We are fortunate to partner with some of the most innovative, inspired brands in the fashion, home, and beauty industries. Before we can begin to find the most authentically fit talent for our clients, we value the time it takes for us to learn the backbone of the brand and to gain a full appreciation of the story behind it.
Recently, our team had the incredible opportunity to speak with friends, business partners, and visionary storytellers, Emily Current and Meritt Elliott. For over 20 years, the duo has continued to be inspired, taken risks, and grown the business together. This is the story of how they came to build their fully realized women’s lifestyle collection, THE GREAT.
Both undergraduates at UCLA and lovers of classic Americana style who shared an appreciation for vintage denim and denim culture, Emily and Meritt bonded quickly. Their creative partnership led them to a career of dressing red-carpet celebrities, styling editorials, art directing advertising campaigns, and in 2008, launching CURRENT/ELLIOTT, their vintage-inspired apparel brand that was later sold in 2012.
Over the next several years, both women worked with Kate Spade New York, became members of the prestigious Council of Fashion Designers of America (CFDA), entered the home arena with PB Teen, and launched their own coffee table book, ‘A Denim Story: Inspirations From Bellbottoms to Boyfriends,’ which is now on its third reprint.
This unwavering bond has continued to lead Emily and Meritt on many creative adventures together, one of which we are thrilled to be a part of. We’re teaming up with this inspirational dynamic duo as they embark on one of their notably greatest achievements since 2015, their women’s lifestyle brand known as THE GREAT.
Inspired by timeless Americana style, THE GREAT. offers a collection of elevated, stylish, and high-quality pieces. Rooted in classic fit, care, and quality products, owners and leaders Emily and Meritt continue to manage all creative direction and design to celebrate and innovate dressing their customers for their most authentic and joyful moments of their life.
Emily and Meritt lead by example with their commitment to creating a collaborative, upbeat, and transparent workplace for their employees. Encouraged by a strong work-life balance, the team at THE GREAT. believes in working smarter not harder.
With four retail stores and a huge growth trajectory generated in authenticity and word-of-mouth, THE GREAT. is available in over 200 of the world’s most premier retailers and has plans to grow its omnichannel its foot print over the next couple of years.
We’re thrilled to partner with this incredibly hard-working team as they bring a unique flare to classic Americana style all while creating a workplace that prioritizes the health, happiness, and productivity of their employees.
If you’re interested in joining their team of visionaries, check out the jobs we’re working on for THE GREAT.