We have a new, exciting and dynamic role! We are hiring a Senior Director of Marketing for SCOUT. The Senior Director of Marketing will oversee all brand strategy and marketing functions for their growing brand. These areas include but are not limited to Brand Management, Creative and Content Management, Digital Marketing, Omnichannel Strategy, Project Management, Budgeting and Team Leadership.
Reporting to the Senior Vice President, as a critical leader, you will work closely with the executive and management team to bring the company’s goals and objectives to fruition and validate SCOUT as a nationally recognized brand. This person will lead the company with best-in-class direct-to-consumer marketing programs, strategies and experiences. The number one responsibility is knowing, understanding, attracting and developing the SCOUT customer.
Overseeing all brand marketing and product marketing needs, the Senior Director will be responsible for orchestrating go-to-market strategies and positioning to drive brand awareness across all channels. You will liaise with cross-functional teams to create focused omnichannel marketing strategies, campaigns and activations . You will collaborate on the allocation and deployment of marketing budgets across multiple channels, including digital agency and paid media, and analyze KPI and ROI marketing spend metrics. You will be a key player at the table to ensure SCOUT is powerfully positioned in the market to attract, connect and influence customers to drive sales and revenue growth.
Does this role align with your background? Click here to read the job description + to apply! Also, if you know a past colleague, a friend or family member who is a great fit, feel free to refer them!
About SCOUT Bags
SCOUT Bags is a fast-growing Washington, DC-based brand known for stylish, functional, affordable bags. Their versatile products are designed to help modern women contain, organize, and carry all the stuff they—and their families—need to navigate and celebrate their busy days and lives. Co-founded in 2004 by former Vogue editor and celebrity stylist Deb Waterman Johns, and her entrepreneur husband Ben Johns, SCOUT has become a cult-classic, known for its original, limited edition patterns and versatile designs.
With nearly four decades of experience in the fashion industry, Deb’s refined eye and creative vision is the driving force behind the dynamic SCOUT brand. Recently featured on the Today Show, Good Morning America, Oprah Magazine, and USA Today (to name a few), SCOUT aspires to be a national lifestyle brand known as the lifelong quintessential bag source for modern women.
A few other things to know: SCOUT products—bags, accessories, coolers, storage, rugs, and more—are available online and through hundreds of retailer partners nationwide. Giving back is built into their DNA—as is a sense of humor and a commitment to authenticity and approachability. To this point, they only use employees and friends of the brand as models in their marketing materials.
Click here to learn more about SCOUT’s team, products, retail partners, and life at SCOUT in the charming, historic Georgetown neighborhood of Washington DC.
