The Great Race for eCommerce Talent

Digital - Emerging Blue - Blog - eCommerce Talent

Over the past several years, convenience has increasingly become a priority for consumers during their shopping experience. According to the National Retail Federation, “83%  of consumers say convenience is more important now compared with 5 years ago.” As a strategy to remain competitive and to keep up with the evolving meaning of convenience, companies are racing to find the best talent to build their eCommerce businesses.

This growing demand for convenience can be partially attributed to the pandemic that began in 2019. With the global shift towards online shopping, brands have faced the challenge of developing robust eCommerce platforms that allot for the most seamless, innovative shopping experiences for their consumers. The desire for a strong online presence has increased competition to find the finest talent in the eCommerce and digital space.

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With the number of eCommerce businesses growing exponentially, consumers are flooded with options to choose from, leaving brands’ customer loyalty in jeopardy. To attract and retain consumers, brands are constantly seeking dynamic eCommerce talent to manage their digital tools and develop innovative strategies to enhance their overall online presence.

Successful eCommerce teams are blended in experience and skill. There are individuals who specialize or oversee certain areas like digital advertising, performance & growth marketing, customer acquisition, loyalty & retention, graphic & UX design, social media, etc. These eCommerce teams are equipped to conduct implementation and foresee functionality of existing and new digital products. Some of these include virtual try-ons, better product pages, curbside pick-up, faster check-out, and more.

Jenna Elliott, our client and co-founder of notable direct-to-consumer brand, Free Fly Apparel, commented on today’s competitive eCommerce environment, saying,

“ The eCommerce landscape has changed dramatically over the past 2-3 years. Building a team of capable and dynamic eCommerce marketers has been a key to our success as we navigate this ever-changing landscape.  In recent years, we’ve been laser-focused on hiring eCommerce marketers who are trained to make data-driven decisions, understand the nuances of performance marketing, and can nimbly shift to optimize marketing mix.”
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The great race for eComm talent has begun and businesses are actively seeking new candidates to build, implement, and manage the latest innovations in the ever changing digital world. NRF Vice President for Research Development and Industry Analysis Mark Mathews said, “As the industry evolves, retailers will look to identify additional ways to save consumers time and effort.” These businesses will continuously strive to find the talent that sees the value in convenience and can use it as a strategy for substantial growth and success.

If you’re looking for the right digital talent to share your vision for growth, connect with our team at info@emergingblue.com.

From Start to Start Date

Emerging Blue EB360 Recruiting Staffing

EB 360 is a one-of-a-kind, full cycle recruiting solution that provides support during the entirety of the hiring process. We are continuously evolving this program to cater to our clients’ current needs and those as we grow together in partnership. A flexible and adaptable service, EB 360 can be customized for any brand looking to grow their team. Originally named our ‘On-Site’ service, EB 360 will partner as your very own full-time, in-house recruiting team, at a competitive cost.

The bonds we share with our EB 360 clients are special. Being so integrated with their teams, we build very strong relationships that teach us about their internal dynamic, company culture, and their mission. To provide the full 360 service, our team manages the entirety of the recruiting process. We will leverage all of our systems, tools, and resources to find the best talent for the job. For our special EB 360 clients, we will:

  1. Write & edit job descriptions, so you don’t have to.

  2. Post your jobs on a wide range of job boards and social platforms including, but not limited to, our Jobs Page, LinkedIn, Facebook, Instagram, Twitter, Handshake, Creatively, and more.

  3. Create & promote content about your brand on our Blog.

  4. Manage your internal applicants.

  5. Conduct multiple screenings & submit only the best candidates for the job.

The hiring process can be lengthy and challenging. EB 360 is designed to take the weight and pressure of talent acquisition off our clients’ shoulders. From the start of the search to the start date of the dream employee, our EB 360 clients have our full support.

If you are growing your team and need staffing support, we would love to work with you. You can reach out to our VP and leader of EB 360, Christina Jones, to learn more about our EB 360 service and how it could benefit your business. Connect with us at info@emergingblue.com.

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Wear Your Dream Job

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Emerging Blue Recruiting Fashion Hiring Jobs

We want you to have a job that you love. If you’re ready to put on your next career “outfit,” we can help.

We’re always hiring fashion & apparel designers, developers, merchandisers, and more!

Director of Merchandising - Boys and Newborn

Senior Merchandiser

Jewelry Merchandising Manager

Men’s Merchandise Planner

Senior Technical Designer - Womenswear

Print and Pattern Designer

Footwear and Apparel Developer

Assistant Designer

It Pays To Have Friends

We believe that good people know good people. Learn more about how you can refer a friend and get paid.

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The Rise of Brand Collaborations

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Emerging Blue Recruiting Staffing Hiring Jobs Collaborations Blog

With Yeezy Gap Engineered by Balenciaga, Adidas for Prada Re-Nylon, and hundreds more, you’ve probably noticed that there are more fashion brand collaborations right now than ever before. Collabs have become so explosive because of their ability to inspire new collections outside of brands’ typical styles, therefore introducing them to new audiences.

For some companies, there are full teams designated solely to creating and developing collaborations. Bay Area giant, Levi Strauss and Co., has an entire design and merchandising team dedicated to collaborations, producing approximately 24 collab collections per year! You can check out all of their collaborations here.

In addition to expanding brands’ reach, collaborations create new energy within brands. Using celebrities and influencers is a common strategy that helps these collabs better target their consumers and create interest at the celebrity level. Check out this brand new Levi’s collaboration with Naomi Osaka, Japanese tennis player, that just dropped a few weeks ago – right at the time of Wimbledon!

When it comes to the job market, collaborations create many new opportunities for jobs. Collabs require a unique, niche set of skills. By widening brands’ reach to new customers, designers, and creatives, collaborations create more opportunity for diversity and inclusiveness in fashion.

Now Hiring: Digital Marketing Manager

Emerging Blue Recruiting Staffing Digital Marketing Manager Jobs Charleston SC

Calling outdoor lovers in the digital marketing space – we’re hiring a Digital Marketing Manager for an outdoor apparel brand in Charleston, SC. This is a great opportunity for digital marketers that are ready to break into the eComm space. The eCommerce industry has fantastic long-term growth opportunities and is currently one of the fastest growing sectors!

Learn more about the opportunity here.

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Looking For a Role in Retail or HR?

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The Perfect (out)Fit

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Emerging Blue Recruiting Staffing Blog Retail

One of the top driving factors for success of a retail business is the strength of its internal team, woven-in values, and company culture.

Retail post-pandemic is a new frontier in many respects, one of which has largely been finding great employees and retaining them.

A workplace without a strong company culture can see employee burnout and high turnover, especially in a retail environment. To create the most positive retail experience for your customer, investing in your dream team is a great first step.

The impact of the “great resignation” has hit retail specifically. With the challenge of an increased interest in remote and hybrid work, and a shifting view by perspective employees on what defines “perks of the job,” it is more competitive than ever to be the retail brand that employees commit to joining!

Investing in employees can appear in many ways, most commonly in the form of financial compensation and benefits offered. However, in recent years, there has been a shift in the priorities of employees’ values; this shift being placing a higher value on overall company culture than compensation. According to Business News Daily, “American millennials are more likely to care about work culture over salary (65%) than those age 45 and older (52%).”

To build a retail business where employees feel supported, there must be a compelling mission, goals, and values that are well-defined and implemented into all work practices, most crucially being the hiring and onboarding processes. If hiring managers articulate the company values during the interview process, employees are more likely to understand and reflect those values on the retail floor.

There are three underlying values that are trending as top priority in the retail sector: employee voice, diversity, equity, & inclusion, and sustainable practices.

Company culture extends beyond shared lifestyles and common interests. Employees want to feel heard by their leaders. An insider at Fast Company wrote, “If you look at some of the strongest companies around the world, regardless of industry, a common thread is that leaders in those businesses don’t just dictate. They also get feedback from their teams and consider what workers say.” Retail is a particularly important industry for employees to feel heard, as they serve as the face of the brand and interact with customers in-store, every single day. Likewise, retail employees provide invaluable internal feedback on the day-to-day retail operations.

There is a level of responsibility for company leaders when it comes to diversity, equity, and inclusion. In fact, a study found that “more diverse workforces perform better financially compared to those that are less diverse.” It can be challenging to know where to implement these practices. An insider at Forbes suggested, “Start inside and ask your teams what types of training they would find beneficial when it comes to diversity, inclusion and belonging and how they would like to see the company improve its efforts in the months and years to come.” When business leaders engage with their employees and respect their opinions on these sensitive matters, they make their employees feel supported.

These authentic conversations about diversity, equity, & inclusion should always be included during the employee hiring processes. One of our amazing clients, Vans, leads diversity and inclusion in the workplace by great example. We are proud to align ourselves with a brand that has such a strong commitment to providing a diverse and inclusive workplace for their employees. If you haven’t heard of it before, check out their “Off The Wall” mindset that promotes and embraces creativity and self expression.

Most consumers, including employees of the fashion retail industry, have expectations of sustainable and ethical transparency from fashion retailers. Many employees are seeking opportunities to implement change on a local or global scale. Liv Simpliciano, policy and research manager at Fashion Revolution, said “Transparency is the antidote to greenwashing. Scrutiny might sound like a scary thing [for brands], but it’s actually a capacity-building exercise.” For brands looking to grow their retail businesses, ethical and sustainable transparency, in addition to a positive work culture, is attractive to both employees and customers.

Vuori is a great example of a brand that is actively invests in sustainable practices. In fact, they offset 100% of their carbon emissions to help combat global warming. Not to mention, they’re rated the #1 retailer to work for in Encinitas, CA.

Vuori’s 2021 Footprint. More information about their sustainable efforts can be found here.

If you’re looking to grow your fashion retail business and build a strong team of employees that are the perfect brand-fit, there is much to consider. By having honest conversations with your applicants and digging into what values they’re looking for in a company, you’ll find that you are able to identify the right fit most efficiently. Creating a strong company culture by hiring employees that share a passion for your mission is what will guide your retail business into undeniable success.

Emerging Blue focuses on the brand and the fit, Britt Noyes is our Retail Recruiting Director for Retail with 8+ years of experience in the fashion retail industry. If you’d like to partner with Britt to grow your brand’s retail business or support in finding that perfect brand-fit candidate, reach out to us at info@emergingblue.com.

50K Followers Giveaway Contest!

THANK YOU FOR 50K LINKEDIN FOLLOWERS! To celebrate, we’re hosting a giveaway contest with some amazing gear, gift cards, and accessories from a few of our incredibly generous clients.

HOW TO ENTER:
1. Follow us on LinkedIn & Instagram @emergingblue.
2. In the comments, tag 3 of your friends on LinkedIn & Instagram.
3. Share this giveaway post on LinkedIn & on your Instagram story.

WE WILL RANDOMLY SELECT 3 WINNERS: 1 TOP PRIZE VALUED AT $2,000+ AND 2 RUNNER-UPS.

Prizes from:
Vans, a VF Company
KREWE
Marine Layer
TravisMathew Apparel
Mizzen+Main
Free Fly Apparel
Rhone
Swig Life
SCOUT Bags
686
Babiators

Giveaway ends 7/27 at 5:00pm EST. Winners will be tagged in LinkedIn post & on Instagram.

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Diving Into Digital

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Emerging Blue Staffing Recruiting Hiring Digital Jobs Marketing Ecommerce

Amidst the great resignations of the past year, there remains a competitive search for strong digital talent as companies expand their digital, eCommerce, and direct-to-consumer businesses. If your fashion, home, or beauty brand is looking to grow your digital presence, our brand-focused team of recruiters will tap into our diverse pool of experienced digital talent to find you the perfect fit for the job.

Learn more about our digital staffing services here.

Emerging Blue Digital Jobs Hiring Recruiting Staffing Services Ecommerce

Nicole Rossetti, Digital Recruiting Director for Emerging Blue

Nicole Rossetti is our Recruiting Account Director for Digital. She is well-experienced in recruiting for eCommerce, Digital (Growth & Performance) Marketing, CRM, and Social Media positions.

If you’re interested in working with Nicole, you can reach her at nicole@emergingblue.com.