Beauty

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Why Hiring for Wellness Brands is Different—And How We Can Support Your Growth

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The wellness industry isn’t just another market—it’s a movement. Consumers are more discerning than ever, prioritizing authenticity, sustainability, and science-backed products in their buying decisions. That same level of thoughtfulness applies to hiring. Brands that want to build lasting connections with their audience need talent that not only understands the wellness space but also embodies its values.

Hiring with Purpose

Wellness brands operate at the intersection of health, beauty, and lifestyle, which means hiring isn’t just about filling a role—it’s about finding people who can elevate the brand’s mission. The ideal candidates understand consumer priorities and can craft messaging that resonates. From marketing and branding to eCommerce and operations, every team member plays a role in shaping the consumer experience.

The Skills That Matter

The right hires bring more than just traditional expertise. They understand the nuances of the wellness industry, including:

  • Health-Conscious Messaging – Consumers expect transparency. Marketing and branding professionals need to be fluent in science-backed claims, ingredient education, and wellness trends.

  • Influencer Partnerships – Social proof is everything in this space. Successful wellness brands rely on creators and community-driven growth to build trust and credibility.

  • Digital-First Thinking – Whether it’s Shopify, retention strategies, or performance marketing, direct-to-consumer (DTC) brands thrive on a strong online presence.

Hiring in the wellness industry requires a tailored approach. Our team understands the unique challenges and opportunities within the space, from launching DTC brands to scaling omnichannel growth. Whether it’s a social media expert, an eCommerce strategist, or a brand marketer, we connect wellness companies with the talent that fits their mission. Let’s find the right match to help your brand grow!

Related articles:

Beauty Sites We Love: Wellness Tips To Consider Before Your Next Interview

2024 Trends Forecast: Anticipating Hiring Needs in Fashion, Home, and Beauty Industries

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Now Hiring: Sr. Manager, People And Culture Business Partner

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We’re on the lookout for a passionate and leadership-driven Senior Manager, People and Culture Business Partner for our client, one of the biggest names in sun care protection. This is an amazing opportunity to foster a healthy team environment and to ensure that our client’s unique brand culture is being fully lived throughout the organization. $130-$145K (bonus eligible)

Apply today.

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2024 Trends Forecast: Anticipating Hiring Needs in Fashion, Home, and Beauty Industries

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In the worlds of the fashion, home, and beauty industries, staying ahead isn't just about keeping up with trends—it's about predicting needs, understanding nuances, and proactively hiring the right talent. As we prepare to step into 2024, we’ve been taking a closer look at what the hiring landscape might hold for these dynamic sectors.

Fashion is a whirlwind of ever-changing trends, and the job market is no exception. Sustainability is taking center stage, sparking a high demand for eco-conscious designers, ethical sourcing experts, and sustainability specialists. Brands are also prioritizing diversity and inclusivity, seeking individuals who champion these values.

In the beauty realm, inclusivity and authenticity are the reigning themes. Clean beauty, skincare, and wellness are driving the need for formulation experts, skincare specialists, and wellness consultants. The integration of technology in beauty is growing, leading to roles such as AR/VR makeup artists and digital marketing experts gaining prominence.

Lastly, the home sector is undergoing a shift towards experiential retail and smart home innovations. Personalized experiences are in demand, driving the need for roles like interior design consultants, smart home technology experts, and customer experience specialists. Sustainability is a significant driver, prompting the search for eco-conscious product developers and sustainable materials experts.

Proactive Hiring Strategies:

To stay ahead in talent acquisition, there are ways to align recruitment strategies with these emerging trends:

  • Embrace Diversity: Create an inclusive workplace culture that attracts diverse talent.

  • Tech Integration: Use tech-driven solutions to engage with tech-savvy candidates.

  • Sustainability Showcase: Find new ways to support sustainable businesses and highlight your commitment to sustainability in brand messaging.

  • Professional Growth: Offer opportunities for continuous learning and personal development.

At Emerging Blue, we specialize in connecting brands with talented professionals who can navigate these industry shifts. We're dedicated to enhancing brands' hiring strategies, ensuring a seamless and successful experience for both job seekers and retailers throughout the new year and beyond.

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The Digital Beauty Revolution: 2023's Most In-Demand Roles

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The beauty industry has undergone a transformative revolution, creating exciting opportunities for professionals with a flair for technology and a passion for beauty. The demand for digital beauty experts has skyrocketed, driven by technological advancements and the changing preferences of consumers. Here are some of this year’s most in-demand roles that offer a chance to shape the future of beauty.

Beauty Data Analyst - Decoding Consumer Insights

In the age of big data, beauty brands are leveraging consumer insights to drive innovation and enhance their offerings. Beauty data analysts play a pivotal role in deciphering consumer preferences, behavior, and trends. Their expertise lies in analyzing vast amounts of data from digital platforms and online interactions, providing valuable insights that guide product development, marketing strategies, and overall brand success in the digital realm.

Social Media Beauty Strategist - Mastering the Art of Digital Engagement

Social media has become the epicenter of beauty conversations and trends. Social media beauty strategists are adept at crafting impactful campaigns that resonate with online audiences, driving engagement and brand loyalty. They possess a deep understanding of various social platforms and the latest digital marketing tactics, enabling them to create compelling content that leaves a lasting impression on beauty enthusiasts worldwide.

eCommerce Beauty Manager - Navigating the Digital Retail Space

As eCommerce continues to flourish, beauty brands require skilled e-commerce beauty managers to navigate the digital retail landscape successfully. These experts oversee online sales channels, optimize product listings, and strategize promotional activities to boost online visibility and drive sales. By harnessing the power of digital marketplaces, eCommerce beauty managers play a critical role in reaching a broader consumer base.

Seize the Digital Beauty Frontier

The digital beauty revolution is here, and it's an exciting time to be part of this ever-evolving industry. As technology continues to shape the beauty landscape, digital beauty experts are at the forefront of driving innovation and change. As the industry evolves, we are here to guide aspiring professionals through these transformations. With our extensive network, expertise, and commitment to connecting talent with beauty companies, we can help individuals find their desired roles in the digital landscape.

Our dedicated team is here to support and connect you with the best opportunities in the fashion, home, and beauty industries. Together, let's navigate the digital era and embrace the future of beauty.

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The Digital Shift: Catering to Online Consumers

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Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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Fenty Beauty Is Now Available At ULTA!

One of the most rapidly growing, inclusive beauty brands of 2022 (and one of our personal EB favorites), Fenty Beauty by Rihanna, is now available at ULTA!

Fenty Beauty was founded by Rihanna, who is most commonly known for her notable achievements in the music industry. Originally from Barbados, she has always had a fascination with makeup, and would model her mother’s lipstick even as a young girl. Makeup has always been one of her special tools for creativity and self expression.

“Makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.”
— Rihanna, Founder, CEO & Owner of Fenty Beauty

Having noticed a gap in the industry of tones for all skin types, Rihanna launched Fenty Beauty in 2017 so that “people everywhere would be included.” Her focus has always been to create a lightweight product that works for all skin tones, especially those that are traditionally most difficult to match. One of our favorite things about her line is her goal to “make skin look like skin.”

Fenty Beauty has grown exponentially since it’s initial launch, and is now one of the largest players in today’s beauty industry. In an industry that has been so traditionally exclusive, we admire her commitment towards inclusion of all people with all skin types. There is no doubt that the success of a brand with these strong values at the core of it’s foundation, is well deserved.

Click here to learn everything there is to know about Fenty Beauty.

Click here to see what other amazing beauty brands are now available at ULTA!