New Job Alert: Email Marketing Specialist in Los Angeles!

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We are searching for a freelance Email Marketing Specialist for our client in Los Angeles, California. Our client is a clean beauty company, and they are seeking a candidate with strong CPG, D2C and start-up experience. This freelance role is targeted for a duration of 3-4 months with potential for full-time hire. Read the job description below, and if the role matches your skills, simply apply and a recruiter will reach out to you.

Click here for the job description!

Talent Spotlight - Casey Shilling

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Meet Casey – a results-driven Chief Marketing Officer with 20+ years of proven experience working alongside C-suite leadership to build high-growth, innovative lifestyle brands in retail, restaurant, fashion, food, and other consumer verticals. Working with brands like J. Hilburn, Zoës Kitchen, and The Container Store, Casey loves to use her marketing expertise to drive teams toward efficient, full-funnel and omnichannel growth while fostering dynamic workplace cultures.

Casey's spent almost 20 years at The Container Store where her marketing, public relations, and communications leadership contributed to the brand awareness and customer excitement around The Container Store’s differentiated and beloved shopping experience and nationally noted workplace culture. While at Zoës Kitchen, she was proud to lead marketing efforts during a pivotal digital transformation, as well as craft a creative, multi-year partnership with American Airlines on a branded, Zoës inflight food program, which won the 2020 International Flight Services Award for Best Inflight Food or Beverage.

From Casey’s ability to define a strategic vision and execute it, to driving digital transformation and leveraging data analytics to create an enhanced consumer experience, Casey has it all and ready to lead your marketing! Up next, Casey is looking for a marketing leadership role with an innovative brand that creatively engages with customers to create an experience that evokes emotion, inspires loyalty, and adds value to their lives. Connect with Casey here or at EMERGING BLUE.

Hiring For This Retail Holiday Season

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The retail holiday season is going to be different this year.  With people still hesitant about shopping inside stores, and curbside pick-up and eCommerce shopping at an all-time high, staffing for your usual holiday season will need to be analyzed and thought-out.

Here are a few ideas to help you be prepared:

  1. Listen to your customers. Ask your customers what their shopping preference will be this holiday season and how best you can support them. Based on the results, analyze your current org. charts and adjust where needed to support the additional staffing needs. 

  2. Safety comes first. The last thing you need is a new hire that has to take 2-3 weeks off for testing positive. Therefore, ensure you’re following CDC guidelines when conducting interviews, staying 6 feet away, wearing a mask, and swap the handshake for an elbow bump. Also, when possible, utilize digital or video interviewing instead of in-person.

  3. Extra, Extra! We can’t predict the future, but chances are there will be times when employees call-out last minute to care for someone or to care for themselves. Therefore, hire a few extra seasonal employees to allow for back-up needs.

  4. Ask for help. This is the time to work with external partners to help recruit and hire for your staffing needs.  At Emerging Blue, we are here to support your hiring objectives with temporary staffing, seasonal hourly workers and pop-up retail support. Reach out to us at info@emergingblue.com to learn more about how we can help you!

Happy Holidays!

With Love,

Emerging Blue

Hiring in the Bahamas

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Is your dream to live and work in The Bahamas? Guess what? We have two amazing opportunities with our client in Nassau. Check the two opportunities below and apply if you’re interested. Know someone who is a perfect fit for the roles? Great! We’d love to chat with them so feel free to share the opportunities with them.

  1. Director Account Management & Customer Success — Nassau, The Bahamas

  2. Head of Merchant Onboarding & Account Management — Nassau, The Bahamas

We Have Remote & Onsite Job Opportunities!

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Hiring has increased! Take a look at the jobs and their descriptions below with our wonderful clients across the fashion, home and beauty industries. If any of the roles speak to you, apply! If you know someone who is a great match, feel free to pass along the job opportunity along. We love referrals!

Planning Excel Analyst — Remote (freelance/temp)

Senior UX Designer — Remote (full-time)

COO — Las Vegas (full-time)

Technical Designer, Intimates Apparel — San Francisco (freelance/temp)

Design Lead Manager — San Francisco (full-time)

Part-time Retail Sales Associate — Newport Beach, CA (freelance/temp)

Key Holder — Newport Beach, CA (freelance/temp)

Human Resources Business Partner — Modesto, CA (full-time)

Director Account Management & Customer Success — Nassau, The Bahamas (full-time)

Head of Merchant Onboarding & Account Management — Nassau, The Bahamas (full-time)

Talent Spotlight - Annamarie Gavin

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Meet Annamarie Gavin, a digital native with a BFA from Parsons in Interdisciplinary Design.  She is a designer and brand vocalist who is passionate and driven within the fashion, home, and beauty industries, having worked with companies such as Airbnb, Tata Harper Skincare, and Soludos.

Annamarie led and managed content and photography while styling for Airbnb Plus listings. She has also created content for email marketing, as well as copyediting, web design, and social media management.  While working at Soludos, she designed custom textiles for footwear. As you can see, Annamarie is obsessed with design!  She is proficient across Adobe Illustrator and Photoshop, InDesign, Bridge and AfterEffects. She similarly has extensive experience with Trello, Hubspot, and Planoly. As a style enthusiast with a creative background in design, Annamarie knows how to bring a clear, concise voice to her work.

What’s Annamarie’s next role? While she is based Vermont, she is open to relocating for a full-time graphic designer role. Her goal is to be an art director in the fashion industry, but for now she is focusing on her creative graphic design skills. Looking for an awesome designer? Connect with Annamarie here or at EMERGING BLUE.

Tips for Getting Hired as an Apparel Wholesale Sales Representative

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This week we are focusing on getting a career as a wholesale sales representative in the apparel industry. Our expert is Kimberley Nixon, COO of HealthHouse, with a background in sales & marketing and has also worked with brands such as Under Armour and Manduka.

Resume Highlights

When putting together your wholesale sales resume, be sure to include any recognizable brands you have worked for in the industry to help catch the hiring manager or recruiter’s attention.  

If you haven’t worked for a well-known brand, it can be helpful to call out who the brand is that you work for and how impressive they are in the industry to help the hiring manager understand your background. Nixon suggests “making sure something recognizable is showcased so the hiring manager can connect to it when scanning your resume, such as awards you’ve won or associations you are a part of .”

Another best practice is to have metrics on your resume such as territory size, revenue goals you’ve hit, how many people you’ve managed, etc. This is especially important in sales roles, as managers will look to see whether you’ve been able to hit sales goals and if your previous goals were similar to what they will expect for their role.

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Interview Preparation

Most sales interviews rely on behavioral or situational questions. For more junior positions, Nixon depends on a few key screening questions for a phone interview to help her narrow down the pool of candidates. A few examples are to tell her about a time they’ve received poor customer service and what they would have done differently. She also asks them to give an example of a time they gave great customer service to show if they can think outside the box to solve issues for their clients.

When the interview is with more experienced sales candidates, Nixon likes to find out “what the candidate is looking for in a company and in their career to make sure the role is right for the candidate”.

We always recommend candidates prepare for their interview and have questions that show they have done their research on the brand, as well as the interviewer. Nixon feels it is important for the candidate to understand the trajectory of the company and how they grew so they can know who they will be working for and the story behind the products they will be selling.

LinkedIn Tips & Tricks

Nixon has several steps she takes when starting a job search to help her find a great candidate.  She first looks to her network for referrals, illustrating the importance of networking when you are searching for a new career. Join LinkedIn groups, reach out to 2nd degree connections that work for companies you admire and if you’re unemployed, consider writing a post that lets people know what kind of job you are interested in and the industry you’d like to work in.

Keeping your LinkedIn profile up to date and including pertinent info, such as times you’ve gone above and beyond for your current role or outstanding sales metrics, can show potential employers that you are ready to move up a level in your career. Nixon says she “looks down a rung on LinkedIn profiles to see if she can find anyone she feels can grow into the role”. She loves being a mentor and helping candidates who want to learn and can be trained in a role that will bring them to the next level.

Whether you are looking to continue a sales career in apparel or looking to break into the industry, these tips can help you get noticed, ace your interview and land that exciting new sales job!

We are hiring in Newport Beach!

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Our awesome client in Newport Beach, CA is hiring for their pop-up event. They are looking for a Keyholder and Part-time Sales Associates.

About the Keyholder role: The Keyholder is a key employee in maintaining good customer service. A Keyholder is responsible for serving customers and accurately recording all sales, as well as assisting with merchandise responsibilities, such as stocking and keeping the store neat, clean, and organized. The Keyholder supports the operation of a profitable business through successful floor supervision and is capable of opening and closing shop responsibilities. The Keyholder reports to the Store Manager.

Click here to read the Keyholder job description and to apply!

About the Part-time Retail Sales Associate role: The Sales Associate is a key employee in maintaining good customer service. A sales associate is responsible for serving customers and accurately recording all sales, as well as assisting with store responsibilities, such as restocking the sales floor and keeping the store neat, clean and organized. The Sales Associate reports to the Key Holder or Store Manager, as designated.

Click here to read the PT Retail Sales Associate job description and to apply!

Talent Spotlight - Matthew Cohen

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Meet Matthew Cohen – a creative design leader with a focus in footwear and accessories. Working with brands Vida Shoes, Tommy Hilfiger and Hanesbrands, he is a self-identified “shoe guy” who is all about form and function, with a strong passion for product. His biggest strengths are creativity, commitment to design, as well as his seasoned business acumen. He loves to be at the beginning of a product’s journey and enjoys watching it grow from concept to reality, meeting successful milestones along the way.

Matthew began his career with Vida Shoes where he focused on a streetwear aesthetic, Going forward he joined Jimlar Group - where he worked with Tommy Hilfiger, and then collaborated on the launching of a footwear partnership with Macy’s, and private label brands Alfani, and Bar III. In his most recent role at Studio Ray, he took their outerwear line, Gerry, and he designed and built an outdoor performance footwear extension from the existing line. From the concepting and the ideation, all the way to the execution stage, that is where Matthew thrives!

Matthew is searching for a creative role in the NYC area or remote.  In his next role he would like to be in a position to add value to the market, and world through a design process. If you’re looking for a footwear or accessories design leader, then Matthew is the creative you need.

Portfolio Tips From The Experts

A positive side of the consumer products industry during these Covid days, is that people are connecting digitally more and more. Our ‘Tips’ series of ZOOM calls provide opportunities for job seekers to interact with industry leaders and hiring managers in fashion, home, and beauty.

Our recent virtual event focused on design portfolio tips and featured design veterans Keryn Francisco, Noreen Naroo-Pucci, and Sally Daliege. With a combined brand experience at Nike, Under Armour, The North Face, Fila, Calvin Klein, bebe, and more, this group had a lot of portfolio insight to share. This included the do’s and do not’s when it comes to portfolio presentations. We are here to offer three simple tips to help you make a great impression on your next job interview:

Keryn Francisco (shown above) discusses design portfolios along with, Noreen Naroo-Pucci and Emerging Blue’s Sally Daliege.

Keryn Francisco (shown above) discusses design portfolios along with, Noreen Naroo-Pucci and Emerging Blue’s Sally Daliege.

1. Have a digital portfolio.  Paper portfolios are a thing of the past, so it’s imperative to have a digital portfolio. Whether it is a PDF version or a website, make sure it’s updated and contains paid work more so than school projects.

2. Showcase your authentic, creative self.  As we have heard many times over, a lot of people can take pretty pictures. What is more important during an interview/portfolio showing is that you communicate to the hiring manager about who you are as a creative, and why your creative skill sets align with the brand’s needs. Noreen, a design leader, suggests to include a short one-pager in your portfolio that details out who you are as a creative.

3. Control the narrative.  It is always advised that you (the designer) walk the viewer(s) through your portfolio. This allows you to show the pieces that you’re most proud of and that speaks to your skillset, and also allows you to tell stories about your work and explain your creative process. Hiring managers love to hear about processes!

One last pro tip: always have your technological device charged and ready to go.

Hopefully these tips will help you to tweak your approach to showcasing your style and essentially marketing your personal brand. It’s a crazy competitive world out there currently, but your talent, hard work and attention to detail will pay off.