What Caught Our Eye at NYFW: Spring/Summer 2027

New York Fashion Week has officially wrapped, giving us a first look at what designers have been working on for Spring/Summer 2027.

Last week, we shared a few of the EB clients we were especially looking forward to following this season. Now that the week has come to a close, we wanted to look back at some of the collections, presentations, and moments that stood out to us.

From seeing familiar brands return to the schedule to following some of the people in attendance, there was plenty that caught our attention throughout the week.

A Few We Were Already Watching

SIMKHAI, 7 For All Mankind, and Alice + Olivia were three brands we were looking forward to seeing heading into NYFW, and each brought a different perspective to Spring/Summer 2027.

SIMKHAI took a less expected approach to spring, experimenting with materials like leather, knits, and lace while finding new ways to work with elements that have long been part of the brand’s identity. 7 For All Mankind brought an early-2000s influence to its collection, with denim at the center alongside low-rise silhouettes, short shorts, silk scarves, and an overall more undone approach to styling. Alice + Olivia leaned into the color, print, embellishment, and personality we’ve come to associate with the brand, bringing its Spring/Summer collection to life through a presentation inspired by “Alice in Wonderland.”

After looking forward to these three brands ahead of Fashion Week, it was exciting to see how each approached the season while still maintaining a clear sense of identity.

Derek Lam

Derek Lam was another EB client we enjoyed following during Fashion Week.

The brand is continuing a new creative chapter under Robert Rodriguez, who joined Derek Lam in 2025 and presented his first collection for the brand during NYFW in February. For Spring/Summer 2027, the collection introduced more color, print, and embellishment while continuing some of the utilitarian details and architectural shapes associated with Derek Lam.

There’s something interesting about watching an established brand evolve while still maintaining the perspective people have come to recognize. This season gave us another look at where Derek Lam is headed and how that direction is continuing to take shape.

Beyond the Collections

Part of what makes Fashion Week interesting to follow is everything happening around the collections themselves, including the familiar faces showing up to support the brands.

Alice + Olivia brought out Paris Hilton, Jessica Alba, Nicky Hilton, Nikki Glaser, Tiffany Haddish, and Kate Walsh for its Spring/Summer 2027 presentation. SIMKHAI also had some familiar faces in attendance, including Simone Biles, François Arnaud, Minka Kelly, and Jesse Metcalfe, while Gavin Casalegno and Supriya Ganesh joined the brand’s pre-show reception.

Seeing who shows up is always another fun part of following Fashion Week. The front row, styling, and people surrounding a show can become an extension of the collection itself and add another layer to how we experience a brand during the week.

Another Fashion Moment We Loved: Rookie Kids

While it took place earlier this summer rather than during September’s NYFW, Haddad Brands’ Rookie Kids show was another recent fashion moment that caught our attention.

The 17th Annual Amazon Kids Back-to-School Fashion Show presented by Rookie Kids brought childrenswear to the runway in New York, featuring collections from Nike, Levi’s, Lacoste, Converse, and Hurley.

The event has become known for bringing together fashion, family, and entertainment, with professional child models walking alongside children of celebrity guests. This year’s guest list included familiar faces from across entertainment, sports, and fashion, including Ice-T and Coco, Lil’ Kim, Angela Simmons, Busta Rhymes, Jenni “JWoww” Farley, and more.

It was a fun look at another side of the industry and a reminder of just how many different categories, brands, and teams make up the larger fashion landscape.

Looking Back at Spring/Summer 2027

One of the things we enjoyed most about this season was seeing how differently each brand approached Spring/Summer 2027.

Some leaned further into the elements they’re already known for, while others introduced new ideas or continued moving in a different creative direction. Together, those collections gave us a look at where brands are headed and some of the ideas we may continue to see in the seasons ahead.

Working within the industry gives us an appreciation for everything that goes into bringing these moments together. From the creative teams developing the collections to the production, merchandising, marketing, and retail teams supporting the brand beyond Fashion Week, there are so many people behind what we eventually see.

For us at EB, it makes the week even more meaningful when some of those brands are ones we’ve had the opportunity to partner with. We loved following along with Spring/Summer 2027 and seeing what our clients, and the industry as a whole, brought to New York.

More on this topic:

• EB Clients We’re Looking Forward to Seeing at NYFW

• Fashion Week 2025: The Trends, The Brands, and The Career Opportunities

• EB Clients Shine at NYFW SS26

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Fenty Beauty Is Now Available At ULTA!

One of the most rapidly growing, inclusive beauty brands of 2022 (and one of our personal EB favorites), Fenty Beauty by Rihanna, is now available at ULTA!

Fenty Beauty was founded by Rihanna, who is most commonly known for her notable achievements in the music industry. Originally from Barbados, she has always had a fascination with makeup, and would model her mother’s lipstick even as a young girl. Makeup has always been one of her special tools for creativity and self expression.

“Makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.”

— Rihanna, Founder, CEO & Owner of Fenty Beauty

Having noticed a gap in the industry of tones for all skin types, Rihanna launched Fenty Beauty in 2017 so that “people everywhere would be included.” Her focus has always been to create a lightweight product that works for all skin tones, especially those that are traditionally most difficult to match. One of our favorite things about her line is her goal to “make skin look like skin.”

Fenty Beauty has grown exponentially since it’s initial launch, and is now one of the largest players in today’s beauty industry. In an industry that has been so traditionally exclusive, we admire her commitment towards inclusion of all people with all skin types. There is no doubt that the success of a brand with these strong values at the core of it’s foundation, is well deserved.

Click here to learn everything there is to know about Fenty Beauty.

Click here to see what other amazing beauty brands are now available at ULTA!

Client Spotlight - SCOUT

SCOUT Bags is a fast-growing Washington, DC-based brand known for stylish, functional, affordable bags. Their versatile products are designed to help modern women contain, organize, and carry all the stuff they—and their families—need to navigate and celebrate their busy days and lives.

Co-founded in 2004 by former Vogue editor and celebrity stylist Deb Waterman Johns, and her entrepreneur husband Ben Johns, SCOUT has quickly become a cult-classic, known for its original, limited-edition patterns and versatile designs that are perfect for anyone. With nearly four decades of experience in the fashion industry, Deb’s creative vision is the driving force behind the dynamic SCOUT brand.

Recently featured on the Today Show, Good Morning America, Oprah Magazine, and USA Today (to name just a few), SCOUT aspires to be a national lifestyle brand known as the lifelong quintessential bag source for modern women.

SCOUT has a broad product assortment — bags, accessories, coolers, storage, rugs, and more—and all are available online and through hundreds of retailer partners nationwide.

They also love to give back, and it is built into their DNA—as is a sense of humor and a commitment to authenticity and approachability. To this point, they only use employees and friends of the brand as models in their marketing materials.

You can find SCOUT headquartered in the historic Georgetown on the Potomac River. Outside the doors of the office you will find cobblestone streets, cute boutiques, fun eateries, and busy sidewalks. The team at SCOUT is comprised of fun-loving people who are innovative, collaborative, passionate, and driven. They live by the words creative, adaptable, dynamic, bold, and authentic, and seek these qualities in their current and future teammates.

To learn more about their team, products, retail partners, and life at SCOUT, visit: https://www.scoutbags.com/thescoutstory.

Client Spotlight - House Dogge & FAAS Design Collab

Every so often, we come across a powerhouse designer who can both lead a brand and champion social causes. That is Angela Medlin, founder of House Dogge in 2017, a sustainable dog brand, and FAAS Design Collab, a professional development and design education platform whose mission is to prepare creatives for the fashion and apparel industry. She is a true leader who values diversity.

After 25+ years of designing and leading teams for Nike, Adidas, The North Face, Eddie Bauer, Levi Strauss, and Cross Colours leading and directing global design teams, Angela stepped into her true passions and goals to become an entrepreneur. That led her to founding House Dogge.

At House Dogge, Angela pairs passion for dogs and design, and is creating a brand with a fresh new perspective. “It’s all about the lifestyle of the dog and their human.” The multi-talented creative started with one simple toy, and from there the business grew. Over the last 4 years, the new brand has been featured in over 25 major publications, 3 worldwide TV features, over 10 podcasts, and multiple speaking engagements. In 2020, the lifestyle brand’s awareness exploded after being selected as one of “Oprah’s Favorite Things’. The small Portland brand’s sales increased 3600% in just a few months.

House Dogge now offers an array of product assortments. Medlin keeps the aesthetic modern and minimal. Each product is designed prioritizing sustainability, comfort, and fun. The seasoned designer uses upcycled natural, colored fibers from the fashion industry as well as alternative eco friendly materials such as bamboo, wool, cotton, and more. She attributes her ingenuity and passion for purposeful design to 30 years of athletic and outdoor apparel design experience.

Throughout Angela’s career, she has not only lead design teams but also opened the doors for many who may not have had equal opportunities. Angela also is on the Leadership Advisory Board for Adidas S.E.E.D. School and Executive Leadership Council for NC State College of Design, as Chair for the DEI (diversity, equity, and inclusion) committee.

Along with Angela’s leadership roles and amazing brand, House Dogge, she also started a nonprofit organization, FAAS Design Collab. At FAAS (Functional Apparel & Accessories Studio), Medlin is paving new paths for diversity in the apparel and accessory design industry. The 3-6 week design intensive program is considered a bridge between traditional design school and industry experience. FAAS is fast becoming a resource for companies to gain awareness of diverse talent for their open roles and positions. They offer comprehensive classes that are grounded in consumer insights.

The program prepares creatives to be ‘solutioneers’ in the product creation process adopted by renowned apparel brands around the world. The FAAS Apparel program partners with Pensole Footwear Academy six months out of the year to instruct best practices for both design disciplines. This ‘learn while doing’ program offers cross category team collaborations that aligns with ‘true to industry’ processes, 1-to-1 mentorship, real-time coaching, and corporate networking opportunities.

Angela strongly believes the future of innovation starts with diversity in design. Whether it’s FAAS Design Collab or a design position with her brand House Dogge, this is just the beginning of what’s possible for the future of currently, undiscovered creatives.

From inspiring people to achieve via FAAS Design Collab, to building a House Dogge assortment that solves problems and improves the quality of life for dogs and their people, Angela proves that you can have a successful brand while also making a positive impact on peoples lives.

Check out the video below to hear more about FAAS directly from founder, Angela Medlin:

Client Spotlight - Free Fly Apparel

Meet Free Fly Apparel!

Free Fly is an apparel brand that was started with a passion for the outdoors, and founded around a life of comfort, simplicity, and freedom. Founders, Tanner Sutton, Jenna Elliot, and Austin Elliot, always asked themselves why there wasn’t a more comfortable performance shirt in the market. As innovators, they decided to create it and bring it to reality.

Together, they set out to create Free Fly Apparel around natural comfort designed for the outdoor lifestyle. They are predominately a DTC business and have a growing, independent base of 350+ accounts. For the last several years they have experienced double-digit growth, and this year they are celebrating their 10-year anniversary.

Culture & Life at Free Fly

Free Fly has a creative, hardworking and easygoing crew of 20 people (and growing) who love the outdoors. Their driven leaders bring their passion and an openness to learn and grow, and they really want to help their team experience a life of comfort, freedom, and adventure.

The team at Free Fly works hard and plays even harder. From morning surf sessions, to afternoon fitness classes, to boat rides along the Intercoastal Waterway, to backyard happy hours, and competitive ping-pong tournaments, they love to live life to the fullest.

When the teams at Free Fly are not outside experiencing life and practicing the lifestyle they design for, they are working hard in their headquarters in downtown, historic Charleston. They also have an oh-so-cute office English bulldog named Arnold who will bring a smile to their face each day.

Experience Life More Comfortably

Free Fly’s stylish product lines are ecofriendly and super comfortable. Their innovative solution to creating the most comfortable performance shirt is Bamboo! Their custom bamboo blends are created from their mission to bring natural and sustainable material to life while keeping a focus on comfort and freedom. Free Fly inspires the enthusiasts who enjoy life on the water.

“Along the way, we’ve hand-selected a team that challenges the norms of the performance clothing industry by making custom Bamboo products that are simple, purposeful and allow everyone to experience life more freely and comfortably.”

— Free Fly Apparel

From their people to their product, Free Fly is an incredible and innovative brand that is continuously growing. Interested in joining their visionary team? Click here to check out their open roles. And to learn more directly from Free Fly watch their video, from Sun Up to Sun Down.

Client Spotlight - Lollygag

Meet Lollygag!

Lollygag is a fresh ecommerce lifestyle brand serving up a curated product assortment along with delicious recipes.

Created by the Dynamic Design Duo, Kiko & Leo, Lollygag launched this year with a lot of “blood, sweat, and a little tears”, all while having fun along the way to bring cool, tasty, and happy products to your home. Lollygag is all about bringing people together around a table to make everlasting memories.

Lollygag’s website features an array of products that will speak to many people, no matter their style. There is something for everyone on this site. We especially love Lollygag’s online shop, which has a vintage section of cool and unique products that can easily blend in with new pieces.

Lollygag - Hollywood Glam Tableware Set

Lollygag’s products are created by artisans locally and all over the world.

While curating a unique product assortment, Lollygag values sustainability, and prides itself on being eco-friendly.

The team at Lollygag put great thought and care into their packaging materials… and where they end up once customers receive their order. Even better, they wrap as much of their orders as they can with 100% recyclable, biodegradable paper products by Geami. They fill the void spaces in packaging with recyclable brown paper. Additionally, their tape is a reinforced kraft paper that is eco-friendly and recyclable. All practices we hope to see more companies embrace.

Lollygag - Marcus Matte Black Mug Set

If you are coffee lovers like us, then you definitely need to check out Lollygag’s mug assortment. The Marcus Matte Black Mug Set (pictured above) is one that will elevate your next breakfast or brunch. Even working remotely, a matte black mug is so 2021.

From dinnerware, drinkware, and flatware to linens, placemats, and kitchen accessories, Lollygag has a curated assortment for all styles.

Click here to visit their website to take a look at their product collection!

Lollygag Recipe - The Seoul Bowl

At Lollygag, it’s not only about great products, it’s about amazing recipes that bring these pieces to life. Inspired by a blend of their travels and family meals, these tasty recipes seamlessly share the spotlight with the items they are served on. You can visit their Recipe Guide for fun recipes that will have you cooking in style.

“Inspired by my love of Korean BBQ and my Japanese roots...this next-level Asian-fusion rice bowl will totally knock your socks off- Perfect for spicing things up any day of the week!”

— Yukiko, Lollygag Founder

Lollygag is a labor of love. You can see it in the product assortment, the attention to detail, and the love poured into the recipes. You can see it in the idea that gathering together with family and friends, over an amazing meal, is what life is all about.

Kodudos to Kiko & Leo… and Kai… at Lollygag. A team and brand to keep your eye on.

Client Spotlight -- Porter Blue Apparel

Meet Porter Blue Apparel, the upcoming, disruptive denim brand, based in San Francisco. The brand is founded by Jen Lipman. Jen spent 20 years designing for other labels and design houses before taking the leap to start her own brand. Her vision of Porter Blue Apparel is to bring premium, built-to-last products to the market in a transparently different way. Porter Blue Apparel’s focus is on timeless and classic silhouettes with modern twists that will last for years to come. Porter Blue Apparel is also working to raise public awareness on the destructive nature of mass production. They strive to educate the public on how to be a more conscious consumer and as manufacturers, how to manufacture more responsibly.

Porter Blue Apparel is launching their premier sustainable denim collection with 3 styles:

The Heart Breaker Skinny: a timeless & classic 5 pocket high-rise skinny

The Rebel Straight: a cropped high-rise straight with raw cut hem detail

The Wanderer Flare: a high-rise sailor inspired patch-pocketed flare with a blind stitch hem detail for that authentic 70’s vintage aesthetic

All denim are made with organic BCI cotton, Italian sculpting denim with amazing stretch and recovery and their signature sunrise logo on the wearers back right pocket. Each Jean time after time will retain its shape and never bag out. You will feel good about buying but feel even better when you are in them. 

Porter Blue Apparel’s brand ethos is focused on sustainability and giving back more than they take. These values are deeply embedded into the brand DNA and impact all business decisions. Each step of the design, development and manufacturing process is stringently looked at to make sure their workers and their environment are well cared for. They call it “CARE”-fully crafted. From using BCI Cotton, energy & water reducing manufacturing methods, to post-consumer recycled hardware, biodegradable packaging and trims, and packing their cartons more efficiently, Porter Blue Apparel focuses not only on creating denim but also reducing their carbon footprint. All in all, Porter Blue Apparel is deeply committed to crafting denim responsibly and making positive change.

Porter Blue Apparel’s Our All or Nothing Kickstarter campaign is aimed at securing funding to propel the brand and it’s initiatives. Visit this link to buy/prebook before their campaign ends on December 10, 2020.