Staffing, Recruitment, & HR Blog
We’re hiring! Our client is a sustainable, casual apparel brand that is growing their retail team across the US! Check out these new opportunities in Mall of America and on M Street in DC.
Minneapolis - Store Manager & Sales Associate
Georgetown - Sales Associate
The fashion industry is undergoing a major transformation, and the direct-to-consumer (DTC) model is at the forefront of this change. The State of Fashion 2023 report highlights that DTC channels are becoming increasingly important for fashion brands, as they offer greater control over the customer experience and enable better data capture and analysis.
One key trend is the rise of social commerce, which involves selling products directly through social media platforms. This allows brands to reach consumers where they are spending their time online and offers a more seamless shopping experience. Influencers and user-generated content are also becoming more important in driving DTC sales. Another important trend is the shift towards sustainability and ethical production, with consumers increasingly seeking out brands that align with their values. DTC brands are well-positioned to capitalize on this trend, as they can communicate their values and mission directly to consumers through their marketing and messaging.
However, DTC brands also face challenges, such as the high costs of customer acquisition and the need to constantly innovate and stay ahead of the competition. To succeed in the DTC space, brands must be agile, data-driven, and willing to experiment and iterate.
Overall, the State of Fashion 2023 report suggests that DTC channels will continue to grow in importance for fashion brands over the next few years. By leveraging social commerce, focusing on sustainability and ethics, and embracing innovation, brands can succeed in this rapidly-evolving landscape.
The fashion industry is rapidly evolving, and it's more important than ever for brands to have access to top talent with the skills and expertise needed to succeed in the DTC and e-commerce space. That's where Emerging Blue comes in.
As a leading recruiting and staffing agency focused exclusively on the fashion industry, we have the industry knowledge, experience, and network needed to help brands find and hire the best talent for their DTC and e-commerce channels. From marketing professionals with expertise in social commerce to designers with a passion for sustainability and ethics, we can help you build the team you need to succeed.
Our team of industry experts has a deep understanding of the fashion space and can help you navigate the complexities of recruiting and hiring top talent. With our global network of candidates and clients, we can connect you with the right people to drive your business forward.
So if you're looking to build a winning team for your DTC or e-commerce channel, contact Emerging Blue today. We're here to help you find the right talent to succeed in this rapidly-evolving landscape. Visit our blog to learn more about industry trends and insights.
References
https://workcompass.com/identifying-top-talent/
Great opportunity for an experienced tailor to oversee the tailoring department of this men’s specialty retailer in the historic city of Charleston, SC. Learn more here.
Exciting opportunity to support the growth of our client’s wholesale business across their portfolio of menswear brands. Check it out!
We’re hiring for an online jewelry company in New York! Know someone who may be interested? $16/hour rate.
The conversation about the production of real leather vs. vegan leather has existed for years. Check out Lisa Risseto’s unique perspective on this topic in her latest article, “Not Another Article About Sustainability.”
Opportunity of a lifetime to work with one of the biggest names in denim! Know a PR expert that may be a fit? Salary: $85-100K. Link to apply.
What a start to the year it has been. Congratulations to this incredible group for starting new full-time, part-time, & temp roles this year. Jordan Reynolds, Sydney Aguirre, Cynthia Molina, Diana Fagan, Myung Lee, Miji Lee, Elizabeth Lithiluxa, Narvina Franklin, Nicholas Hacker, Kara R., Rachael Peters, Anthony McFarlane, Jordan Baker, Monique Hung, Sam Nguyen, Jasmine Mendez, Sara Dunne, Courtney Keller, Oussa Bun, Amanda Chacon, Michael Francis, Spanky Aguirre, Heather D., Karol Goodwin, Dicie Carlson, & Sierra Dennis.
Thank you and congratulations to our amazing clients! The Great. / Emily + Meritt, 7 For All Mankind, Rhone, UpWest, GOLDIE LEWINTER, + others.
#hired #EB360 #talent #candidates #careers #loveourjob #talentmatchmakers #recruiting #fashion #home #beauty
Among all the social media platforms and channels, there is only one that has taken over like no other: TikTok. With over 1 billion users in over 150 different countries, TikTok has quickly taken center stage and is changing the ways of digital marketing as we know them.
TikTok has established itself not just as a social channel, but as a destination for all things beauty and fashion. The app has sparked and circulated some of the most popular trends in clothing styles, skincare routines, makeup hacks, and more.
Many brands are recognizing the app’s influence on consumer purchasing and have begun incorporating TikTok as a key tool in their digital marketing strategies.
Given the platform’s algorithm, TikTok provides marketers an avenue for reach and engagement. Even without an established following or presence, as long as there is appealing content, audience engagement is bound to follow. This makes TikTok a social media platform with some of the highest engagement rates.
Brands are finding that there are two major ingredients to a successful TikTok campaign: Authenticity + Consistency
“What defines success on TikTok is the requirement for authenticity.”
Instead of direct sponsorships, collaborations with influencers, the utilization of popular hashtags, and showcasing products being used in real time with live commentary, increases authenticity value and leads to higher engagement rates.
…In addition to being authentic, “the biggest thing is just remaining consistent.”
Creating consistent content that aligns with your brand’s values and holds true to brand DNA across platforms will ensure sustained marketing success.
As brands continue to evolve their digital marketing strategies, they’ll have to add TikTok to their list of platforms. Through authentic and consistent content, brand deals with influencers, and participation in recent trends, brands can easily fast track to increased awareness, engagement, and creating a larger, loyal customer base.
In a job seekers’ market, TikTok can also be used as a recruiting platform. Many brands have shifted their use of TikTok to recruit summer interns or digital marketing related positions. By advertising these jobs through catchy reels with a link to the job application, brands have been able to take advantage of TikTok’s evolution as a creative alternative to the traditional job board or application/hiring process. “TikTok has already recognized its potential as the next big jobs platform, launching a #TikTokResumes pilot program” in 2021.
Another trend to note is that candidates have been using TikTok as a way to showcase their creative work. For positions in the creative or artistic fields, TikTok can be an extension to potential candidate’s portfolio, providing brands with a clearer understanding of a person’s real time work.
Whether you’re a brand marketing a product, a hiring manager seeking talent, or a candidate showcasing your portfolio, TikTok demonstrates its ability as a tool to be used by nearly anyone and everyone in the workplace.
Articles referenced:
https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok
https://www.businessoffashion.com/podcasts/technology/the-secrets-to-sustained-success-on-tiktok/
Looking for a Raw Materials Planner to join one of the fastest growing activewear brands out there! This is an opportunity you don’t want to miss. Salary: $75-90K in Carlsbad, CA.
When hiring for talent, one of the top criteria that recruiters often look for is whether a candidate is an industry match. Though having proper industry experience can be one of the keys to success when starting a new role, some say that it may be time to start looking beyond traditional resume requirements.
In a time of economic turbulence but growing demands for top talent, recruiters are facing the challenge of a narrowing talent pool due to the limitations of background industry.
An alternative recruiting method that many brands and retailers have been adopting to expand and diversify the talent pool: welcoming industry newcomers.
According to an article from Business of Fashion, “a resume heavy on experience outside the fashion world is increasingly seen as a plus”. Given the increasing changes in e-commerce, sustainability, and global expansion of supply chains, many people outside of the fashion industry are proving to have transferrable skills that fashion brands are looking for. These sweeping changes have provided candidates with ample opportunities to grow in soft skills like adaptability or agility as well as other capabilities in analytics, marketing, or technology.
“With economic downturn potentially on the horizon, the payoff from diversifying fashion’s workforce and bringing new perspectives… could become greater in the next few months.”
More than having that perfect industry match, brands are recognizing the need to bring in candidates who can share in a company’s core values, passions, and understanding of their specific brand DNA.
Related articles:
https://au.hudson.com/insights/hiring/hiring-candidates-outside-your-industry/
We’re on the lookout for an LA-based creative who is looking for their next opportunity! Amazing opportunity to join The GREAT as an Associate Designer. Salary: $60-75K.
Do you want to shine and feel your best every day? And make others feel the same way? Then check out these exciting opportunities with Goldie Tees, a super-cool, sustainably made, confidence-boosting women’s apparel brand offering some of the best closet staples in the industry. These are exciting opportunities to be a part of a team that proves every day that luxury and sustainability can, and DO, coexist.
Exciting news! Our client, a women’s fashion brand based in NY, is hiring an eCommerce Product Manager and is now accepting remote candidates! If you’re eComm wiz with 5+ years of product management experience and are in the NY, D.C., GA, CT, IL, FL, MA, TX, CO, NV, or CA, we encourage you to apply! Salary: $110-140K
Exciting opportunity with a rapidly growing a women’s contemporary denim and apparel brand in California! Don’t miss your chance to work with this amazing team! Salary: $120-130K.
Our client, a gen Z fashion brand, is looking for an Art Director with strong graphic design skills to join their team in LA. Salary: $70-80K
