We’re hiring in the Raleigh-Durham area! Check out these exciting job opportunities:
TikTok Takeover: Today's Hottest Marketing & Hiring Tool
Among all the social media platforms and channels, there is only one that has taken over like no other: TikTok. With over 1 billion users in over 150 different countries, TikTok has quickly taken center stage and is changing the ways of digital marketing as we know them.
TikTok has established itself not just as a social channel, but as a destination for all things beauty and fashion. The app has sparked and circulated some of the most popular trends in clothing styles, skincare routines, makeup hacks, and more.
Many brands are recognizing the app’s influence on consumer purchasing and have begun incorporating TikTok as a key tool in their digital marketing strategies.
Given the platform’s algorithm, TikTok provides marketers an avenue for reach and engagement. Even without an established following or presence, as long as there is appealing content, audience engagement is bound to follow. This makes TikTok a social media platform with some of the highest engagement rates.
Brands are finding that there are two major ingredients to a successful TikTok campaign: Authenticity + Consistency
“What defines success on TikTok is the requirement for authenticity.”
Instead of direct sponsorships, collaborations with influencers, the utilization of popular hashtags, and showcasing products being used in real time with live commentary, increases authenticity value and leads to higher engagement rates.
…In addition to being authentic, “the biggest thing is just remaining consistent.”
Creating consistent content that aligns with your brand’s values and holds true to brand DNA across platforms will ensure sustained marketing success.
As brands continue to evolve their digital marketing strategies, they’ll have to add TikTok to their list of platforms. Through authentic and consistent content, brand deals with influencers, and participation in recent trends, brands can easily fast track to increased awareness, engagement, and creating a larger, loyal customer base.
In a job seekers’ market, TikTok can also be used as a recruiting platform. Many brands have shifted their use of TikTok to recruit summer interns or digital marketing related positions. By advertising these jobs through catchy reels with a link to the job application, brands have been able to take advantage of TikTok’s evolution as a creative alternative to the traditional job board or application/hiring process. “TikTok has already recognized its potential as the next big jobs platform, launching a #TikTokResumes pilot program” in 2021.
Another trend to note is that candidates have been using TikTok as a way to showcase their creative work. For positions in the creative or artistic fields, TikTok can be an extension to potential candidate’s portfolio, providing brands with a clearer understanding of a person’s real time work.
Whether you’re a brand marketing a product, a hiring manager seeking talent, or a candidate showcasing your portfolio, TikTok demonstrates its ability as a tool to be used by nearly anyone and everyone in the workplace.
Articles referenced:
https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok
https://www.businessoffashion.com/podcasts/technology/the-secrets-to-sustained-success-on-tiktok/
Now Hiring: Raw Materials Planner
Looking for a Raw Materials Planner to join one of the fastest growing activewear brands out there! This is an opportunity you don’t want to miss. Salary: $75-90K in Carlsbad, CA.
New Jobs!
FOUR exciting new hybrid job opportunities! We’re looking for Product Developers and Designers for our client, a family-owned stationary, gift, and home goods company headquartered in Brooklyn, NY.
Interested? Apply today!
Product Development Manager ($90-110K)
Product Development Associate ($60-75K)
Welcome to the Industry: Looking Beyond the Traditional Resume
When hiring for talent, one of the top criteria that recruiters often look for is whether a candidate is an industry match. Though having proper industry experience can be one of the keys to success when starting a new role, some say that it may be time to start looking beyond traditional resume requirements.
In a time of economic turbulence but growing demands for top talent, recruiters are facing the challenge of a narrowing talent pool due to the limitations of background industry.
An alternative recruiting method that many brands and retailers have been adopting to expand and diversify the talent pool: welcoming industry newcomers.
According to an article from Business of Fashion, “a resume heavy on experience outside the fashion world is increasingly seen as a plus”. Given the increasing changes in e-commerce, sustainability, and global expansion of supply chains, many people outside of the fashion industry are proving to have transferrable skills that fashion brands are looking for. These sweeping changes have provided candidates with ample opportunities to grow in soft skills like adaptability or agility as well as other capabilities in analytics, marketing, or technology.
“With economic downturn potentially on the horizon, the payoff from diversifying fashion’s workforce and bringing new perspectives… could become greater in the next few months.”
More than having that perfect industry match, brands are recognizing the need to bring in candidates who can share in a company’s core values, passions, and understanding of their specific brand DNA.
Related articles:
https://au.hudson.com/insights/hiring/hiring-candidates-outside-your-industry/
Now Hiring: Associate Designer
We’re on the lookout for an LA-based creative who is looking for their next opportunity! Amazing opportunity to join The GREAT as an Associate Designer. Salary: $60-75K.
Now Hiring: Purchasing & AP Specialist
We’re on the lookout for a Purchasing & AP Specialist in the Raleigh-Durham area. Great opportunity to join a woman-owned company whose mission is to inspire and encourage women to live every day to the fullest.
Join the Goldie Team!
Do you want to shine and feel your best every day? And make others feel the same way? Then check out these exciting opportunities with Goldie Tees, a super-cool, sustainably made, confidence-boosting women’s apparel brand offering some of the best closet staples in the industry. These are exciting opportunities to be a part of a team that proves every day that luxury and sustainability can, and DO, coexist.
Jobs with Torani!
We’re hiring for some amazing job opportunities with Torani! Check them out and share with your network!
Financial Analyst ($80-98K)
Production Supervisor, 2nd Shift ($92-102K)
External Operations Logistics Manager ($129-158K)
Project Manager ($130-158K)
Now Hiring: eCommerce Product Manager
Exciting news! Our client, a women’s fashion brand based in NY, is hiring an eCommerce Product Manager and is now accepting remote candidates! If you’re eComm wiz with 5+ years of product management experience and are in the NY, D.C., GA, CT, IL, FL, MA, TX, CO, NV, or CA, we encourage you to apply! Salary: $110-140K
We're hiring Studio Associates!
Looking for your next job opportunity? Check it out! We’re hiring temporary Studio Associates for an Interior Design company in several of their studio locations. Option for full or part-time.
Pass it along or apply today! Visit our Jobs Page to learn more.
Now Hiring: Email Marketing Manager
Exciting opportunity with a rapidly growing a women’s contemporary denim and apparel brand in California! Don’t miss your chance to work with this amazing team! Salary: $120-130K.
Happy Valentine's Day!
Happy Valentine’s Day! Find a job you love this year at jobs.emergingblue.com
Hiring in Los Angeles
Our client, a gen Z fashion brand, is looking for an Art Director with strong graphic design skills to join their team in LA. Salary: $70-80K
Temporary Job Opportunities
Are you or is someone you know between jobs? Check out our open temporary roles! We’re hiring for some amazing fashion, home, and beauty brands.
Now Hiring: Denim Designer
Calling all #denim design experts! Our client, a popular womenswear denim brand, is looking for a talented Denim Designer to join their team in Vernon. Salary: $70-90K. Check it out.