-- One of our amazing clients, Havaianas, wanted to stand out and try something new so they created an experiential experience where they sell their products our of vintage Vans near the beach. It speaks to their brand, product, and delivers a shopping experience that is unlike its competitors.
-- It also doesn't have to just sell a product, for example, our client Blondey McCoy combined retail with art to give an experience their customers would never forget. By collaborating with other local events and artists that vibe with your brand, you maximize your reach and success of the event.
--You can also combine it with a nonprofit or social cause to stand out. Our client Manduka collaborated with Susan G. Komen Foundation to host Project OM in Bryant Park and Santa Monica.
As you have read, it is important to design a unique retail experience to help drive customers back into the stores and to develop new customers. Whether it’s an experiential retail store on the beach or in the middle of a park, craft it to be true to your brand’s identity, as well as make it fun and interactive!