Exciting new design opportunities in NYC! We’re hiring design & senior designers for our client’s Athletic and Athleisure Apparel brand for women. Check them out:
Kidswear Designers in NYC!
We’re on the lookout for Kidswear Designers at all levels! If you’re looking for your next opportunity, reach out to alonya@emergingblue.com!
Now Hiring: Kidswear Designer
Calling all Kidswear Designers in NYC! Our client is looking for two Kids Apparel Designers who will work cross functionally with the Graphic Design, Sales and Merchandising teams to create and develop seasonal apparel lines while supporting the overall brand’s objective. Learn more here.
Now Hiring: Professional Clothiers
Calling all clothiers! We’re hiring for a rapidly growing premium menswear brand in the following cities: Dallas, Tulsa, & Atlanta. Apply today.
Functional Apparel is on the Rise
Functional apparel brands are experiencing a surge in popularity for several reasons. Firstly, there's a growing emphasis on health and wellness among consumers. People are increasingly looking for clothing that supports an active lifestyle, whether it's for sports, outdoor activities, or everyday comfort.
Moreover, advancements in fabric technology have allowed these brands to create clothing that's not only comfortable but also performs exceptionally well. Fabrics with moisture-wicking properties, temperature regulation, UV protection, anti-odor features, and durability are becoming increasingly sought after.
The rise of athleisure as a fashion trend has also contributed to the popularity of functional apparel. People want clothing that seamlessly transitions from the gym to daily life, combining style with practicality.
Social media and influencer culture have played a significant role in promoting these brands. Endorsements from fitness enthusiasts, athletes, and celebrities often highlight the functionality and style of these clothes, influencing consumer preferences.
Lastly, the pandemic has accelerated the demand for comfortable yet versatile clothing, as more people are working remotely and seeking multifunctional apparel that suits both professional video calls and workouts at home.
What does this mean for designers wanting to break into this market?
Here are some tips:
Breaking into functional apparel brands requires a combination of creativity, understanding consumer demands, technological awareness, and a strong business sense. It's a competitive field, but with the right approach and dedication, there are plenty of opportunities to make a mark.
When functional apparel brands hire designers, they typically look for a blend of skills, experiences, and qualities that align with the brand's ethos and needs. Here are several key aspects they often consider:
Design Expertise: Strong design skills are fundamental. This includes a solid understanding of garment construction, pattern-making, sketching, and the ability to translate concepts into functional, appealing designs.
Technical Proficiency: Knowledge of textiles, fabrics, and materials is crucial. Designers should understand the properties of different fabrics and their suitability for various functionalities like moisture-wicking, breathability, durability, and stretch.
Innovation and Creativity: Brands seek designers who can think outside the box and bring innovative ideas to the table. Creativity in merging functionality with aesthetics is highly valued.
Portfolio and Previous Work: A robust portfolio showcasing relevant work in functional apparel design or related areas is essential. Projects highlighting a designer's ability to create practical yet stylish garments are often favored.
Understanding of Market Trends: Awareness of current fashion trends, consumer preferences, and market demands is crucial. Designers should be able to anticipate and adapt to changing trends in the functional apparel industry.
Collaborative Skills: The ability to work in a team is important, especially in a design process that involves collaboration with fabric technologists, product developers, and marketing teams.
Problem-solving Abilities: Designers should demonstrate the capacity to solve design challenges related to functionality, comfort, and style. Being able to address practical issues without compromising on aesthetics is highly valued.
Adaptability and Flexibility: The apparel industry is dynamic. Designers who can adapt to new technologies, trends, and consumer demands are sought after.
Passion for Functionality and Performance: A genuine interest in creating garments that enhance performance, offer comfort, and cater to specific needs of the wearer is often appreciated by functional apparel brands.
Sustainability Awareness: Given the increasing emphasis on sustainability, knowledge of eco-friendly materials, and a commitment to ethical and sustainable practices in design and production are becoming more critical for brands.
Ultimately, a combination of technical skills, creativity, adaptability, and a deep understanding of the functional apparel market are highly valued when brands seek to hire designers for their teams. We are lucky enough to work with some of these great brands, including Vuori, 686, Rhone, Triple Aught Design, TravisMathew, Howler Brothers, and more.
Now Hiring in Charleston, SC!
Super exciting leadership opportunity with one of Charleston’s finest men’s clothing brands located in the heart of the retail district in Charleston, SC! Check it out.
Now Hiring: Senior Product Development Manager
Exciting opportunity for an experienced, innovative product developer to work side-by-side with the founders of Rhone to develop their unique men’s performance line! Check it out.
Now Hiring: Director of Materials R+D - Tops
Our client, a well known multi denim brand manufacturer, is looking for a Director of Fabric R+D- Tops to provide technical support to their design and development team on innovation, research, and development menus on sustainable raw materials for wovens, knits and performance based fabrications. Interested? Click here to learn more and to apply.
New Fashion Jobs in Apex, NC!
Our client, a woman’s lifestyle brand based in Apex, NC, is looking for a Production Manager, Apparel Technical Designer, and Production Coordinator! Interested? Apply today!
Now Hiring: Controller/Operations
We’re looking for a skilled Financial Controller to lead and support all accounting aspects and financial operations of The Great’s fast-growing retail business. Great opportunity to collaborate with the executive leadership team of a flourishing brand. $150-160K.
Now Hiring: Director of Visual Merchandising
We’re on the hunt for an experienced Director of Visual Merchandising to oversee our client’s fleet of 50+ stores across the country. Great opportunity to optimize creativity and bring the product vision to life of a super cool lifestyle brand. $160-190K.
Now Hiring: Sales Associates
Looking for a part-time retail gig in Seattle or Nashville? We’re looking for stellar, customer-centric Sales Associates for our client, UpWest, a comfort-oriented and mindfully made apparel brand. Apply today! $16/hr.
Now Hiring: Women's Apparel Sales Reps
#NewJobAlert! We’re looking for 1099 Sales Reps across the US for a women’s active leisure and travel brand. We’re looking for seasoned professionals who have active relationships with specialty accounts, Country Clubs, and/or Boutiques. Commission-based roles.
Now Hiring: Integrated Marketing Manager
Our client, an LA based, women-own contemporary fashion brand, is looking for a dynamic and creative Manager of Integrated Marketing to join their team! Check it out. $80-100K.
Retail Roles with Rhone!
Retail roles with Rhone! Such great opportunities to serve as the face of the Rhone brand while inspiring, motivating, and leading the store team to customer-service greatness and success. The right person for this role will embody a passion for the brand while establishing a positive and welcoming in store experience for all.
Want to be the Email Marketing Associate for Rhone?
We’re on the lookout for an Email Marketing wiz to hop on board the team at Rhone! As EMA, you will be responsible for the day-to-day execution, planning, and reporting of their email marketing and SMS programs. Learn more today.