We’re always hiring for jobs in digital & eCommerce. If any of the jobs listed below interest you, feel free to apply directly. If you know someone who may be a good fit for one of our roles, you can connect with our team through our Referral Bonus Program or at info@emergingblue.com.
Now Hiring: Activewear brand in Carlsbad
Our client, a premium performance apparel brand, is growing their team in Carlsbad, CA! These are great opportunities to join an exciting brand that is strong in their commitment to sustainability, community, and breaking down boundaries in today’s activewear industry.
Click the links below to learn more and to apply.
Under The Influence: A New Era of Digital Marketing
With ever changing marketing trends, apparel brands are always adopting new strategies to remain relevant and competitive in the industry. For direct to consumer and eCommerce brands, the majority of marketing is conducted online through various digital platforms. The societal power of social media has created an entirely new space for digital marketing known as influencer marketing.
Influencer marketing is when brands partner with nano or micro-celebrities with large social media followings to promote their products on their personal platforms. This new marketing strategy has been adopted by many brands, especially in the fashion and beauty industries, due to its proven effectiveness and affordability.
Influencer marketing is a great strategy for brands with target consumers of Gen X and millennial age. With a consumer base nearly engulfed in social media, brands are able to meet their target customers right where they are, on the platforms that they use daily. In addition to the ease in reach, influencers tend to have more personal and meaningful engagements with their audiences compared to bigger name celebrity counterparts. When influencers promote a product to their niche community of followers, their audience tends to trust their opinion as if it were coming from a friend, and thus are more likely to purchase said product. According to Shopify, “61% of consumers trust influencers’ recommendations–more than 38% who trust branded social media content.”
Another attractive feature of brand deals is their affordability in comparison to the cost of traditional platforms and resources used for advertising. In the long run, partnering with influencers has proved to be more cost effective in comparison to other paid media tools. The influencer marketing industry is booming at a worth of $13.8 billion and doesn’t appear to be slowing down anytime soon.
Click the links below to learn more about influencer marketing.
Now Hiring: THE GREAT.
We have 3 exciting new job opportunities in Los Angeles with THE GREAT! Founded by long-time friends and business partners, Emily + Meritt, THE GREAT is a growing contemporary womenswear brand with roots in vintage denim and classic Americana style. Learn more about these opportunities below.
We're Hiring HR Experts in California
Check out our latest HR job opportunities in California.
VP of Human Resources - San Francisco
Senior Director of HR (Corporate & Retail) - Los Angeles
Leader of HR and People - Los Angeles
Human Resources Generalist - Beverly Hills
Global Director of Total Rewards - Carlsbad
Corporate Recruiter - Carlsbad
Now Hiring: Assistant Designer
Calling all Interior Design students and recent graduates! If you’re looking for a job to kick start your career, we’re hiring an Assistant Designer for Kimberly Oxford Interiors, an impressive and highly talented Interior Design Firm in Sausalito, CA.
Staffing Support for Your Small Business: EB 360
Staffing, especially post-pandemic, has been challenging for businesses of all sizes. However, according to the Society for Human Resource Management (SHRM), “Smaller companies have had the most difficulty. They simply don't have the resources and, in many cases, the bench strength or business experience that larger organizations have.”
For years we have listened and learned from our clients, constantly making improvements to our recruiting strategy and processes. Originally called our ‘On-Site’ service, EB 360 has been designed to satisfy the hiring needs of any company, no matter how small. Made up of three services: Talent Acquisition, Human Resources, and Employer Branding, our EB 360 solution offers full-scope recruitment support, including the management of tools and systems, employee relations, branded marketing, and more.
For our EB 360 clients, we fully invest ourselves through a 1:1 partnership and open communication through weekly meetings, updates, and progress reports. By choosing our EB 360 solution, we will become an extension of your brand, fully committed to understanding your work environment and culture, therefore giving us the ability to make better suggestions and provide better counsel for all hiring needs.
We met Meredith Ascari while working on a job search for Mizzen+Main, a mid-sized performance apparel company based in Dallas, TX, and one of our amazing EB 360 clients. After proving to be a perfect match for the role and a clear brand-fit, Meredith accepted the position at Mizzen+Main as their Director of Sales-Wholesale. Today, we are fortunate to continue our EB 360 partnership with Mizzen+Main and work with Meredith as they grow their team. When we asked Meredith about her experience at a mid-sized company partnering with EB, she kindly said,
“Emerging Blue has been beyond helpful to work with. They are thoughtful partners that take the time to be extra diligent throughout the entire process. They understand your needs, your brand’s needs, and make sure that the candidate is not only a good fit for the experience required, but also is a good culture fit. They have been so helpful in recruiting great talent and I feel at ease knowing they are there serving as an extension of our brand. As we continue to grow, I feel confident they will continue to be a very good partner.”
It is our goal to continue to support the growth of smaller and mid-sized companies that often feel the pressure that can come with talent acquisition. If your smaller business is feeling stuck in your hiring process and could use some support, please reach out to our team at info@emergingblue.com.
Now Hiring: Digital Product Manager
Our super cool denim client is looking for a Digital Product Manager to join their team in LA. This is a great opportunity to work with a boutique brand that' is rapidly expanding their eCommerce business.
Now Hiring: HR Generalist
We’re on the hunt for a hardworking HR Generalist for our luxury brand client in Beverly Hills. Interested? Learn more here.
Falling for these Fashion Jobs
We’re hiring designers, developers, merchandisers, and more! Apply to one of our jobs today.
Senior RTW Womenswear Designer
Senior Denim Designer - Womenswear Fashion
Senior Gen Z - Women’s Designer
Senior Technical Designer - Men’s Denim
Footwear and Apparel Developer
New York Fashion Week Fall '22
Last week was a busy one for our clients, particularly for those who attended Manhattan’s semi-annual New York Fashion Week. This year’s events showcased a combination of both new and returning trends, including florals, bright yellows and pastels paired with brown, blazers, bustiers, boldly belted waists, and more. We loved watching the spotlight hit new brands who are focused on creating gender-neutral and size-inclusive fashion, like Private Policy, Eckhaus Latta, and Ester Manas. It was also an immense pleasure to support our client, 7 For All Mankind, as they made their first ever debut at NY Fashion Week.
More on NYFW Fall ‘22 at the links below.
https://www.vogue.com/article/nyfw-trends-fall-2022
https://fashionista.com/2022/02/new-york-fashion-week-fall-2022-trends
https://hypebeast.com/2021/9/new-york-fashion-week-spring-summer-2022-trends-gender-unisex
https://www.nytimes.com/2022/03/09/style/ester-manas-paris-fashion-week.html
Now Hiring: Apparel Technical Designer & Merchandise Planner
A growing men’s outdoor apparel brand is looking for an Apparel Technical Designer & a Merchandise Planner to join their team at their awesome headquarters in Austin, TX. These are great opportunities to join a brand with an unwavering sense of community and an appreciation for collaboration.
Learn more about these exciting opportunities here:
Now Hiring: Gen-Z Fashion Brand in LA
Our client, and one of the fastest growing apparel brands, is hiring for 3 new roles in LA. These are great opportunities if you have a passion for trends in streetwear and Gen Z fashion.
Click the links below to learn more about these roles and to apply:
D2C, Retail, Wholesale, and More!
It Pays To Have Friends
We believe that good people know good people. Learn more about how you can refer a friend and get paid.
Now Hiring: Product Development Manager
We’re searching for a PD Manager for our client, an LA based womenswear brand. This is a great opportunity for someone with 8-10 years of experience in product development and is interested in a focus on imports. Denim experience is a plus!
Are you on trend? Peak retail hiring trends for Q3 and Q4
Hiring trends in the retail industry typically remain similar from year to year, however, as retailers rapidly approach peak seasonal hiring this year, many brands are adopting new strategies.
Brands noted that in late 2021, they struggled to staff their stores and omni channel supporting teams in time for the peak season. This time last year, brands were still battling COVID safety protocols, retail burnout, and symptoms of the great resignation, all on top of the typical retail talent fluctuation during 3rd and 4th quarter.
It’s time to start talent acquisition planning for the 2022 peak season. Here are some of the latest retail staffing trends that may be the key to securing top retail talent prior to the 2022 holiday season.
1. Virtual recruiting: Since the pandemic, brands and talent have grown accustomed to Zoom and other forms of virtual meetings. To make the talent acquisition process more seamless, brands are meeting their desired talent where they are, quite literally, and minimizing friction in the hiring process by keeping as much of the hiring process virtual as possible.
2. A shift in social recruiting: Social recruiting typically used to occur in-store or at hiring events and soirees. This season, to reach talent where they spend majority of their time, brands are advertising their job openings and conducting outreach via social media and other digital tools.
3. Creating a seamless hiring process: Brands are making a seamless hiring process a priority in 2022. Convenience is key, and from start to finish, brands are improving their applicant systems, better training and developing their hiring managers, and creating an overall more efficient and effective hiring experience. Smoother processes represent an organized and secure workplace for candidates.
4. Hiring generalists and specialists (play to strengths): Diversifying your talent team creates a healthy balance of those with broad skillsets and those who can excel within a specific area of roles and responsibilities. Help your retail team work smarter, not harder.
5. Brands are communicating offerings for continued development, training, and education as greater incentive: Talent is often looking for the “value added” when accepting new opportunities. Many brands have started to adopt these offerings and share with talent as a draw to join with discounts, benefits, etc.
6. Nature Vs. Nurture: Brands are focusing more on brand DNA fit vs. the perfect skillset match during the interview process. In doing this, brands are finding that this yields greater investment from the talent, performance, and retention. You can learn more about finding the perfect fit and brand DNA on our Blog":
Brand DNA- Finding the Authentic Match
Brands that are exploring these hiring trends and are assessing their own creative approaches to what they need talent wise for the season, are seeing great return on their efforts. Now is the time to start assessing and frontloading peak hiring talent needs to ensure a well-supported remainder of Q3 and a seamless and fruitful Q4.
AdditionalSources:
10 Future Retail Trends & Forecasts for 2022/2023 - A Look Into What’s Next - Financesonline.com