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Utilizing AI for Design Portfolios – Yay or Nay?

The design world is evolving, and AI is playing a bigger role than ever in shaping creative work. Whether it’s generating concepts, enhancing visuals, or streamlining workflow, AI-powered tools like Adobe Illustrator's AI features, Midjourney, and DALL-E are becoming part of the modern designer’s toolkit. But when it comes to using AI in design portfolios, is it a smart move or a red flag?

For many, AI is simply another tool in the creative process—much like Photoshop or Procreate. However, transparency is key. If AI-generated elements are a major part of a portfolio piece, acknowledging their use can show honesty and awareness of industry conversations. Some hiring managers may see AI integration as an innovative approach, while others may question originality and problem-solving skills.

That said, AI can be a game-changer in portfolio development. It allows designers to iterate faster, test new styles, and enhance presentation quality. The key is balance—using AI to support creativity rather than replace it. Strong portfolios still need to showcase conceptual thinking, personal vision, and technical skills beyond AI capabilities.

Ultimately, how AI is perceived in a portfolio depends on the industry, the role, and the hiring manager’s stance. As AI tools continue to advance, designers who embrace them thoughtfully and transparently may stand out as forward-thinking professionals, rather than those who rely on them as a shortcut. The verdict? AI in design portfolios isn’t inherently good or bad—it’s all about how it’s used.

At Emerging Blue, we connect brands with top creative talent who understand how to blend innovation with skill. Whether you’re looking for designers who leverage AI or those who bring a more traditional approach, we help you find the right fit for your team. Let’s build the future of design together.

Relevant Blogs:

Brand DNA: Finding the Authentic Match

Now Hiring: Digital Graphic Designer

Now Hiring: Regional Visual Merchandiser

Our client is a global denim brand built on quality, craftsmanship, and timeless design. They’re looking for a Regional Visual Merchandiser to help bring their retail spaces to life across the tri-state area and beyond. In this role, you’ll be responsible for creating thoughtful, impactful store layouts and displays that reflect the brand’s identity and connect with customers. $100-110K

Learn more today.

Finance in Fashion: Where Numbers and Creativity Meet

Finance roles in the fashion industry go beyond spreadsheets and forecasts—they shape the strategies that keep brands thriving. From high-level financial planning to inventory management, these positions require a balance of analytical skills and industry insight. Here’s a look at key finance roles and how they contribute to fashion’s dynamic world.

Key Finance Roles in Fashion

  • Controller – Oversees financial reporting, compliance, and internal controls, ensuring brands remain profitable and accountable.

  • Financial Analyst – Provides data-driven insights on sales trends, cost structures, and budgeting to help brands make informed decisions.

  • Merchandise Financial Planner – Balances inventory, pricing, and demand forecasting to maximize profitability while minimizing excess stock.

  • Payroll Specialist – Manages compensation structures, benefits, and compliance, keeping brands competitive in attracting top talent.

  • Demand Planner – Predicts consumer demand using data analytics, ensuring brands stock the right products at the right time.

The Blend of Creativity and Analytics

Fashion finance professionals need more than just number-crunching skills. The industry moves fast, and financial experts must adapt to trends, consumer behavior shifts, and global economic changes. Understanding the creative aspects of fashion—like seasonal trends and brand positioning—helps finance teams provide strategic insights that align with business goals.

Why It’s a Unique Career Path

For those with a passion for fashion and a knack for finance, this field offers the best of both worlds. It’s an opportunity to influence the financial health of brands while staying engaged with the latest industry movements. Whether forecasting budgets for an emerging designer or optimizing supply chain costs for a global retailer, finance professionals play a crucial role in shaping fashion’s future.

Related:

Now Hiring: Sales Finance Analyst

Our Gen Z Hiring Guide

Now Hiring: Store Manager in NY + VA

We’re #hiring! We’re partnering with Rothy’s on their searches for dynamic and driven Store Managers to lead their team in NYC and Tysons Corner, VA! If you’re passionate about sustainable fashion, exceptional customer experiences, and team leadership, we’d love to hear from you.

Apply today and help us bring style and sustainability to life!

NY

VA

Now Hiring: Marketing Manager

We are on the hunt for a collaborative Marketing Manager with strong attention to detail, a passion for storytelling, and the ability to balance multiple projects in a fast-paced environment, for our client based in sunny San Diego. Exciting opportunity to join a growing brand in the premium skincare space. $100-120K. Interested?

Now Hiring: SXSW Pop-Up Event - Austin, TX

Our client, an lifestyle brand centered around creating joyful experiences, is hosting a pop-up shop in Austin, Texas during SXSW March 3-23 . Join us for this incredible opportunity to be part of an exciting retail event.

Your Guide to Social Media Careers: Job Hiring or Hunting

Social media is more than just an extension of a brand’s marketing strategy—it’s where connection, creativity, and commerce intersect. For fashion, home, and beauty brands, having the right social media team is essential to stand out in today’s crowded digital landscape.

Whether you’re a candidate looking to make your mark in the industry or a brand seeking the right talent, here’s what’s shaping the most sought-after social media professionals.

1. Industry Knowledge is Key: Social media professionals who thrive in these industries know the audience, the trends, and the nuances of the market. Hiring managers are looking for candidates who can:

  • Stay in sync with industry trends: Whether it’s the rise of dopamine dressing in fashion, sustainable homeware, or multi-functional skincare, being informed adds immediate value.

  • Adapt to brand tone and personality: Social media strategies must reflect the brand’s identity. Knowing how to create content that aligns with an audience’s expectations—be it for a luxury home goods brand or a bold beauty startup—is critical.

2. Proven Skills in Influencer Marketing and Community Engagement: Relationships are at the heart of successful social media strategies. Candidates who can demonstrate expertise in:

  • Influencer marketing: Familiarity with platforms like LTK (formerly LIKEtoKNOW.it), AspireIQ, or other influencer management tools is highly valued. Hiring managers want candidates who know how to identify influencers, nurture partnerships, and measure the impact of these collaborations.

  • Community building: Beyond managing comments or DMs, brands need professionals who know how to cultivate a loyal audience, encourage meaningful conversations, and strengthen customer relationships through social platforms.

3. Content That’s Both Creative and Strategic: Content is the foundation of any social media strategy. Hiring managers are looking for candidates who can:

  • Create standout campaigns: From high-performing Instagram Reels to curated TikTok trends, having a portfolio that demonstrates creativity and measurable success is a must.

  • Leverage planning and analytics tools: Experience with tools like Sprout Social, Hootsuite, or Later shows the ability to manage campaigns effectively and use data to inform future strategies.

  • Track results: Brands want to see how your efforts translate into real growth—whether that’s engagement, audience expansion, or conversions.

4. A Blend of Creative and Technical Skills: Strong candidates know how to bring ideas to life while understanding the tools and strategies that make those ideas impactful. This includes:

  • Design and editing capabilities: Experience with platforms like Adobe Creative Suite, Canva, or CapCut can make a candidate stand out.

  • SEO and paid strategies: The ability to optimize content for search or create effective paid campaigns helps extend a brand’s reach and influence.

Our Role in Social Media Hiring

If you are looking for your next role, our team partners with some of the biggest names in fashion, home, and beauty. Whether you’re interested in startups or established brands, we’ll connect your expertise with roles that match your strengths.

For growing brands, we understand the industry and its unique challenges. From influencer marketing to analytics expertise, we help you find social media professionals who can elevate your digital presence and bring value to your team.

Looking Ahead

As the importance of social media grows, so does the need for professionals who can create impactful strategies, build strong communities, and deliver measurable results. Let’s connect!

New Job: Sr. Manager, Digital Designer

#NewJobAlert! We are hiring a Sr. Manager, Digital Designer for our client, a children’s brand based in SF. In this role, you will work closely with the creative team to develop and produce the brand’s e-commerce website, email campaigns, social, and online marketing initiatives. Salary: $135K

Interested? Learn more today!

Now Hiring: Digital Graphic Designer

We are seeking a highly talented and experienced Digital Graphic Designer to join our client’s Creative team. In this role, you will work with the Art Director to create innovative, high-quality designs aligned with our client’s brand standards, fostering creative excellence within the team. Hybrid (3 days in office) in Acton, MA. Salary: $58-75K.

Learn more today.