These days, scrolling through Instagram feeds show endless ads for companies selling face masks. It’s as if overnight, the face mask has become the new hottest fashion accessory. It's no surprise that the protective face coverings we've been advised (and in some cases, ordered) to wear outdoors to curb the spread of coronavirus, have quickly been embraced and beautified by the fashion world. Celebrities, social media influencers, and fashion designers have been instrumental in driving product demand. Across the world, designers and retailers are enthused by the emergency existent in this space and they are making the pivot. Many are donating as many as they sell or a portion of the profits. It is estimated that the global fashion face mask market size is expected to reach USD 2.38 billion by 2027. That is a whole lot of revenue for this newest accessory that the fashion industry is jumping on.

For the consumer, face masks may still feel like an unusual addition to our daily routines because of the way they conceal the parts of ourselves that are normally exposed, but that doesn't mean our identities have to be hidden too. The cloth face mask has become a chance to make a fashion statement without compromising on personal style. Face masks have become fashion accessories, even statement pieces … it’s an entirely new form of self-expression! If people feel good about how they look in a face mask, we hope that they will be more likely to wear one. And that maybe, a dose of good design will bring people some happiness during this difficult time.

Looking for fashionable face masks to match your style? Check out these brands below that offer eye-catching and stylish face masks for all occasions.

The Little Project ( gorgeous matching scarf/mask duo as seen in above)