Trends

Our Top 4 Recruiting Strategies for Spring & Summer

As the seasons shift, so do trends in the realm of recruiting. Our team works tirelessly to remain adept at uncovering talent, being brand experts, and serving as your recruitment superheroes devoted to enhancing your hiring process. We’re here to help you navigate the latest recruiting trends for this spring and summer.

Spring and Summer bring a renewed focus on diversity and inclusion in hiring. Companies increasingly recognize the value of incorporating diverse perspectives and experiences to drive innovation and creativity. At Emerging Blue, we seek out talent from diverse backgrounds through networking, social media engagement, and targeted marketing strategies. Our dedication to finding talent from varied walks of life ensures that your team reflects the diverse fabric of society, fostering an inclusive and vibrant workplace culture.

In the competitive landscape of fashion, home, and beauty industries, brand identity is paramount. Understanding your brand's ethos, values, and culture is essential to attracting top talent who resonate with your vision. Our team immerses ourselves in your brand, delving deep to grasp your product, culture, and people. By aligning our recruitment efforts with your brand identity, we ensure that every candidate we present embodies the essence of your company, nurturing long-term success and brand loyalty.

Successful recruitment also extends beyond transactional engagements; it's about cultivating meaningful partnerships. We believe in forging personal connections with each of the brands we work with, comprehending your unique needs, challenges, and aspirations. Our personalized approach ensures that we become an integral part of your internal teams, seamlessly integrating into your hiring process to deliver tailored solutions that drive growth and success.

Lastly, time is of the essence when it comes to hiring top talent. Leveraging our expertise and industry insights, we optimize every stage of the hiring journey, from sourcing and screening candidates to facilitating interviews and negotiating offers. Our objective is to alleviate the burden of hiring, enabling you to focus on your core business activities and driving innovation.

During these busy seasons, we are presented with an array of opportunities for businesses to rejuvenate their recruitment strategies. By embracing emerging trends and partnering with our brand-focused staffing agency, you can unlock the full potential of your team. Connect with us today!

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Building A Powerhouse: Hiring Executive Talent

For any brand or business, having the right leaders isn’t just important—it's the key to success. We believe that building an executive team isn’t just about filling positions; it's about nurturing the backbone of your company. Leaders don’t just grow businesses; they sculpt them. They cultivate teams, foster innovation, and steer the brand's trajectory towards growth.

We understand that having the right executive leaders in place isn’t just a game-changer; it’s the game itself. Our approach isn’t just about finding talent; it’s about curating a network of visionaries who align with your company's values, fostering growth, and steering your brand towards unparalleled success. Some of the C-level roles that we can help you hire for are:

 

1. Chief Creative Officer (CCO): In the worlds of fashion, beauty, and home, it’s all about letting creativity lead the way. A Chief Creative Officer doesn’t just dream up ideas; they’re the ones choreographing the artistic vision, shaping how products look, and how brands feel. They're the champions of innovation, giving the company its unique identity that speaks volumes to today's consumers.

2. Chief Marketing Officer (CMO): The Chief Marketing Officer is the mastermind behind a brand's story. They are skilled strategists crafting plans that engage audiences through digital platforms, collaborations with influencers, and immersive experiences, fostering strong and enduring connections with the brand.

3. Chief Sustainability Officer (CSO): Sustainability isn’t just a buzzword; it’s a core value. The Chief Sustainability Officer spearheads efforts to guide companies towards more environmentally conscious practices. They’re the ones weaving in responsible sourcing, ethical production, and eco-friendly initiatives, aligning the brand with what modern consumers truly care about.

4. Chief Technology Officer (CTO): The Chief Technology Officer plays a pivotal role in navigating the intersection of technology and commerce. They’re the trailblazers in e-commerce platforms, augmented reality, AI-driven personalization—all to make sure your digital experience with the brand is top-notch.

5. Chief Financial Officer (CFO): Every successful journey needs a financial compass. The CFO in these industries is that guide, overseeing the financial strategies, making savvy investment choices, and ensuring the company’s financial health while navigating the complex global market landscape.

6. Chief Operations Officer (COO): Behind the scenes, the Chief Operations Officer is the efficiency expert. They streamline supply chains, fine-tune logistics, and make sure that every gear in the company’s engine runs smoothly, ensuring that operational excellence is woven into every aspect of the business.

At EB, we understand the significance of placing the right leaders in these crucial roles. Our specialized approach in executive search and recruitment identifies top-tier talent that aligns with your company's vision and values. We curate a network of seasoned professionals who possess the expertise and forward-thinking mindset needed to drive your brand's success.

 

Looking to elevate your company's leadership? Connect with our team today!

Related articles:

Unlocking Hiring Potential for Q2

As the spring season approaches, businesses in the fashion, home, and beauty industries are gearing up for Quarter 2 hiring. If you're among those planning to bolster your team, now is the right time to kickstart your recruitment process. Rather than waiting until the last minute, taking proactive steps now can give you a significant edge in securing top talent.

At Emerging Blue, our team comes from the very industries we specialize in recruiting for—fashion, home, and beauty, as well as specific areas such as eCommerce and marketing, brand creative, product design and development, retail and pop-up stores, merchandising and planning, sales and wholesale, executive leadership, and operations. We have deep knowledge because our team members have performed the jobs and worked for brands within these sectors. This firsthand experience gives us a unique understanding of the challenges and requirements of these industries. Our team has the knowledge and network to find top talent that aligns with your brand’s ethos and vision.

With our extensive network of talented professionals we can connect you with candidates who possess the skills and experience needed to drive your business forward. From designers and merchandisers to marketers and sales leaders, we have access to a diverse pool of talent ready to make an impact.

The Time is Now

Time is of the essence when it comes to hiring, especially during peak seasons like spring. Our streamlined recruitment process allows us to identify, screen, and onboard candidates swiftly, ensuring that your team is up and running in no time.

Customizable Recruiting Solutions

Whether you need temporary staff to handle seasonal spikes in demand or permanent hires to support your long-term growth strategy, we offer flexible staffing solutions tailored to your specific needs. From entry-level positions to executive roles, we’ve got you covered.

Focus on You

By outsourcing your hiring needs to our team at Emerging Blue, you can free up valuable time and resources to focus on what you do best—running your business. Let us take care of the recruitment process so you can concentrate on driving innovation, expanding your market reach, and delighting your customers.

Spring into Action!

As you gear up for spring hiring and prepare to take your fashion, home, or beauty brand to new heights, don’t leave your staffing needs to chance. Partner with our team and gain a competitive edge in the market. Let us be your trusted ally in building a team that’s ready to conquer the challenges and seize the opportunities that lie ahead. Connect with us today!

2024 Recruitment Resolutions: Setting Goals for Hiring Success

As we step into a brand-new year, brands in fashion, home, and beauty are buzzing with growth potential. For businesses in these exciting industries, setting recruitment goals that match the latest industry trends is key to steering your team toward success.

Setting hiring goals is not just about keeping up with trends—it's about staying one step ahead. Whether you're a brand riding the waves of seasonal changes or a store looking for top-notch talent to give customers an amazing experience, how you hire matters a lot.

First, before thinking about this year’s plans, take time to think about how last year's hiring went. What worked? What didn’t? You can learn from these experiences to help you for the year ahead. Some hiring strategies may have led you to fantastic talent, while others might've missed the mark. These reflections can guide us in making our hiring process better.

Celebrate Diversity in Hiring

Companies thrive when diversity is prioritized, not just in what they offer but also in the folks they bring on board. So, take the proper steps to make your hiring goals diverse too—look for talent from all walks of life. Having a team with different backgrounds and perspectives sparks fresh ideas, creativity, and connects better with a diverse customer base.

Being Flexible is the Name of the Game

Things change all the time, and being flexible is how we stay strong. Your hiring goals should be adaptable—ready to switch gears as new trends pop up. Whether it's adapting to online shopping booms, the focus on sustainability, or changes in what customers want, your hiring plans should roll with it.

Using Tech the Smart Way

Technology is a game-changer in hiring. We can use AI tools and data to find amazing talent and make the hiring process smoother for everyone involved.

At EB, we’re the experts in matching businesses with talented professionals who know how to navigate these industry shifts. We're here to help brands gear up for a successful new year and ensure that both job seekers and brands have a seamless experience. So, join us as we dive into 2024 with these tips in mind. If you have plans to hire this year, we would love to connect with you. It’s never too early to begin strategizing your plans for growth.

References:

https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2023/the-state-of-fashion-2023-holding-onto-growth-as-global-clouds-gathers-vf.pdf

2024 Trends Forecast: Anticipating Hiring Needs in Fashion, Home, and Beauty Industries

In the worlds of the fashion, home, and beauty industries, staying ahead isn't just about keeping up with trends—it's about predicting needs, understanding nuances, and proactively hiring the right talent. As we prepare to step into 2024, we’ve been taking a closer look at what the hiring landscape might hold for these dynamic sectors.

Fashion is a whirlwind of ever-changing trends, and the job market is no exception. Sustainability is taking center stage, sparking a high demand for eco-conscious designers, ethical sourcing experts, and sustainability specialists. Brands are also prioritizing diversity and inclusivity, seeking individuals who champion these values.

In the beauty realm, inclusivity and authenticity are the reigning themes. Clean beauty, skincare, and wellness are driving the need for formulation experts, skincare specialists, and wellness consultants. The integration of technology in beauty is growing, leading to roles such as AR/VR makeup artists and digital marketing experts gaining prominence.

Lastly, the home sector is undergoing a shift towards experiential retail and smart home innovations. Personalized experiences are in demand, driving the need for roles like interior design consultants, smart home technology experts, and customer experience specialists. Sustainability is a significant driver, prompting the search for eco-conscious product developers and sustainable materials experts.

Proactive Hiring Strategies:

To stay ahead in talent acquisition, there are ways to align recruitment strategies with these emerging trends:

  • Embrace Diversity: Create an inclusive workplace culture that attracts diverse talent.

  • Tech Integration: Use tech-driven solutions to engage with tech-savvy candidates.

  • Sustainability Showcase: Find new ways to support sustainable businesses and highlight your commitment to sustainability in brand messaging.

  • Professional Growth: Offer opportunities for continuous learning and personal development.

At Emerging Blue, we specialize in connecting brands with talented professionals who can navigate these industry shifts. We're dedicated to enhancing brands' hiring strategies, ensuring a seamless and successful experience for both job seekers and retailers throughout the new year and beyond.

Related articles:

Embracing Fall Hiring Trends: Navigating the Evolution of Fashion, Beauty, and Home Brands

With the changing seasons comes a shift in the fashion, beauty, and home industries as they gear up for the upcoming fall hiring trends. As these industries evolve, companies are preparing to embrace the transformative power of fresh talent while adapting to the evolving landscape. 

Unveiling the Canvas of Creativity

 Fall has always been a time of artistic expression in the fashion, beauty, and home sectors. Brands are on the lookout for creative minds that can breathe life into their designs, concepts, and campaigns. The canvas of creativity is expanding, and companies are seeking talented individuals who can infuse their ideas with a touch of innovation. With the evolving aesthetic preferences, brands are committed to finding individuals who can channel their passion into meaningful and captivating creations.

 Tech-Savvy Minds for a Digital Tomorrow

 The fashion, home, and beauty industries are becoming increasingly digitized, calling for professionals with a knack for technology. Brands are actively seeking tech-savvy individuals who can navigate the digital realm. As eCommerce continues to flourish and virtual experiences gain momentum, brands are looking to hire individuals who can seamlessly blend creativity with technology, bringing engaging experiences to their customers' screens.

Sustainability Champions

The fall season also brings a renewed focus on sustainability. Brands are aligning their hiring strategies with a commitment to sustainability, aiming to lessen their environmental footprint. Professionals who are passionate about eco-friendly practices are highly sought after, as companies strive to incorporate sustainable materials, processes, and ideologies into their products and operations.

 Diverse Voices, Diverse Perspectives

The shift towards inclusivity and diversity remains a driving force in the fashion, beauty, and home industries, and is one that our EB team is extremely passionate about. Brands are recognizing the value of diverse voices and perspectives in their teams. They are actively seeking professionals from various backgrounds who can contribute to a richer tapestry of ideas, designs, and solutions. Companies are on a mission to create environments where every individual's uniqueness is celebrated and harnessed for collective success.

As the industry continues to transform, we aspire to serve as a guiding light for aspiring professionals navigating these changes. With a vast network, in-depth expertise, and unwavering commitment to connecting talent with their dream jobs, we strive to uncover your desired roles in this evolving landscape.

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The Digital Beauty Revolution: 2023's Most In-Demand Roles

The beauty industry has undergone a transformative revolution, creating exciting opportunities for professionals with a flair for technology and a passion for beauty. The demand for digital beauty experts has skyrocketed, driven by technological advancements and the changing preferences of consumers. Here are some of this year’s most in-demand roles that offer a chance to shape the future of beauty.

Beauty Data Analyst - Decoding Consumer Insights

In the age of big data, beauty brands are leveraging consumer insights to drive innovation and enhance their offerings. Beauty data analysts play a pivotal role in deciphering consumer preferences, behavior, and trends. Their expertise lies in analyzing vast amounts of data from digital platforms and online interactions, providing valuable insights that guide product development, marketing strategies, and overall brand success in the digital realm.

Social Media Beauty Strategist - Mastering the Art of Digital Engagement

Social media has become the epicenter of beauty conversations and trends. Social media beauty strategists are adept at crafting impactful campaigns that resonate with online audiences, driving engagement and brand loyalty. They possess a deep understanding of various social platforms and the latest digital marketing tactics, enabling them to create compelling content that leaves a lasting impression on beauty enthusiasts worldwide.

eCommerce Beauty Manager - Navigating the Digital Retail Space

As eCommerce continues to flourish, beauty brands require skilled e-commerce beauty managers to navigate the digital retail landscape successfully. These experts oversee online sales channels, optimize product listings, and strategize promotional activities to boost online visibility and drive sales. By harnessing the power of digital marketplaces, eCommerce beauty managers play a critical role in reaching a broader consumer base.

Seize the Digital Beauty Frontier

The digital beauty revolution is here, and it's an exciting time to be part of this ever-evolving industry. As technology continues to shape the beauty landscape, digital beauty experts are at the forefront of driving innovation and change. As the industry evolves, we are here to guide aspiring professionals through these transformations. With our extensive network, expertise, and commitment to connecting talent with beauty companies, we can help individuals find their desired roles in the digital landscape.

Our dedicated team is here to support and connect you with the best opportunities in the fashion, home, and beauty industries. Together, let's navigate the digital era and embrace the future of beauty.

References: 

 Navigating the Fashion Job Market in the Digital Era

The fashion industry is undergoing a significant transformation driven by digitalization. This shift impacts how people shop and consume fashion, creating new trends and opportunities within the industry’s job market.

  • The Rise of E-Commerce and Digital Retail: The advent of e-commerce has revolutionized the fashion industry, leading to a surge in online shopping. As a result, there is a growing demand for professionals skilled in digital retail, including e-commerce managers, online merchandisers, and digital marketing specialists.

  • Social Media and Influencer Marketing: Social media platforms have become powerful tools for fashion brands to connect with their target audience. Influencer marketing has emerged as a dominant force, allowing brands to leverage the influence of popular personalities.

  • Data Analytics and Consumer Insights: With the abundance of data available, fashion companies are increasingly relying on data analytics to understand consumer behavior and drive business decisions. Roles such as data analysts, market researchers, and trend forecasters have become vital in providing valuable insights to fashion brands.

  • Sustainability and Ethical Fashion: The fashion industry is increasingly emphasizing sustainability and ethical practices. This shift has created opportunities for professionals dedicated to sustainable fashion supply chain management, responsible sourcing, and ethical brand consulting.

The digital era has brought forth exciting trends and opportunities within the fashion job market. As the industry evolves, our EB recruiters are here to guide aspiring talent through these transformations. With our extensive network, expertise, and commitment to connecting talent with fashion companies, we help individuals find their desired roles in the digital landscape and build successful career in the dynamic world of fashion.

Related articles:

Career Spotlight: Behind the Seams of the Fashion Industry  

The fashion industry is a multifaceted and dynamic realm that offers a wide range of exciting career opportunities. Behind the scenes, professionals work diligently to bring fashion to life and drive the success of brands and businesses. If you’re thinking about a career in the fashion industry, these are a few positions you may want to consider!

Fashion Design:

Fashion design is a dynamic field with immense creative potential. According to the Bureau of Labor Statistics, the employment of fashion designers is projected to grow by 3% over the next decade, resulting in new opportunities for aspiring designers.

Fashion Merchandising:

Fashion merchandising plays a pivotal role in driving sales and maximizing profitability for fashion brands. The Fashion Retail Academy reports that merchandisers are highly sought after in the industry, with strong demand for professionals who can analyze market trends, develop product strategies, and curate collections. This field offers a diverse range of career paths, from merchandise planners to retail buyers, with competitive salaries and room for growth.

Trend Forecasting:

Trend forecasting serves as a valuable tool for brands to stay ahead of the curve. The Global Trend Institute highlights that trend forecasters contribute to the industry's success by identifying emerging styles, colors, and consumer preferences. This data-driven field requires a keen eye for observation, research skills, and the ability to interpret cultural, social, and economic factors influencing fashion trends.

Fashion Marketing and Branding:

Fashion marketing and branding are integral to building brand awareness and driving consumer engagement. According to the Fashion Institute of Technology, professionals in this field play a crucial role in developing marketing strategies, managing brand image, and leveraging digital platforms to reach target audiences. With the growth of e-commerce and social media, there is a rising demand for skilled fashion marketers who can create impactful campaigns and foster brand loyalty.

Fashion Journalism and Public Relations:

Fashion journalism and public relations contribute to shaping the industry's narrative and maintaining strong brand reputation. The Fashion Careers Guide highlights that professionals in these fields can work as fashion writers, editors, publicists, or media relations specialists. With a deep understanding of the industry and excellent communication skills, fashion journalists and PR specialists play a vital role in disseminating fashion news, conducting interviews, and promoting brands to a wide audience.

The fashion industry presents many opportunities for individuals passionate about creativity, analysis, and effective communication. From the growth of employment opportunities for fashion designers to the demand for trend forecasters and marketing professionals, there is ample room for career growth and success. Our team is committed to supporting aspiring professionals in navigating these opportunities!

Supporting articles: 

Freelancing in the Creative Industries: Embracing Flexible Talent

Over the past several years, the creative industries have witnessed a significant shift towards temporary work and freelancing. As companies seek flexible solutions and top talent, freelancers have become valuable assets, bringing their expertise to various fashion, home, and beauty projects.

Why Freelancers?

  • Access to top talent: Freelancers often possess specialized skills and diverse industry experience, allowing businesses to tap into a broader talent pool for specific projects or tasks.

  • Flexibility and scalability: Hiring freelancers enables companies to scale their workforce based on project demands, ensuring efficient resource allocation and cost-effectiveness.

  • Fresh perspectives and creativity: Freelancers bring unique perspectives and fresh ideas to the table, infusing projects with creativity and innovation.

  • Speed and efficiency: Freelancers are accustomed to working independently and can hit the ground running, delivering results promptly and efficiently.

  • Cost-effectiveness: Hiring freelancers can be more cost-effective than maintaining a full-time employee, as businesses only pay for the specific services or projects needed.

  • Expertise in niche areas: Freelancers often specialize in niche areas of the creative industries, offering specialized knowledge and skills that may be challenging to find in traditional hiring processes.

  • Enhanced flexibility: Freelancers can adapt to changing project requirements, timelines, and budgets more easily, providing businesses with the flexibility to adjust as needed.

Our team understands the unique challenges and opportunities that come with hiring freelancers in the fashion, home, and beauty industries. Our specialized recruiting services are designed to help streamline your freelance hiring process, relieving all the challenges that can come with internal talent acquisition. With our vast network of creative professionals, we curate top talent to meet your specific project requirements, ensuring seamless integration and successful project outcomes.

References:

  • Upwork. "Freelance Forward 2020: The U.S. Freelance Economy in the Time of COVID-19." Accessed June 2023.

  • Forbes. "The Gig Economy is Booming—And Here's Why." Accessed June 2023.

  • LinkedIn Talent Solutions. "The Rise of Freelancers." Accessed June 2023.

  • Entrepreneur. "The Benefits of Hiring Freelancers for Your Business." Accessed June 2023.

  • Harvard Business Review. "How to Manage Freelancers." Accessed June 2023.

Unlocking Potential: Tips for a Successful Career Transition to Fashion

Thinking about making a career switch into the fashion industry? The secret to thriving in this dynamic field boils down to having a strategic approach that focuses on effectively showcasing your transferable skills. Check out some valuable tips from our talent matchmakers that can help you demonstrate your strengths and succeed in your fashion career.

Identify Your Transferable Skills

First things first, take a moment to assess your existing skill set. Even if you haven't worked directly in the fashion industry, rest assured that you've gained numerous transferable skills throughout your professional journey. These soft skills can fall into categories like communication, problem-solving, creativity, leadership, and adaptability. The key here is to recognize your strengths and align them with the demands of the fashion industry. This way, you can construct a compelling narrative that highlights the value you bring to the table.

Customize Your Resumes and Cover Letters

When it comes to effectively communicating your capabilities to potential employers in the fashion industry, customization is the name of the game. Tailor your resumes and cover letters to emphasize relevant experiences and achievements that showcase your adaptability, creativity, and problem-solving abilities. Shine a spotlight on projects or initiatives where collaboration, deadline management, and attention to detail played a crucial role. Additionally, don't forget to showcase any fashion-related coursework, certifications, or workshops you've completed to underscore your commitment to continuous learning and acquiring industry-specific knowledge.

Leverage Networking Opportunities

Networking is a game-changer when it comes to transitioning into a new field. Seek out networking opportunities within the fashion industry to connect with professionals who can offer guidance and potential job leads. Attend industry events, become part of fashion-focused professional groups (there’s some great ones on LinkedIn), and make the most of online platforms to forge meaningful connections. Clearly articulate your passion for fashion and demonstrate how your transferable skills can contribute to the industry's growth. Actively seek out mentorship opportunities to gain valuable insights and guidance from seasoned professionals.

Pursue Internships and Volunteering

Internships and volunteering can be your golden ticket to gaining invaluable hands-on experience and bridging the gap between your existing skill set and the fashion industry. Look for fashion-related internships or volunteer positions that align with your personal interests. While these roles may be entry-level, they provide incredible opportunities to acquire practical knowledge, develop industry-specific skills, and expand your network within the fashion community. During the application process, highlight your transferable skills and express genuine enthusiasm for learning and making a meaningful contribution to the industry.

Embrace Continuous Learning and Skill Development

In the ever-evolving fashion industry, adaptability and a commitment to lifelong learning are vital for success. Stay up to date with the latest fashion trends, industry news, and technological advancements shaping the field. Make the most of online courses, workshops, and certifications to acquire specialized knowledge in areas such as fashion design, merchandising, marketing, or supply chain management. By demonstrating interest in expanding your skill set, you showcase your dedication to professional growth and ability to thrive in the fast-paced nature of the fashion industry.

By identifying and showcasing your transferable skills, customizing your application materials, leveraging networking opportunities, pursuing internships and volunteering, and embracing continuous learning, you'll lay a strong foundation for success in the fashion industry. As a leading staffing agency specializing in the fashion, home, and beauty industry, Emerging Blue is here to provide tailored solutions that connect talented individuals like yourself with exciting career opportunities. Whether you're seeking roles in design, merchandising, marketing, or other areas within the fashion, home, and beauty industry, we're here to help guide you through the recruitment process.

Referenced:

https://www.businessoffashion.com/articles/workplace-talent/how-to-demonstrate-transferable-skills-change-career-fashion-insider-advice/

Crafting the Right Job Description for Skills-Based Hiring

In today's talent landscape, job descriptions are no longer static documents merely listing responsibilities and qualifications. A well-crafted job description serves as a dynamic instrument, communicating the essential skills and competencies required for a position. By outlining these requirements, organizations can attract candidates with the right expertise, ensuring a targeted applicant pool. Furthermore, clear articulation of the outcomes and objectives of the role aligns candidate expectations with organizational goals, fostering better performance and engagement.

The Power of Language

Effective job descriptions hinge upon the language used. Clear and concise language that avoids jargon and unnecessary complexity enables candidates to quickly grasp the requirements and assess their fit. Additionally, incorporating inclusive language helps attract a diverse range of candidates, fostering an inclusive workplace culture that values diversity and equality.

Transparency and Candidate Experience

Job descriptions should go beyond surface-level requirements and provide transparency about company culture, growth opportunities, and the potential impact of the role. This level of openness empowers candidates to make informed decisions and ensures a positive candidate experience throughout the recruitment process.

Continuous Improvement

The journey of skills-based hiring extends beyond crafting the perfect job description. We encourage hiring managers to embrace continuous improvement by regularly reviewing and updating their job descriptions. This ensures they remain aligned with evolving market dynamics and changing skill requirements. Seeking feedback from current employees can provide valuable insights that contribute to the accuracy and effectiveness of job descriptions.

Job descriptions form the foundation of skills-based hiring, setting the tone for attracting the right talent. By crafting dynamic job descriptions, employing clear language, promoting transparency, and embracing continuous improvement, organizations can maximize their chances of finding exceptional candidates. 

Your Partner in Skills-Based Hiring

At Emerging Blue, we understand the power of skills-based hiring and the critical role job descriptions play in attracting top talent. Our services are rooted in integrity, expertise, and personalized attention. Our team specializes in crafting impactful job descriptions that resonate with the candidates your brand is looking for. We can grant your team access to our comprehensive range of recruitment services, designed to streamline your skills-based hiring process and help you build out your dream team.

Relevant Articles:

https://www.linkedin.com/business/talent/blog/talent-strategy/why-skills-based-hiring-starts-with-job-descriptions

https://www.forbes.com/sites/carolinecastrillon/2023/02/12/why-skills-based-hiring-is-on-the-rise/

https://hbr.org/2022/02/skills-based-hiring-is-on-the-rise

TikTok Takeover: Today's Hottest Marketing & Hiring Tool

Emerging Blue TikTok Takeover Blog

Among all the social media platforms and channels, there is only one that has taken over like no other: TikTok. With over 1 billion users in over 150 different countries, TikTok has quickly taken center stage and is changing the ways of digital marketing as we know them.

TikTok has established itself not just as a social channel, but as a destination for all things beauty and fashion. The app has sparked and circulated some of the most popular trends in clothing styles, skincare routines, makeup hacks, and more.

Many brands are recognizing the app’s influence on consumer purchasing and have begun incorporating TikTok as a key tool in their digital marketing strategies.

Brands can build off of trends by understanding the wider tendencies they reveal, and tap into specific trends by using them to tell stories about existing products.”

Given the platform’s algorithm, TikTok provides marketers an avenue for reach and engagement. Even without an established following or presence, as long as there is appealing content, audience engagement is bound to follow. This makes TikTok a social media platform with some of the highest engagement rates.

Brands are finding that there are two major ingredients to a successful TikTok campaign: Authenticity + Consistency

As brands continue to evolve their digital marketing strategies, they’ll have to add TikTok to their list of platforms. Through authentic and consistent content, brand deals with influencers, and participation in recent trends, brands can easily fast track to increased awareness, engagement, and creating a larger, loyal customer base.

In a job seekers’ market, TikTok can also be used as a recruiting platform. Many brands have shifted their use of TikTok to recruit summer interns or digital marketing related positions. By advertising these jobs through catchy reels with a link to the job application, brands have been able to take advantage of TikTok’s evolution as a creative alternative to the traditional job board or application/hiring process. “TikTok has already recognized its potential as the next big jobs platform, launching a #TikTokResumes pilot program” in 2021.

 Another trend to note is that candidates have been using TikTok as a way to showcase their creative work. For positions in the creative or artistic fields, TikTok can be an extension to potential candidate’s portfolio, providing brands with a clearer understanding of a person’s real time work.

Whether you’re a brand marketing a product, a hiring manager seeking talent, or a candidate showcasing your portfolio, TikTok demonstrates its ability as a tool to be used by nearly anyone and everyone in the workplace.

Articles referenced:

The Power of Brand Storytelling

Emerging Blue Blog

Brands are rediscovering the power that lies in their unique narratives. Following the pandemic, many fashion and beauty brands invested into marketing efforts that directly drove online sales. But in a time when the shock of the pandemic has now passed, many are recognizing the need to bridge the gap between brand building and driving sales. The solution? Brand storytelling.

Instead of seeing the two strategies as mutually exclusive, now “brands see a balance between these two styles of marketing as the key to long-term success”. Incorporating unique origin stories and brand values into marketing efforts not only garners greater trust and loyalty with customers, but can also establish a stronger stamp of brand DNA in an ever-evolving marketplace.

In addition to the appeal to consumers, brand storytelling helps to attract candidates. Most people seek out a career that they are passionate about. Share with the world the brand’s story, vision, values, and the ultimate mission. Some of the biggest and most successful brands have achieved their success because of their commitment and dedication to their roots.

Nothing compares to the feeling of finding the perfect candidate who aligns with your brand DNA. If you’re hiring and looking for candidates who resonate with the story of your brand, we are here to help. Connect with our team today.

 

Related Articles: Forbes, Entrepreneur, & Marketing Insider Group

Under The Influence: A New Era of Digital Marketing

With ever changing marketing trends, apparel brands are always adopting new strategies to remain relevant and competitive in the industry. For direct to consumer and eCommerce brands, the majority of marketing is conducted online through various digital platforms. The societal power of social media has created an entirely new space for digital marketing known as influencer marketing.

Influencer marketing is when brands partner with nano or micro-celebrities with large social media followings to promote their products on their personal platforms. This new marketing strategy has been adopted by many brands, especially in the fashion and beauty industries, due to its proven effectiveness and affordability.

Influencer marketing is a great strategy for brands with target consumers of Gen X and millennial age. With a consumer base nearly engulfed in social media, brands are able to meet their target customers right where they are, on the platforms that they use daily. In addition to the ease in reach, influencers tend to have more personal and meaningful engagements with their audiences compared to bigger name celebrity counterparts. When influencers promote a product to their niche community of followers, their audience tends to trust their opinion as if it were coming from a friend, and thus are more likely to purchase said product. According to Shopify, “61% of consumers trust influencers’ recommendations–more than 38% who trust branded social media content.”

Another attractive feature of brand deals is their affordability in comparison to the cost of traditional platforms and resources used for advertising. In the long run, partnering with influencers has proved to be more cost effective in comparison to other paid media tools. The influencer marketing industry is booming at a worth of $13.8 billion and doesn’t appear to be slowing down anytime soon.

Click the links below to learn more about influencer marketing.

https://www.glossy.co/sponsored/how-top-dtc-and-e-commerce-brands-are-responding-to-the-shifting-creator-economy/?utm_campaign=Grin&utm_medium=Homepage&utm_source=Polar

https://digiday.com/marketing/a-cost-effective-option-why-dtc-brands-are-believing-in-micro-influencers/