Exciting opportunity with a rapidly growing a women’s contemporary denim and apparel brand in California! Don’t miss your chance to work with this amazing team! Salary: $120-130K.
The Digital Shift: Catering to Online Consumers
It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:
The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.
Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.
Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product.
Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.
A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.
A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.
Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.
If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com
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Now Hiring: eCommerce Product Manager
We’re excited to kickoff the search for an eCommerce Product Manager with our newest client in womenswear. This is a great opportunity to help grow and develop the eCommerce platform of a very popular, woman-owned apparel brand best known for their feminine, yet sophisticated style and vibrant colors and prints.
Salary range: $100-130k.
We're Hiring in San Francisco
Want to work with a brand that makes everyday feel like the weekend? Our Bay-area based client does just that. Check out our job opportunities with this super cool team:
Now Hiring: Head of Growth
Our super cool client, a luxury streetwear brand based in NYC, is adding a Head of Growth to their team. We’re looking for someone who will fuel the growth of this brand with their digital marketing experience and shared passion for streetwear fashion.
New Opportunities in Digital & eCommerce
We’re always hiring for jobs in digital & eCommerce. If any of the jobs listed below interest you, feel free to apply directly. If you know someone who may be a good fit for one of our roles, you can connect with our team through our Referral Bonus Program or at info@emergingblue.com.
Under The Influence: A New Era of Digital Marketing
With ever changing marketing trends, apparel brands are always adopting new strategies to remain relevant and competitive in the industry. For direct to consumer and eCommerce brands, the majority of marketing is conducted online through various digital platforms. The societal power of social media has created an entirely new space for digital marketing known as influencer marketing.
Influencer marketing is when brands partner with nano or micro-celebrities with large social media followings to promote their products on their personal platforms. This new marketing strategy has been adopted by many brands, especially in the fashion and beauty industries, due to its proven effectiveness and affordability.
Influencer marketing is a great strategy for brands with target consumers of Gen X and millennial age. With a consumer base nearly engulfed in social media, brands are able to meet their target customers right where they are, on the platforms that they use daily. In addition to the ease in reach, influencers tend to have more personal and meaningful engagements with their audiences compared to bigger name celebrity counterparts. When influencers promote a product to their niche community of followers, their audience tends to trust their opinion as if it were coming from a friend, and thus are more likely to purchase said product. According to Shopify, “61% of consumers trust influencers’ recommendations–more than 38% who trust branded social media content.”
Another attractive feature of brand deals is their affordability in comparison to the cost of traditional platforms and resources used for advertising. In the long run, partnering with influencers has proved to be more cost effective in comparison to other paid media tools. The influencer marketing industry is booming at a worth of $13.8 billion and doesn’t appear to be slowing down anytime soon.
Click the links below to learn more about influencer marketing.
Your Dream Digital Job
Behind the 'Screens' Look at Online Shopping
While online shopping, options are endless. As long as you have a phone, laptop, or desktop at your disposal, you can shop conveniently from almost anywhere. eCommerce has completely reshaped the retail sector as we once knew it.
Whether it’s the introduction of advanced product features, faster shipping options, or better customer service, improvements are constantly being made to enhance the online shopping experience. We’re seeing changes every day in this new form of retail, and behind each new feature is a team of people who bring it to life.
eCommerce isn’t going anywhere anytime soon. If you’re looking for your next career move, you may want to consider one of the thousands of job opportunities in this rapidly expanding industry.
Now Hiring: Graphic / Packaging Designer
Calling creatives in LA! This is a great opportunity to collaborate with other designers for this unique brand. Hybrid capacity with two days a week in their awesome Downtown LA Studio in the Art’s District.
Triple Job Alert!
#TripleJobAlert! A growing brand for womenswear and denim is building both their design and digital teams in Vernon, CA! We’re #hiring a Senior Technical Designer, an eCommerce Manager and a Graphic Designer. Learn more about these opportunities below:
Job Ops in Digital & eCommerce
You know by now that the Great Race for eCommerce Talent is on. We’re helping our clients cross the finish line by finding them the best talent in digital & eCommerce. Check out our job opportunities below:
Senior Director Technical Solutions Architect/Engineer
Senior Product Manager - Digital & eCommerce
It Pays To Have Friends
We believe that good people know good people. Learn more about how you can refer a friend and get paid.
The Great Race for eCommerce Talent
Over the past several years, convenience has increasingly become a priority for consumers during their shopping experience. According to the National Retail Federation, “83% of consumers say convenience is more important now compared with 5 years ago.” As a strategy to remain competitive and to keep up with the evolving meaning of convenience, companies are racing to find the best talent to build their eCommerce businesses.
This growing demand for convenience can be partially attributed to the pandemic that began in 2019. With the global shift towards online shopping, brands have faced the challenge of developing robust eCommerce platforms that allot for the most seamless, innovative shopping experiences for their consumers. The desire for a strong online presence has increased competition to find the finest talent in the eCommerce and digital space.
With the number of eCommerce businesses growing exponentially, consumers are flooded with options to choose from, leaving brands’ customer loyalty in jeopardy. To attract and retain consumers, brands are constantly seeking dynamic eCommerce talent to manage their digital tools and develop innovative strategies to enhance their overall online presence.
Successful eCommerce teams are blended in experience and skill. There are individuals who specialize or oversee certain areas like digital advertising, performance & growth marketing, customer acquisition, loyalty & retention, graphic & UX design, social media, etc. These eCommerce teams are equipped to conduct implementation and foresee functionality of existing and new digital products. Some of these include virtual try-ons, better product pages, curbside pick-up, faster check-out, and more.
Jenna Elliott, our client and co-founder of notable direct-to-consumer brand, Free Fly Apparel, commented on today’s competitive eCommerce environment, saying,
“ The eCommerce landscape has changed dramatically over the past 2-3 years. Building a team of capable and dynamic eCommerce marketers has been a key to our success as we navigate this ever-changing landscape. In recent years, we’ve been laser-focused on hiring eCommerce marketers who are trained to make data-driven decisions, understand the nuances of performance marketing, and can nimbly shift to optimize marketing mix.”
The great race for eComm talent has begun and businesses are actively seeking new candidates to build, implement, and manage the latest innovations in the ever changing digital world. NRF Vice President for Research Development and Industry Analysis Mark Mathews said, “As the industry evolves, retailers will look to identify additional ways to save consumers time and effort.” These businesses will continuously strive to find the talent that sees the value in convenience and can use it as a strategy for substantial growth and success.
If you’re looking for the right digital talent to share your vision for growth, connect with our team at info@emergingblue.com.
Now Hiring: IT Associate
Calling all IT experts in Dallas! We’re hiring an IT Associate to support the IT team at Mizzen+Main. This is a great opportunity to work with one of the fastest growing, most innovative brands in performance apparel.
Click here to learn more.
Diving Into Digital
Amidst the great resignations of the past year, there remains a competitive search for strong digital talent as companies expand their digital, eCommerce, and direct-to-consumer businesses. If your fashion, home, or beauty brand is looking to grow your digital presence, our brand-focused team of recruiters will tap into our diverse pool of experienced digital talent to find you the perfect fit for the job.
Learn more about our digital staffing services here.
On the flip side, if you are ready to take the next step in your digital career, we’re hiring for plenty of jobs in the digital field. Check them out!
Senior Director Technical Solutions Architect/Engineer
Senior Product Manager, Digital and eCommerce
Manager, Email & SMS Marketing
Nicole Rossetti, Digital Recruiting Director for Emerging Blue
Nicole Rossetti is our Recruiting Account Director for Digital. She is well-experienced in recruiting for eCommerce, Digital (Growth & Performance) Marketing, CRM, and Social Media positions.
If you’re interested in working with Nicole, you can reach her at nicole@emergingblue.com.
Now Hiring: Ecommerce Manager
Calling all eCommerce experts! We’re hiring an eCommerce Manager for a growing womenswear brand based in Vernon, CA.
Interested? Click here to apply or send your resume to Pooja Sachan at pooja@emergingblue.com!