Client Spotlight: Goal Five

Meet Goal Five!

Efforts towards gender equality are underway, and for that, there is much to celebrate. When it comes to the world of women’s sportswear, perhaps one of the most innovative and groundbreaking teams is Goal Five. Goal Five is no ordinary athleticwear brand; it is a women’s sports performance brand that is breaking down gender barriers. It is our honor to support their inevitable growth and to join them on their journey to pursue greatness for her.

Kickoff

For Keely Wachs, Carrie Kessler, and Ann Kletz, it all began with a love for soccer. Though they each have a unique connection to the game, it was a bigger cause that brought them together. This trio bonded over their mutual refusal to ignore a blatantly obvious issue occurring in the soccer industry. Keely, Carrie, and Ann had seen and experienced enough gender inequality taking place in sports performance apparel.

With their passion for women’s equality and their profound love for the sport, in 2016, Goal Five was born.

For Her, By Her

Goal Five’s mission is to ‘understand her, push her, and empower her to even the playing field.’ To put their mission into play, they’ve designed a three-pillared approach to address inequality in the game.

  1. Product: Goal Five believes that the gear athletes wear affects their overall performance. For years, female athletes have been dressed in apparel made for the male body. This is why Goal Five has designed their gear to specifically to meet the needs of female athletes.

  2. Profit: Five percent of all Goal Five’s profit is donated to organizations around the world whose missions are to introduce young women to the game of soccer and use the sport as a vehicle for social change. You can read more about these organizations here.

  3. Platform: Goal Five has designed a platform to address women’s equality. They believe that by providing women and girls, regardless of race or socio-economic status, with the means to perform their best, they become confident leaders, both on and off the field.

I’ll never stop fighting so that someday all girls get the gift—and the right— of soccer and equal status in society. For me, there is no better place from which to fight than Goal Five.
— Ann Kletz, Goal Five Co-Founder

Further than the Field

Goal Five’s mission to level the playing field for women extends much further than sports. By kicking gender inequality from the game, Goal Five is destined to make a difference in women’s equality throughout the world and for generations to come.

Join the Goal Five Team!

In the words of Goal Five, ‘getting more girls into the game takes a team.’ Largely based in the San Francisco Bay Area and Portland, Goal Five is seeking motivated leaders who share a passion for their mission: to elevate women in sports and in society.

A relatively young company, Goal Five offers much opportunity for growth and leadership. If you are interested in learning more about opportunities with the Goal Five team, click here.

We are excited to join Goal Five on this journey and are thrilled to watch them as they implement real change.

To read more about Goal Five’s mission, click here.