Fashion

, , ,

The Power of Brand Storytelling

, , ,
Emerging Blue Blog

Brands are rediscovering the power that lies in their unique narratives. Following the pandemic, many fashion and beauty brands invested into marketing efforts that directly drove online sales. But in a time when the shock of the pandemic has now passed, many are recognizing the need to bridge the gap between brand building and driving sales. The solution? Brand storytelling.

Instead of seeing the two strategies as mutually exclusive, now “brands see a balance between these two styles of marketing as the key to long-term success”. Incorporating unique origin stories and brand values into marketing efforts not only garners greater trust and loyalty with customers, but can also establish a stronger stamp of brand DNA in an ever-evolving marketplace.

In addition to the appeal to consumers, brand storytelling helps to attract candidates. Most people seek out a career that they are passionate about. Share with the world the brand’s story, vision, values, and the ultimate mission. Some of the biggest and most successful brands have achieved their success because of their commitment and dedication to their roots.

Nothing compares to the feeling of finding the perfect candidate who aligns with your brand DNA. If you’re hiring and looking for candidates who resonate with the story of your brand, we are here to help. Connect with our team today.

 

Related Articles: Forbes, Entrepreneur, & Marketing Insider Group

, ,

New Day, New You

, ,

#NewDayNewYou! Please join us in congratulating this amazing group that began new careers opportunities in 2022.

Marta Herter, Morgan Nickerson, Sarah Verbeke, Kyle Patterson, Kari Herby, Kate M., Jasmine P., Teresa Maldonado, Janio Aragon, Lisa Flowers, Nicholas Miller, Jacqueline Ayala, José Luis Corona, and Frankie Winter.

And another congratulations to the growing teams that get to welcome them in! The Great. / Emily + Meritt, Vuori, Vans, a VF Company, Kendo Brands, Inc., Rhone, Ivory Ella, & more.

, ,

Genderless Fashion: Inclusivity in the Apparel Industry

, ,
Genderless fashion

We were so excited to see genderless fashion make an appearance at New York Fashion Week 2022 as it shines a new light on inclusivity in the apparel industry.

Gender-fluid brands are taking great strides to make the apparel industry more inclusive. By creating apparel for all people, despite gender identity, these brands are providing options that better suit and represent their employees and customers. You can check out a few of the amazing gender-fluid collections at TomBoyX, Sans Gêne, ClHu, and The Phluid Project.

According to GET Phluid, an across-industry leader in corporate education, companies with long-term commitments to LGBTQIA+ inclusiveness outperform others in their sector. Not only is more representation better for employees and customers, but it has clear benefits for companies including improved financial performance, stronger innovation, less attrition, and a more engaged workforce.

Also according to GET Fluid, 77% of Generation Z claims that a company’s diversity and inclusion policies are a determining factor for their choice of employer. Moreover, Gen Z and millennials will soon make up the majority of the workforce and are deeply passionate about inclusion.

Vans sets a great example for cultivating inclusivity in the workplace. In 2022, Vans donated $200,000 to three organizations that are all dedicated to uplifting the voices of the LGBQIA+ community. The brand also empowered three artists of the community to express their individuality through their own artistic collections that can be seen here.

Check out these resources that can help you to best cultivate inclusive hiring practices, educate your team, and offer support to organizations who uplift underrepresented communities.

Our team provides recruiting, HR, and employer branding support to help your team achieve a positive and inclusive company culture. Connect with us here or at info@emergingblue.com.