Opening a pop-up shop right now is a great idea and here’s why.

As we emerge from lockdown, people have been missing the ability to touch and feel product and to interact with brands in-person. This is where pop-up shops come in. They provide an opportunity to craft a shop that allows for safe shopping and social distancing. Let’s face it, these are our two realities right now.

Given months of shutdown, we find that stores have excess inventory, and many have locations that have limited in-store shopping ability. Opening a Pop-Up shop would bring products to the consumer in a way that fits the new retail reality.

With the pandemic creating an economic whirlwind, and with many retail storefront vacancies to choose from, it is an opportune time to have a brick-and-mortar, short-term presence. Whether an outdoor shopping center, a kiosk, or a free-standing boutique, companies are likely to find a perfect fit for a pop-up location. We recommend checking out Storefront for a list of incredible retail locations.

Planning a safe and successful pop-up includes hiring and training a staff that is sensitive to both. Our team has been working with independently owned retailers and national brands to launch pop-ups this summer. We are actively supporting our clients with in-depth staff training on safe customer interactions for each pop-up.

Sure, this new retail reality has been tricky, but having a plan, training the team, and doing it right is the key to pop-up shop success. Now is the time to start planning.

*Emerging Blue, supports retail clients across the US by sourcing, hiring, and training staff who are a match for each brand while handling all payroll and human resource processes. To engage our team to staff your pop-up reach out here or at info@emergingblue.com.