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5 Recruiting Tips for your Direct-to-Consumer Fashion Brand

Direct-to-consumer (DTC) fashion brands are becoming increasingly popular, thanks to their ability to sell directly to consumers without the need for intermediaries like retailers. With the rise of DTC fashion brands, the recruitment process has also evolved. In this article, we will discuss some tips for recruiting for direct-to-consumer fashion brands.

1. Understand the Brand

One of the most important aspects of recruiting for a DTC fashion brand is to understand the brand's values and mission. DTC fashion brands are known for their unique brand identity, and it's crucial to know what sets them apart from their competitors. Understanding the brand's values, mission, and culture will help you identify candidates who share the same values and are a good fit for the company.

2. Look for Diverse Candidates

Diversity is an essential element of any company, and it's especially crucial for DTC fashion brands. These brands aim to appeal to a wide range of customers, and it's essential to have a diverse team that can understand and cater to the needs of different customers. When recruiting for a DTC fashion brand, look for candidates from diverse backgrounds and with diverse skill sets. This will help the brand appeal to a broader customer base.

3. Focus on Customer Service Skills

DTC fashion brands often rely on excellent customer service to retain customers and build brand loyalty. Therefore, it's essential to look for candidates with strong customer service skills. Candidates who can communicate effectively, have empathy and problem-solving skills, and can handle customer complaints are ideal for DTC fashion brands.

4. Emphasize the Importance of Data and Analytics

DTC fashion brands rely heavily on data and analytics to make informed business decisions. When recruiting for a DTC fashion brand, look for candidates with experience in data analysis and have a good understanding of customer behavior. Candidates who can use data to improve the customer experience and optimize the brand's marketing strategy are highly sought after by DTC fashion brands.

5. Consider Soft Skills

In addition to technical skills, it's essential to look for candidates with soft skills. Soft skills like teamwork, adaptability, and creativity are essential for a successful DTC fashion brand. Look for candidates who can work collaboratively, think outside the box, and adapt quickly to new and challenging situations.

In conclusion, recruiting for a DTC fashion brand requires a unique set of skills and qualities. Understanding the brand's values, looking for diverse candidates, focusing on customer service skills, emphasizing data and analytics, and considering soft skills are all crucial elements of successful recruitment for a DTC fashion brand. By following these tips, you can build a strong team that can help your DTC fashion brand grow and thrive.

TikTok Takeover: Today's Hottest Marketing & Hiring Tool

Emerging Blue TikTok Takeover Blog

Among all the social media platforms and channels, there is only one that has taken over like no other: TikTok. With over 1 billion users in over 150 different countries, TikTok has quickly taken center stage and is changing the ways of digital marketing as we know them.

TikTok has established itself not just as a social channel, but as a destination for all things beauty and fashion. The app has sparked and circulated some of the most popular trends in clothing styles, skincare routines, makeup hacks, and more.

Many brands are recognizing the app’s influence on consumer purchasing and have begun incorporating TikTok as a key tool in their digital marketing strategies.

Brands can build off of trends by understanding the wider tendencies they reveal, and tap into specific trends by using them to tell stories about existing products.”

Given the platform’s algorithm, TikTok provides marketers an avenue for reach and engagement. Even without an established following or presence, as long as there is appealing content, audience engagement is bound to follow. This makes TikTok a social media platform with some of the highest engagement rates.

Brands are finding that there are two major ingredients to a successful TikTok campaign: Authenticity + Consistency

As brands continue to evolve their digital marketing strategies, they’ll have to add TikTok to their list of platforms. Through authentic and consistent content, brand deals with influencers, and participation in recent trends, brands can easily fast track to increased awareness, engagement, and creating a larger, loyal customer base.

In a job seekers’ market, TikTok can also be used as a recruiting platform. Many brands have shifted their use of TikTok to recruit summer interns or digital marketing related positions. By advertising these jobs through catchy reels with a link to the job application, brands have been able to take advantage of TikTok’s evolution as a creative alternative to the traditional job board or application/hiring process. “TikTok has already recognized its potential as the next big jobs platform, launching a #TikTokResumes pilot program” in 2021.

 Another trend to note is that candidates have been using TikTok as a way to showcase their creative work. For positions in the creative or artistic fields, TikTok can be an extension to potential candidate’s portfolio, providing brands with a clearer understanding of a person’s real time work.

Whether you’re a brand marketing a product, a hiring manager seeking talent, or a candidate showcasing your portfolio, TikTok demonstrates its ability as a tool to be used by nearly anyone and everyone in the workplace.

Articles referenced:

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Emerging Blue Jobs

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Welcome to the Industry: Looking Beyond the Traditional Resume

When hiring for talent, one of the top criteria that recruiters often look for is whether a candidate is an industry match. Though having proper industry experience can be one of the keys to success when starting a new role, some say that it may be time to start looking beyond traditional resume requirements.

In a time of economic turbulence but growing demands for top talent, recruiters are facing the challenge of a narrowing talent pool due to the limitations of background industry.

An alternative recruiting method that many brands and retailers have been adopting to expand and diversify the talent pool: welcoming industry newcomers.

According to an article from Business of Fashion, “a resume heavy on experience outside the fashion world is increasingly seen as a plus”.  Given the increasing changes in e-commerce, sustainability, and global expansion of supply chains, many people outside of the fashion industry are proving to have transferrable skills that fashion brands are looking for. These sweeping changes have provided candidates with ample opportunities to grow in soft skills like adaptability or agility as well as other capabilities in analytics, marketing, or technology.

“With economic downturn potentially on the horizon, the payoff from diversifying fashion’s workforce and bringing new perspectives… could become greater in the next few months.”

More than having that perfect industry match, brands are recognizing the need to bring in candidates who can share in a company’s core values, passions, and understanding of their specific brand DNA.

Related articles:

https://www.businessoffashion.com/articles/workplace-talent/why-fashion-should-recruit-from-outside-the-industry/

https://au.hudson.com/insights/hiring/hiring-candidates-outside-your-industry/

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