Over the past several years, convenience has increasingly become a priority for consumers during their shopping experience. According to the National Retail Federation, “83% of consumers say convenience is more important now compared with 5 years ago.” As a strategy to remain competitive and to keep up with the evolving meaning of convenience, companies are racing to find the best talent to build their eCommerce businesses.
This growing demand for convenience can be partially attributed to the pandemic that began in 2019. With the global shift towards online shopping, brands have faced the challenge of developing robust eCommerce platforms that allot for the most seamless, innovative shopping experiences for their consumers. The desire for a strong online presence has increased competition to find the finest talent in the eCommerce and digital space.
With the number of eCommerce businesses growing exponentially, consumers are flooded with options to choose from, leaving brands’ customer loyalty in jeopardy. To attract and retain consumers, brands are constantly seeking dynamic eCommerce talent to manage their digital tools and develop innovative strategies to enhance their overall online presence.
Successful eCommerce teams are blended in experience and skill. There are individuals who specialize or oversee certain areas like digital advertising, performance & growth marketing, customer acquisition, loyalty & retention, graphic & UX design, social media, etc. These eCommerce teams are equipped to conduct implementation and foresee functionality of existing and new digital products. Some of these include virtual try-ons, better product pages, curbside pick-up, faster check-out, and more.
Jenna Elliott, our client and co-founder of notable direct-to-consumer brand, Free Fly Apparel, commented on today’s competitive eCommerce environment, saying,
“ The eCommerce landscape has changed dramatically over the past 2-3 years. Building a team of capable and dynamic eCommerce marketers has been a key to our success as we navigate this ever-changing landscape. In recent years, we’ve been laser-focused on hiring eCommerce marketers who are trained to make data-driven decisions, understand the nuances of performance marketing, and can nimbly shift to optimize marketing mix.”
The great race for eComm talent has begun and businesses are actively seeking new candidates to build, implement, and manage the latest innovations in the ever changing digital world. NRF Vice President for Research Development and Industry Analysis Mark Mathews said, “As the industry evolves, retailers will look to identify additional ways to save consumers time and effort.” These businesses will continuously strive to find the talent that sees the value in convenience and can use it as a strategy for substantial growth and success.
If you’re looking for the right digital talent to share your vision for growth, connect with our team at info@emergingblue.com.