Staffing, Recruitment, & HR Blog
Our client, a founder-led lifestyle brand, is looking for an experienced Director of eCommerce to bring their DTC business to the next level. Great opportunity to join the executive team of this rapidly growing brand in Charleston, SC. Click here to learn more and to apply.
We’re on the hunt for a creative and strategic marketing leader to fill the role of Director of eCommerce for a contemporary women’s denim brand based in LA. Salary $150-170K + Bonus.
The fashion industry is undergoing a major transformation, and the direct-to-consumer (DTC) model is at the forefront of this change. The State of Fashion 2023 report highlights that DTC channels are becoming increasingly important for fashion brands, as they offer greater control over the customer experience and enable better data capture and analysis.
One key trend is the rise of social commerce, which involves selling products directly through social media platforms. This allows brands to reach consumers where they are spending their time online and offers a more seamless shopping experience. Influencers and user-generated content are also becoming more important in driving DTC sales. Another important trend is the shift towards sustainability and ethical production, with consumers increasingly seeking out brands that align with their values. DTC brands are well-positioned to capitalize on this trend, as they can communicate their values and mission directly to consumers through their marketing and messaging.
However, DTC brands also face challenges, such as the high costs of customer acquisition and the need to constantly innovate and stay ahead of the competition. To succeed in the DTC space, brands must be agile, data-driven, and willing to experiment and iterate.
Overall, the State of Fashion 2023 report suggests that DTC channels will continue to grow in importance for fashion brands over the next few years. By leveraging social commerce, focusing on sustainability and ethics, and embracing innovation, brands can succeed in this rapidly-evolving landscape.
The fashion industry is rapidly evolving, and it's more important than ever for brands to have access to top talent with the skills and expertise needed to succeed in the DTC and e-commerce space. That's where Emerging Blue comes in.
As a leading recruiting and staffing agency focused exclusively on the fashion industry, we have the industry knowledge, experience, and network needed to help brands find and hire the best talent for their DTC and e-commerce channels. From marketing professionals with expertise in social commerce to designers with a passion for sustainability and ethics, we can help you build the team you need to succeed.
Our team of industry experts has a deep understanding of the fashion space and can help you navigate the complexities of recruiting and hiring top talent. With our global network of candidates and clients, we can connect you with the right people to drive your business forward.
So if you're looking to build a winning team for your DTC or e-commerce channel, contact Emerging Blue today. We're here to help you find the right talent to succeed in this rapidly-evolving landscape. Visit our blog to learn more about industry trends and insights.
References
https://workcompass.com/identifying-top-talent/
Direct-to-consumer (DTC) fashion brands are becoming increasingly popular, thanks to their ability to sell directly to consumers without the need for intermediaries like retailers. With the rise of DTC fashion brands, the recruitment process has also evolved. In this article, we will discuss some tips for recruiting for direct-to-consumer fashion brands.
1. Understand the Brand
One of the most important aspects of recruiting for a DTC fashion brand is to understand the brand's values and mission. DTC fashion brands are known for their unique brand identity, and it's crucial to know what sets them apart from their competitors. Understanding the brand's values, mission, and culture will help you identify candidates who share the same values and are a good fit for the company.
2. Look for Diverse Candidates
Diversity is an essential element of any company, and it's especially crucial for DTC fashion brands. These brands aim to appeal to a wide range of customers, and it's essential to have a diverse team that can understand and cater to the needs of different customers. When recruiting for a DTC fashion brand, look for candidates from diverse backgrounds and with diverse skill sets. This will help the brand appeal to a broader customer base.
3. Focus on Customer Service Skills
DTC fashion brands often rely on excellent customer service to retain customers and build brand loyalty. Therefore, it's essential to look for candidates with strong customer service skills. Candidates who can communicate effectively, have empathy and problem-solving skills, and can handle customer complaints are ideal for DTC fashion brands.
4. Emphasize the Importance of Data and Analytics
DTC fashion brands rely heavily on data and analytics to make informed business decisions. When recruiting for a DTC fashion brand, look for candidates with experience in data analysis and have a good understanding of customer behavior. Candidates who can use data to improve the customer experience and optimize the brand's marketing strategy are highly sought after by DTC fashion brands.
5. Consider Soft Skills
In addition to technical skills, it's essential to look for candidates with soft skills. Soft skills like teamwork, adaptability, and creativity are essential for a successful DTC fashion brand. Look for candidates who can work collaboratively, think outside the box, and adapt quickly to new and challenging situations.
In conclusion, recruiting for a DTC fashion brand requires a unique set of skills and qualities. Understanding the brand's values, looking for diverse candidates, focusing on customer service skills, emphasizing data and analytics, and considering soft skills are all crucial elements of successful recruitment for a DTC fashion brand. By following these tips, you can build a strong team that can help your DTC fashion brand grow and thrive.
Exciting news! Our client, a women’s fashion brand based in NY, is hiring an eCommerce Product Manager and is now accepting remote candidates! If you’re eComm wiz with 5+ years of product management experience and are in the NY, D.C., GA, CT, IL, FL, MA, TX, CO, NV, or CA, we encourage you to apply! Salary: $110-140K
Exciting opportunity with a rapidly growing a women’s contemporary denim and apparel brand in California! Don’t miss your chance to work with this amazing team! Salary: $120-130K.
We’re #hiring a Manager of eCommerce & Digital Marketing Analytics for a luxury beauty brand in San Francisco. In this role you will be responsible for building out the foundation of the brand’s eCommerce & digital marketing framework. Apply today.
It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:
The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.
Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.
Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product.
Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.
A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.
A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.
Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.
If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com
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We’re excited to kickoff the search for an eCommerce Product Manager with our newest client in womenswear. This is a great opportunity to help grow and develop the eCommerce platform of a very popular, woman-owned apparel brand best known for their feminine, yet sophisticated style and vibrant colors and prints.
Salary range: $100-130k.
Want to work with a brand that makes everyday feel like the weekend? Our Bay-area based client does just that. Check out our job opportunities with this super cool team:
Our super cool client, a luxury streetwear brand based in NYC, is adding a Head of Growth to their team. We’re looking for someone who will fuel the growth of this brand with their digital marketing experience and shared passion for streetwear fashion.
We’re always hiring for jobs in digital & eCommerce. If any of the jobs listed below interest you, feel free to apply directly. If you know someone who may be a good fit for one of our roles, you can connect with our team through our Referral Bonus Program or at info@emergingblue.com.
With ever changing marketing trends, apparel brands are always adopting new strategies to remain relevant and competitive in the industry. For direct to consumer and eCommerce brands, the majority of marketing is conducted online through various digital platforms. The societal power of social media has created an entirely new space for digital marketing known as influencer marketing.
Influencer marketing is when brands partner with nano or micro-celebrities with large social media followings to promote their products on their personal platforms. This new marketing strategy has been adopted by many brands, especially in the fashion and beauty industries, due to its proven effectiveness and affordability.
Influencer marketing is a great strategy for brands with target consumers of Gen X and millennial age. With a consumer base nearly engulfed in social media, brands are able to meet their target customers right where they are, on the platforms that they use daily. In addition to the ease in reach, influencers tend to have more personal and meaningful engagements with their audiences compared to bigger name celebrity counterparts. When influencers promote a product to their niche community of followers, their audience tends to trust their opinion as if it were coming from a friend, and thus are more likely to purchase said product. According to Shopify, “61% of consumers trust influencers’ recommendations–more than 38% who trust branded social media content.”
Another attractive feature of brand deals is their affordability in comparison to the cost of traditional platforms and resources used for advertising. In the long run, partnering with influencers has proved to be more cost effective in comparison to other paid media tools. The influencer marketing industry is booming at a worth of $13.8 billion and doesn’t appear to be slowing down anytime soon.
Click the links below to learn more about influencer marketing.
Our super cool denim client is looking for a Digital Product Manager to join their team in LA. This is a great opportunity to work with a boutique brand that' is rapidly expanding their eCommerce business.
While online shopping, options are endless. As long as you have a phone, laptop, or desktop at your disposal, you can shop conveniently from almost anywhere. eCommerce has completely reshaped the retail sector as we once knew it.
Whether it’s the introduction of advanced product features, faster shipping options, or better customer service, improvements are constantly being made to enhance the online shopping experience. We’re seeing changes every day in this new form of retail, and behind each new feature is a team of people who bring it to life.
eCommerce isn’t going anywhere anytime soon. If you’re looking for your next career move, you may want to consider one of the thousands of job opportunities in this rapidly expanding industry.
