Both undergraduates at UCLA and lovers of classic Americana style who shared an appreciation for vintage denim and denim culture, Emily and Meritt bonded quickly. Their creative partnership led them to a career of dressing red-carpet celebrities, styling editorials, art directing advertising campaigns, and in 2008, launching CURRENT/ELLIOTT, their vintage-inspired apparel brand that was later sold in 2012.
Over the next several years, both women worked with Kate Spade New York, became members of the prestigious Council of Fashion Designers of America (CFDA), entered the home arena with PB Teen, and launched their own coffee table book, ‘A Denim Story: Inspirations From Bellbottoms to Boyfriends,’ which is now on its third reprint.
This unwavering bond has continued to lead Emily and Meritt on many creative adventures together, one of which we are thrilled to be a part of. We’re teaming up with this inspirational dynamic duo as they embark on one of their notably greatest achievements since 2015, their women’s lifestyle brand known as THE GREAT.
Inspired by timeless Americana style, THE GREAT. offers a collection of elevated, stylish, and high-quality pieces. Rooted in classic fit, care, and quality products, owners and leaders Emily and Meritt continue to manage all creative direction and design to celebrate and innovate dressing their customers for their most authentic and joyful moments of their life.
Emily and Meritt lead by example with their commitment to creating a collaborative, upbeat, and transparent workplace for their employees. Encouraged by a strong work-life balance, the team at THE GREAT. believes in working smarter not harder.
With four retail stores and a huge growth trajectory generated in authenticity and word-of-mouth, THE GREAT. is available in over 200 of the world’s most premier retailers and has plans to grow its omnichannel its foot print over the next couple of years.