Fashion

, , ,

The Transformation of Wholesale Trade Shows in the Apparel Industry

, , ,

In the dynamic world of the apparel industry, wholesale trade shows have served as pivotal events that bridge the gap between manufacturers and retailers. These exhibitions have undergone significant transformations over the years, adapting to changing technologies, consumer behaviors, and industry trends. While the primary focus of wholesale trade shows has traditionally been on showcasing apparel collections, their evolution parallels the changing landscape of recruiting in the industry.

 The Traditional Landscape and Its Recruiting Implications:

Historically, wholesale trade shows were physical events held in large convention centers or exhibition halls. These gatherings provided a platform for apparel manufacturers and designers to showcase their latest collections to potential buyers, including retailers, boutique owners, and competitors in the marketplace. The physical presence allowed for direct interaction, tactile experiences with fabrics, and the opportunity to speak with the brand reps directly.

From a recruiting perspective, these physical trade shows were not just about selling products; they were also about talent acquisition. Brands and companies had the chance to scout new talent in the form of designers, merchandisers, and sales representatives. Attendees could engage in face-to-face discussions, evaluate skills and personalities, and make connections that could lead to future employment opportunities.

Technological Shifts:

1. Virtual Extensions: As technology has advanced, many wholesale trade shows have begun incorporating virtual components. Online showrooms, webinars, and digital catalogs allow attendees to access information remotely, opening up participation to a global audience. This virtual expansion also extends to recruiting. Companies can now reach potential candidates from around the world, conduct virtual interviews, and access a broader talent pool without the constraints of physical boundaries.

2. Augmented Reality (AR) and Virtual Reality (VR): Some trade shows started experimenting with AR and VR technologies, enabling virtual product try-ons and immersive experiences. This innovation extends to recruiting by allowing companies to create immersive onboarding experiences for new hires, even if they are working remotely. It enhances the way employers showcase their culture and work environment to potential employees.

Adapting to Changing Consumer Behaviors:

1. Speed to Market: The fashion industry's fast-paced nature necessitated quicker transitions from design to market. This has implications for recruiting as well. Companies need agile and adaptable talent who can keep up with the industry's demands, making it crucial to identify and hire individuals who thrive in this dynamic environment.

2. Inclusivity and Diversity: Trade shows have adapted by featuring a wider range of designers and brands, showcasing inclusive sizing and diverse models, and addressing a broader array of consumer needs. We aim to reflect these efforts within our recruiting process. Companies should actively seek diverse talent and create an inclusive work culture that mirrors the evolving consumer demographics.

Environmental Considerations:

1. Sustainability Initiatives: In response to environmental concerns, some trade shows began implementing sustainable practices. Companies that emphasize sustainability in their recruiting efforts will attract candidates who share these values, contributing to a more environmentally responsible industry.

2. Virtual Sustainability: Online trade show components contribute to reduced travel-related emissions. In recruiting, embracing virtual interviews and remote work can align with sustainability goals, reducing the carbon footprint associated with in-person interviews and commuting.

Building Connections in New Ways:

1. Networking Platforms: Digital trade shows introduced networking platforms that facilitated virtual meetings, discussions, and collaborations. Similarly, recruiting can leverage these platforms to connect with potential candidates, conduct virtual job fairs, and build relationships with talent.

2. Social Media Integration: Many trade shows harnessed the power of social media to amplify their reach and engagement. In recruiting, social media platforms can be used to showcase company culture, share job openings, and engage with a broader audience of potential candidates.

Conclusion: A New Era of Recruiting in the Apparel Industry

The evolution of wholesale trade shows in the apparel industry reflects the industry's adaptability and innovation in response to a rapidly changing landscape. Just as these trade shows have evolved into essential hubs for networking, discovery, and collaboration, we envision a future of recruiting that embraces innovation, inclusivity, and sustainability.

By drawing inspiration from the dynamic changes in the wholesale trade show arena, at EB, we strive to reshape the recruiting landscape with a focus on connection, progression, and resonance between individuals and companies. As talent matchmakers, we make it our mission to connect our clients with candidates who share similar values, aspirations, and ultimately resonate with their brand DNA.

Related Articles:

, ,

Retail Roles with Rhone!

, ,

Retail roles with Rhone! Such great opportunities to serve as the face of the Rhone brand while inspiring, motivating, and leading the store team to customer-service greatness and success. The right person for this role will embody a passion for the brand while establishing a positive and welcoming in store experience for all.

, ,

Sustainable Fabrications and Methods of Production: Paving the Way for a Greener Fashion Industry

, ,

In an era marked by growing environmental concerns, the fashion industry has been undergoing a significant transformation. As consumers become more conscious of their choices and the impact of their actions, brands are stepping up to the challenge by adopting sustainable fabrications and production methods. At Emerging Blue, we're proud to collaborate with visionary brands that are leading the way in sustainable fashion. We’re excited to share some of the remarkable sustainable fabrications and methods of production that are shaping the industry's future.

Regenerative Cotton Denim: Aritizia Leading the Aspiration

Regenerative cotton denim is a revolutionary approach to sustainable fabric production. Brands like Aritizia are pioneering this movement by incorporating regenerative practices into their supply chains. Regenerative cotton farming focuses on enhancing soil health, biodiversity, and carbon sequestration. Their efforts serve as inspiration for the industry as a whole, showcasing the potential of regenerative agriculture in fashion.

Waterless Innovation: Levi Strauss & Co Taking the Plunge

Levi Strauss & Co, a denim giant, is making waves in sustainable denim production with their waterless techniques. Water scarcity is a global concern, and the fashion industry's water-intensive processes have long been a cause for alarm. Levi's innovative methods drastically reduce water consumption during denim production, setting an example for others to follow. Levi Strauss & Co's commitment to water conservation underscores the urgent need for water-conscious practices in the fashion world.

Embracing Natural Excellence: 7FAM's Eco-Friendly Fabrications

At Emerging Blue, we're proud to collaborate with brands that prioritize sustainable fabrications. Our client, 7 for All Mankind, is a shining example of this commitment. Hemp, Tencel™ Modal, LENZING™, and ECOVERO™ are renewable materials that significantly reduce the environmental impact of clothing production. By opting for these fabrications, 7FAM showcases their dedication to creating fashion that's both stylish and environmentally responsible.

Cultivating Sustainability: Goldie Tees and Sustainably Grown Pima Cotton

Goldie Tees, another one of our amazing clients, is a brand that values quality and sustainability. Sustainably grown pima cotton is at the heart of their mission. This premium cotton is cultivated with a focus on minimizing chemical use, conserving water, and promoting fair labor practices. Goldie Tees' dedication to sustainable cotton production exemplifies how brands can prioritize environmental and ethical considerations without compromising on comfort and style.

Breathing New Life: Recycling Yarns for a Circular Fashion Economy

Transitioning towards a circular economy is a fundamental aspect of sustainable fashion. Brands like Marine Layer with their "RESPUN" initiative and One Jeanswear Group's "Fab Scrap" are reshaping the industry by incorporating recycled yarns into their products. These innovations breathe new life into discarded textiles, reducing waste and conserving resources. Collaborative efforts like these highlight the power of recycling in creating a more sustainable and resilient fashion ecosystem.

The journey towards a more sustainable fashion industry is a collective effort that requires the commitment of brands, consumers, and industry stakeholders alike. By spotlighting visionary brands like Aritizia, Levi Strauss & Co, 7FAM, and Goldie Tees, along with initiatives like "RESPUN" and "Fab Scrap," we celebrate the progress being made in sustainable fabrications and production methods. At EB, our team is dedicated to supporting and collaborating with brands that prioritize environmental responsibility, paving the way for a greener, more conscious fashion future. With our wide network, combined expertise, and commitment to connecting talent with fashion, beauty, and home companies, we help individuals find their desired roles in the sustainable landscape. If you are looking to hire or build a successful career in the dynamic world of sustainable fashion, beauty or home, you can open a job with us here or send us your resume at info@emergingblue.com.

 

References:

 

, ,

Retail Jobs in Seattle & Nashville

, ,

Seattle & Nashville! Our client, a casual and mindfully made apparel brand, is looking for retail superstars for their new stores opening soon in both the Mall at Green Hills and Bellevue Square. Hiring at all levels. Check out the links below to learn more and to apply!

Store Manager (Nashville)

ASM (Nashville)

Sales Associates (Nashville)

Store Manager (Seattle)

ASM (Seattle)

Sales Associates (Seattle)

, ,

 Navigating the Fashion Job Market in the Digital Era

, ,

The fashion industry is undergoing a significant transformation driven by digitalization. This shift impacts how people shop and consume fashion, creating new trends and opportunities within the industry’s job market.

  • The Rise of E-Commerce and Digital Retail: The advent of e-commerce has revolutionized the fashion industry, leading to a surge in online shopping. As a result, there is a growing demand for professionals skilled in digital retail, including e-commerce managers, online merchandisers, and digital marketing specialists.

  • Social Media and Influencer Marketing: Social media platforms have become powerful tools for fashion brands to connect with their target audience. Influencer marketing has emerged as a dominant force, allowing brands to leverage the influence of popular personalities.

  • Data Analytics and Consumer Insights: With the abundance of data available, fashion companies are increasingly relying on data analytics to understand consumer behavior and drive business decisions. Roles such as data analysts, market researchers, and trend forecasters have become vital in providing valuable insights to fashion brands.

  • Sustainability and Ethical Fashion: The fashion industry is increasingly emphasizing sustainability and ethical practices. This shift has created opportunities for professionals dedicated to sustainable fashion supply chain management, responsible sourcing, and ethical brand consulting.

The digital era has brought forth exciting trends and opportunities within the fashion job market. As the industry evolves, our EB recruiters are here to guide aspiring talent through these transformations. With our extensive network, expertise, and commitment to connecting talent with fashion companies, we help individuals find their desired roles in the digital landscape and build successful career in the dynamic world of fashion.

Related articles:

, ,

Career Spotlight: Behind the Seams of the Fashion Industry  

, ,

The fashion industry is a multifaceted and dynamic realm that offers a wide range of exciting career opportunities. Behind the scenes, professionals work diligently to bring fashion to life and drive the success of brands and businesses. If you’re thinking about a career in the fashion industry, these are a few positions you may want to consider!

Fashion Design:

Fashion design is a dynamic field with immense creative potential. According to the Bureau of Labor Statistics, the employment of fashion designers is projected to grow by 3% over the next decade, resulting in new opportunities for aspiring designers.

Fashion Merchandising:

Fashion merchandising plays a pivotal role in driving sales and maximizing profitability for fashion brands. The Fashion Retail Academy reports that merchandisers are highly sought after in the industry, with strong demand for professionals who can analyze market trends, develop product strategies, and curate collections. This field offers a diverse range of career paths, from merchandise planners to retail buyers, with competitive salaries and room for growth.

Trend Forecasting:

Trend forecasting serves as a valuable tool for brands to stay ahead of the curve. The Global Trend Institute highlights that trend forecasters contribute to the industry's success by identifying emerging styles, colors, and consumer preferences. This data-driven field requires a keen eye for observation, research skills, and the ability to interpret cultural, social, and economic factors influencing fashion trends.

Fashion Marketing and Branding:

Fashion marketing and branding are integral to building brand awareness and driving consumer engagement. According to the Fashion Institute of Technology, professionals in this field play a crucial role in developing marketing strategies, managing brand image, and leveraging digital platforms to reach target audiences. With the growth of e-commerce and social media, there is a rising demand for skilled fashion marketers who can create impactful campaigns and foster brand loyalty.

Fashion Journalism and Public Relations:

Fashion journalism and public relations contribute to shaping the industry's narrative and maintaining strong brand reputation. The Fashion Careers Guide highlights that professionals in these fields can work as fashion writers, editors, publicists, or media relations specialists. With a deep understanding of the industry and excellent communication skills, fashion journalists and PR specialists play a vital role in disseminating fashion news, conducting interviews, and promoting brands to a wide audience.

The fashion industry presents many opportunities for individuals passionate about creativity, analysis, and effective communication. From the growth of employment opportunities for fashion designers to the demand for trend forecasters and marketing professionals, there is ample room for career growth and success. Our team is committed to supporting aspiring professionals in navigating these opportunities!

Supporting articles: 

, , , ,

Now Hiring: Director of eCommerce

, , , ,

Our client, a founder-led lifestyle brand, is looking for an experienced Director of eCommerce to bring their DTC business to the next level. Great opportunity to join the executive team of this rapidly growing brand in Charleston, SC. Click here to learn more and to apply.