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The Power of Brand Storytelling

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Emerging Blue Blog

Brands are rediscovering the power that lies in their unique narratives. Following the pandemic, many fashion and beauty brands invested into marketing efforts that directly drove online sales. But in a time when the shock of the pandemic has now passed, many are recognizing the need to bridge the gap between brand building and driving sales. The solution? Brand storytelling.

Instead of seeing the two strategies as mutually exclusive, now “brands see a balance between these two styles of marketing as the key to long-term success”. Incorporating unique origin stories and brand values into marketing efforts not only garners greater trust and loyalty with customers, but can also establish a stronger stamp of brand DNA in an ever-evolving marketplace.

In addition to the appeal to consumers, brand storytelling helps to attract candidates. Most people seek out a career that they are passionate about. Share with the world the brand’s story, vision, values, and the ultimate mission. Some of the biggest and most successful brands have achieved their success because of their commitment and dedication to their roots.

Nothing compares to the feeling of finding the perfect candidate who aligns with your brand DNA. If you’re hiring and looking for candidates who resonate with the story of your brand, we are here to help. Connect with our team today.

 

Related Articles: Forbes, Entrepreneur, & Marketing Insider Group

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Executive Leadership Opportunity with SCOUT Bags!

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Emerging Blue Executive Leadership Job

SCOUT Bags has been a long-time partner of ours and it has been a pleasure to watch this team grow immensely over the past years. We’re excited to continue this partnership in our search for a VP of Wholesale Sales to add to their team. The ideal candidate will be a team player, success-driven, and eager to build, lead, and scale their wholesale business.

This role is based in Washington, DC, however for the right person, is open to remote.

Spread the word or apply today!

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New Day, New You

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#NewDayNewYou! Please join us in congratulating this amazing group that began new careers opportunities in 2022.

Marta Herter, Morgan Nickerson, Sarah Verbeke, Kyle Patterson, Kari Herby, Kate M., Jasmine P., Teresa Maldonado, Janio Aragon, Lisa Flowers, Nicholas Miller, Jacqueline Ayala, José Luis Corona, and Frankie Winter.

And another congratulations to the growing teams that get to welcome them in! The Great. / Emily + Meritt, Vuori, Vans, a VF Company, Kendo Brands, Inc., Rhone, Ivory Ella, & more.

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The Digital Shift: Catering to Online Consumers

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Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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