Tips

6 Ways to Bump Up Your Job Search

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These insightful strategies will steer you in the right direction as we start seeing more people returning to the job market in the wake of COVID-19. Our team of talent matchmakers has put together a useful methodology to strategize your job search:

1. Determine what you want!  Once you’ve realized what will make you happiest (and hopefully most successful), generate a list of topics, companies, and brands that align with your passions. Also ask yourself questions about what you’re looking for in your next role, what was missing from your previous role that is a must for your next job. As a job seeker, having a clear understanding of your wants, needs, and passions will help guide your job search with focus and purpose that will lead to your desired outcome.

2. Examine your network. This step is very important! Rather than reaching out to people you don’t know… start with the people you do know. This is your low-hanging fruit, and it’s a fantastic starting point. Identify people who may be able to introduce you to someone who works at your dream company, or in your dream industry. Don’t restrict your network to your former co-workers or LinkedIn connections; you will find useful connections through a family member or a friendly neighbor.

3. Build out your network. Once you’ve examined your current network, the next strategy is to build out and add to your network. Networks are viewed as your social capital. Your social capital is created by the networks you build and maintain, through the merging of resources, opportunities, and information. In other words, the more relationships (networks) you create with others inevitably helps your job search. These networks have access to other people, companies, resources, and information that in turn can help guide you and your job search strategies. A great way into a company and job is through a referral, so the trick is to build out and invest in those relationships.  Keep building that network always, even after gainful employment!

4. Schedule a virtual meeting. You definitely do not want to lead with this step, but nonetheless, it is a very important part of developing a relationship with your network. After you examine and build out your network, open up the conversation with the person by chatting virtually. One way to do this is to say, “The brand you work for and your role are very fascinating, I’d love to hear about your career path.” More often than not, building a relationship with the contact at the company you wish you work for will be more beneficial then emailing a person your resume right away with the generic message, “here’s my resume, let me know what jobs you have for me”.

5. Prepare for the meeting. You’ll get as much out of it as you put into your preparation. Be ready with a shortlist of questions that could fill the gaps in your knowledge. On the flip side, be prepared to answer questions from the interviewer. You’ll most likely be asked to share your career interest, experience, and goals. That, by the way, is not your cue to whip out your resume; present it only if you’re asked for a copy. Look over their LinkedIn profile! There are lots of hidden gems found there that gives you tons of information to work from, such as education, current, and past companies and roles, and people in their network. If you see that you know someone similar, mention that!

6. Be professional and beyond. An applicable saying in the recruiting field reads, “dress for the job you want, not the job you have.” This means that you should dress, speak and act like the focused, passionate person you are, and tailor yourself (clothing and communication) around the job you’re applying to. At Emerging Blue, we always remind our candidates that whatever the title or the task at hand, people are people. Let the connection with your interviewer happen naturally, and even if they do not respond to you with the level of enthusiasm you have envisioned, maintain your interest and poise until the end of your interview. Always send a ‘thank you’, and offer to help network for their other open roles!

We understand that approaching others for help is something that may not come naturally to many of us. All the more reason for you to master these strategies. It will allow you to demonstrate your motivation and preparation as well as your organizational and conversational skills. With this proven methodology, you’ll surely impress your network, potential mentors and future employers.  You are meant for success, and we are excited to help you achieve in any way possible!

About Emerging Blue:

Emerging Blue is a brand focused talent resource partner that represents freelance, temp-to-perm, and full-time talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to partner with you. Our talent is your strength. Get in touch with us at info@emergingblue.com.

Video Interviews are Becoming a Common Trend Amid Coronavirus

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As we find ourselves in this new work-from-home reality, companies are adjusting their interview processes and are moving towards video interviews.  Whether through Facetime, Google Hangouts, Skype, or ZOOM, being ready for your close-up could make all the difference!

Here are helpful tips from our team of talent matchmakers on ways to set yourself up for success during your next video interview.

1. Location, location. This is extremely important. You want to pick a quiet place to conduct the video interview so that it’s easy for the interviewer to hear you and vice versa. You also want to stay clear of an elaborate backdrop so that you can be the focal point on the screen. No one really wants to see your kitchen…or your ceiling. In short, make sure to check your camera angles.

2. Find your light. Another great tip is to keep in mind is lighting. A bright window or light source behind you may cast too many shadows or bright lights across your face. In this case, the interview will not be able to decipher between you and the background. It is critical to locate a space that has the right amount of lighting where it is not too bright nor too dark, and the color temperature is just right. Try, testing out the camera placement beforehand to get your lighting perfected.

3. Look at the camera, not the screen. We get it, watching yourself during a video interview is oh so tempting, however, it may come across to the interviewer that you are not making eye contact. A great way to avoid this is to look directly at the camera to create that connection with your interviewer. Eye contact is key during an interview.

4. Dress the part. We are firm believers that you should dress for the job that you want. When it comes to what to wear during a video interview, you should treat it like an in-person interview and dress appropriately from head to toe (or at least from head to waist!). If you are unsure of the dress code or culture, do a bit of research, or simply ask the interviewer or recruiter for insight. They are always there to support and ensure success.

5. Practice makes you better.  While practice may not make you perfect, it will set you up for a better interview than no practice at all. A few tips to practice: have a practice interview with a friend beforehand, record yourself and watch it back, write down potential interview questions and your responses, and practice your introductory elevator pitch. These tips are super helpful because your first few video calls may feel awkward, especially if you are getting used to the technology.

6. Close other programs on your computer.  Getting email notifications and other pop-ups during your interview can be distracting (especially if they make noise). We recommend closing all windows on your computer before your interview. A buzz or beep could break the flow in conversation or throw you off your train of thought.

7. Use notes.  This is a crucial tip. Don’t be afraid to help yourself with post-it notes or a copy of your resume. One benefit of having a video interview is that you can have some key reminders in front of you. Another great tip is to put your notes on sticky notes and stick them to your computer so you can glance at them without it appearing as you’re looking down to read notes. Keep in mind however, they are notes, not a script, so make sure to avoid sounding like you are reading text aloud.

8. Avoid interruptions.  While we might personally love if our pet jumps into our laps, we suggest that you avoid this during an interview. If you are interviewing in a house with multiple people or pets, be sure to let people know ahead of time and plan for a quiet space. 

9. Keep your profile professional.  Unlike an in-person or phone interview, during video interviews, your first impression doesn’t involve you. The first thing your interviewer will see is your video username and picture, so if you have one, double-check that they are both interview appropriate (or create a professional video account).

10. Let your personality shine. Sometimes it is hard to get a read on a person’s personality during video interviews. We recommend that you let your personality shine through while keeping it professional. As with any interview, standing out may give you an edge, especially with a video interview. Showing a little personality can go a long way so, bring it to the interview all while speaking about the added value you will bring to the team.

About Emerging Blue:

Emerging Blue is a brand focused talent resource partner that represents freelance, temp-to-perm, and full-time talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to partner with you. Our talent is your strength.

Video Interviews…Ready for Your Close-up?  

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As some companies are moving towards video and Facetime interviews, being ready for your video close-up could make all the difference. Here are a few tips from our team of recruiters on being ready for video interviews.

1. Location, location. Pick a quiet place to interview without an elaborate backdrop so that you can be the focal point on the screen. No one wants to see your kitchen…or your ceiling. Remember to check your camera angles.

2. Check your lighting. Keep in mind that a bright window or light source behind you may cast your face in darkness. Test out camera placement beforehand to get your lighting just right.

3. Look at the camera, not the screen. While watching yourself during a video interview is oh so tempting, it may come across to the interviewer that you’re not making eye contact. Looking directly at the camera is a great way to avoid this.

4. Dress the part. When it comes to what to wear, treat your video interview like an in-person interview and dress appropriately from head to toe (or at least from head to waist!).

5. Practice makes perfect.  Having a practice interview with a friend beforehand is helpful because your first few video calls may feel awkward, especially if you are getting used to the technology.

6. Close other programs on your computer.  Getting email notifications and other pop-ups during your interview can be distracting (especially if they make noise). We recommend to make sure all other windows on your computer are closed before your interview.

7. Use notes.  Don’t be afraid to help yourself with post-it notes or a copy of your resume. One benefit of having a video interview is that you can have some key reminders in front of you. Keep in mind however, they are notes, not a script. Avoid sounding like you are reading out loud.

8. Avoid interruptions.  While we might personally love if your dog jumps into your lap during an interview, others may not. If you are interviewing in a house with multiple people or pets, be sure to let people know ahead of time and plan for a quiet space. 

9. Keep your profile professional.  Unlike an in-person or phone interview, your first impression during a video interview doesn’t actually involve you. The first thing your interviewer will see is your video username and picture, so double check that they are both interview appropriate (or create a professional Video account).

10. Let your personality shine through. Sometimes it is hard to get a read on a person’s personality via video interviews. We recommend that you let your personality shine through, while keeping it professional. As with any interview, standing out may give you an edge.  Even more so with a video interview.  Showing a little personality can go a long way.

3 Design Portfolio Tips... For Students & Recent Grads

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Recently we were invited by two local fashion schools to review graduates’ portfolios.  It was impossible not to be blown away by the level of planning, the quality of storytelling, and the caliber of designs – from classic to edgy – that went into most of these presentations. Not to mention the energy was electric. Great job teachers and students!

If we were to offer three simple tips to you, inspiring and gifted designers, to help you make a great impression on job interviews, here’s what they would be:

1. DON’T make your portfolio oversized.  Wide open spaces are as unflattering as the superfluous graphics used to fill in the space are.  An 8.5 x 11 portfolio is a standard..and common size. With that being said, if you have a lot of content that you feel confident and passionate about, you should absolutely use the next size up.

2. DON’T bind your portfolio.  An unbound portfolio allows for additional pages to be added, or for the content to be shifted around to highlight your newest work … or, sometimes more importantly, to showcase work for a specific job interview.

3. DON’T do giveaways.  Whatever the “gift”, it’s an unnecessary, and sometimes awkward thing to do.  Let your work impress the viewer. If you feel compelled to give something away, have your business cards or resume ready.

Hopefully these tips will help you to tweak your approach to showcasing your style and essentially marketing your personal brand. It’s a crazy competitive world out there, but your talent, hard work and attention to detail will pay off.

Maximize Your LinkedIn Profile and Get Noticed

We are in a candidate-driven market, yet some job seekers are experiencing challenges landing a job… or even getting a response. In the age of online career portals and applicant tracking systems, enhancing your LinkedIn profile may increase your digital visibility. 

Taking these 5 simple steps will have recruiters reaching out to you, and hey, you may land your dream job:

Maximize your Headline real estate.

The Headline on LinkedIn appears right under your profile pic. It is prime real estate for your career focus, job title or skills. Here is where it’s fully acceptable to call yourself a “Creative Ninja”.

Your Headline gives a quick snapshot of who you are on LinkedIn via a few well-chosen keywords. It is also how recruiters and companies search for you. It is very important to have the job title that you are interested in somewhere in your Headline so that recruiters can find you when they source candidates.

There are numerous ways to format your LinkedIn Headline. While some people put their exact job title and the company they work for as theirs, others list their key skills or traits. For example, a basic Headline could read, “Designer at XYZ” versus a skills-based Headline could read, “Pattern maker, Flat sketcher, and Fashion Disruptor who is passionate about Innovation and Design”. Both examples work; but if you want to stand out of the crowd, use a unique Headline that draws people in and makes them want to click your page and read more about you.

Set Your Industry and Career Interests.

In addition to recruiters using keywords, job titles and headlines to search for qualified candidates, they also source using the Industry and Career Interests filters. Setting these filters, is often a one-time task. 

Whichever industry you are looking to work in, set that as your Industry so the right recruiter can find your profile. This will not only save yourself time, but also save the recruiter time as well. It is a win-win for both.

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Another section to review is Career Interests. Are you looking for a full or part time role? Remote or onsite? Permanent or temporary? Let your preferences be known. Recruiters often search for candidates based on Career Interests. So, set yourself up for success in the job search by telling recruiters what your skills are and what type of work you want.

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Turning on the Open to Opportunities function will allow people searching LinkedIn to find, recruit, and ultimately, hire you.

To learn more about setting your LinkedIn Career Interests and turning on the Open to Opportunities function, visit; https://www.linkedin.com/help/linkedin/answer/67405?lang=en_US 

Add Relevant Jobs, Education, and Volunteer Experience. 

Now that you have created a unique Headline that explains to people who you are professionally, and have set your Industry and Career Interests, now it is time to add all relevant roles, education and volunteer experiences. Recruiters will often search LinkedIn by specific job title. They will narrow their search for candidates who currently, or in the past, have the same job title. Therefore, if you are applying for a job, make sure that job titles can be found on your profile. Recruiters may also search for specific degrees, schools or higher education. So, if you have a degree, list it. If you have certifications, list those, too.  

Check your LinkedIn Inbox daily.

If you are a current job seeker and actively applying for open roles, then it is important to check your inbox for replies from recruiters. There are times when we have received a reply from a candidate asking to set up an interview months after we emailed them about the job. Time is an important factor in the field of recruiting and job seeking, so if you are on the job hunt then act with a sense of urgency and have open and fast communication.

Your LinkedIn profile should reflect your professional brand.

Your LinkedIn profile is about your career history and your experiences which brought you to where you are now. Perhaps you are a growing Designer or a powerhouse Creative Director.  Your LinkedIn Profile is a great place to broadcast your professional brand and when an employer or recruiter visits your LinkedIn profile, your professional brand should stand out. For example, if you are looking for a job as Creative Director, your page should showcase the titles, skills, dates and experiences you have had in that capacity. As always, the information on LinkedIn should closely match the information on your current resume.

The five bits of advice above are a great starting point for getting yourself more noticed on LinkedIn, and in hope, have recruiter’s and companies reach out to you about jobs. Should you continue to apply for jobs that you’re interested in? Definitely! The advice we provided are great ways to add to your job search and garnish greater visibility on LinkedIn so that you do not exhaust yourself with submitting application after application with no results.

About Emerging Blue:

Emerging Blue is a creative talent resource partner that represents freelance, temp-to-perm, and full-time talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to partner with you. Our talent is your strength.

Top Five Resume Tips from a Recruiter

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Your resume should tell your amazing story!

Simply put, we love to find and place creative talent!  However, as recruiters we have come to realize that applicants do not have a clear understanding of the recruitment, application and hiring processes. In turn, we see applicants send in old resumes with missing jobs and roles, put incorrect contact information on their resume and cover letter, and do not maximize their resume format in the best ways. Our team of Talent Matchmakers here at Emerging Blue pride ourselves in helping job seekers find jobs, so we have put together a list of the top five resume tips that will help any job search.  

Submit an updated resume

We cannot stress enough the importance of an updated and current resume. Even if you are currently employed and do not have plans to transition to a new job, it is extremely beneficial to always keep an updated resume saved on your computer or your iCloud. In addition to always having an updated resume, your resume needs to tell your amazing story! You have achieved big things, so be sure your resume reflects your true accomplishments, and does not simply list your duties and tasks of each job you held. Additionally, your LinkedIn profile should match your resume (making sure job titles and dates align) or it could confuse the recruiter, HR manager or company. 

The “Summary” is an overview of your greatest skills

Now that you have an updated resume on hand, it is imperative that your “Objective” or “Professional Summary” on your resume matches the position you are applying for.  This means you may need to tweak the “Objective” or “Professional Summary” for each application you submit.  Recruiters have time constraints when reviewing resumes, so help recruiters out and showcase your skills and achievements in an easy to read format, and whenever you can toss in numbers – do it! For example, a well-written “Professional Summary” would read, “Cosmetics Marketing Manager with 15+ years’ experience leading beauty brands to success, while saving clients $500k a year in costs.”

Understanding Applicant Tracking Systems

There is a lot of talk out there about Applicant Tracking Systems (ATS). Simply put, ATS’s house resumes and candidate information for companies. When applying to a company, some companies have it set up where once you submit your application you are automatically input into their ATS while others have it set up where they manually enter the information into the ATS. A key point to remember is that some systems are automated to catch key words.  Particularly if you are using an image-based resume – such as a PDF – sometimes ATS’s cannot extract the information from the image-based file to catch the key words. Therefore, set yourself up for success and submit your resume as a Word Document.

Email Address Etiquette

Next up is the importance of a professional email address. You are probably thinking, ‘what is wrong is my email address’ or ‘does my email address really impact the recruiter or hiring manager’s perception of me?’ The short answer is YES. Email addresses matter. They actually matter a lot! The first thing to make certain is that your email address is correct. Many times, we’ve reached out to applicants and candidates to hear ‘oh, that’s my old email address’ or ‘I should have updated that, I don’t have the password for that email account anymore’ or sometimes no reply at all because the email and phone number were incorrect. It is important if you are job searching to make sure you have the correct email address and phone number listed so that recruiters and hiring managers can get into contact with you. It also shows that you’re detailed, organized and highly conscientious. If you cannot update your resume to reflect your current email address, do you think a company will want to hire you as a manager?

Another aspect to consider with email address etiquette is the format of the email address. As a job seeker and applicant, it is critical to have a professional email address. Our best advice is for applicants and job seekers to create a specific email account strictly for job purposes. When creating a professional email address, it can simply be your first and last name combined together. For example, JohnSmith@emergingblue.com or JaneSmith@emergingblue.com (those are not real email address). Lastly, it is best to not use email addresses like sexy420@...com  or biga$$@...com. While we are all human and want to show our fun and unique personalities online, it is best to remain professional while job searching, so leave behind the sexy420 and the biga$$ email addresses, and create a professional looking email address.

Spellcheck, spellcheck, and spellcheck again

The last key point we want to go over is spelling and grammar. You never want to ruin your chances of landing a job right at the resume review stage, so watch out for misspelled or incorrectly used words on your resume. Many times we have seen the title “manager” spelled “manger” as well as the incorrect use of their, there, and they’re. Always use spellcheck and read your resume aloud to catch any spelling or grammatical errors. Reading a resume aloud also helps to create a conversational tone to your resume.

About Emerging Blue:

Emerging Blue is a creative recruitment agency that represents full-time and freelance talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to support you. We have filled jobs from Technical Designers and Brand Managers to Luxury Retail Store Managers and Sales Associates. Our talent is your strength.

Should You Stay or Should You Go? 4 Things to Consider Before Looking For a New Job 

How do you know when it’s time to move on? Sometimes it is an easy choice – you’re feeling underappreciated or overworked, your commute is horrible or the work isn’t fulfilling. But what if there’s nothing really wrong with your current job? It’s ok to want a better work situation, or to take a step in an entirely new career direction. Sometimes it’s the best way to move your career forward and grow as a person. 

If you’re up in the air about what to do, here are some things to think about before you send out that resume: 

1. You already have a job. The grass may not always be greener someplace else! Even if you feel like your efforts aren’t being fully recognized or fairly rewarded, at least you know the paychecks are coming in. 

2. You have great co-workers. Most people spend more time each day with their coworkers than they do with their families. If you are surrounded by people who make you feel comfortable and happy on a daily basis, that may be more valuable than the excitement of a new opportunity. 

3. You have a benefits package. As the number of contract jobs increase, fewer employees are being offered health insurance coverage and other standard benefits that come with permanent positions. Are you willing to take on the responsibility of researching and purchasing needed benefits?  

4. Your company is stable. Joining a startup can be exciting but it can also be risky. Thousands of companies are formed each year and not all of them survive. Are you the type of person who can handle the ups and downs of a unproven workplace? 

Bring a positive attitude to wherever you work and vow to learn and grow as much as you can, as an employee and as a person. If your efforts to create a new outlook still leave you feeling like you’re lacking in the “career joy” department, then start exploring new, potentially greener turf in the coming year.

Emerging Blue Job Seeker Tips

Hey Job Seeker - When it Comes to Resumes, it’s the Little Things

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Recruiters receive hundreds of resumes for each job they post and many of them have quick ways to weed through those that don’t stand out from those that are a good match for the job. While there are a lot of call-outs on your resume that will get you in the door for an interview, there are a few small things you can do to keep you ahead of the pack.

1. Title of your resume file. Your name and Resume. That’s it! Make it easy for the recruiter and hiring managers to find your resume. We get all sorts of resumes sent to us with file names such as initials, version numbers, ‘professional resume’, etc.  These can be distracting and take away from the important thing about the resume – you!

2. Match your skills to the job. Make sure the skills you highlight in the top portion of your resume are a match for the skills in the job description. It may be more time consuming to change it for each position but it will keep your resume from appearing generic.

3. Spell check! It’s easy, painless and will show that you paid attention when putting your resume together. This brings us to….

4. Attention to Detail. Make sure all your information, job titles and company names are correct. We recently received a resume that listed San Diego, IL at the top – a city that doesn’t exist. A small detail but it made us wonder if they would bring the same lack of attention to their job.

We see these mistakes more than you would think. These tidbits are easily fixed and are often just oversights. Take the time to really review your resume and fine tune it – it could help you get that next interview!