With the number of eCommerce businesses growing exponentially, consumers are flooded with options to choose from, leaving brands’ customer loyalty in jeopardy. To attract and retain consumers, brands are constantly seeking dynamic eCommerce talent to manage their digital tools and develop innovative strategies to enhance their overall online presence.
Successful eCommerce teams are blended in experience and skill. There are individuals who specialize or oversee certain areas like digital advertising, performance & growth marketing, customer acquisition, loyalty & retention, graphic & UX design, social media, etc. These eCommerce teams are equipped to conduct implementation and foresee functionality of existing and new digital products. Some of these include virtual try-ons, better product pages, curbside pick-up, faster check-out, and more.
Jenna Elliott, our client and co-founder of notable direct-to-consumer brand, Free Fly Apparel, commented on today’s competitive eCommerce environment, saying,