AI As Part of the Hiring Conversation

AI As Part of the Hiring Conversation

AI has quickly become part of the way many teams work, and naturally, it’s starting to come up more often in hiring conversations, too.

As recruiters, we’re seeing employers take an interest in candidates who have some familiarity with AI and understand how it can support their work. This doesn’t necessarily mean being an AI expert or having a technical background. In many cases, employers are looking for candidates who are comfortable with the tools available and understand when they can make a process more efficient.

For candidates thinking about their next move, AI experience is becoming another skill worth developing and, when relevant, talking about during the hiring process.

AI Experience Can Look Different Across Roles

There isn’t one definition of “AI experience,” especially across creative and consumer industries. How someone uses AI in a marketing role will look very different from how it might support someone working in design, ecommerce, recruiting, finance, or operations.

A marketer might use AI to help organize research or analyze campaign insights, while someone in ecommerce could use it to work through product data or identify patterns. Creative teams may explore AI during early research and ideation, while other functions might use it to simplify repetitive administrative work.

The value comes from understanding how the technology can support the work while still relying on the experience, judgment, and creativity behind it.

Employers Are Interested in How It’s Being Used

Simply listing an AI platform under the skills section of a resume doesn’t say much on its own. Sharing how that platform has actually been used can give employers a much better sense of someone’s experience with AI.

If an AI tool helped streamline a process, organize information, support research, or save time on a repetitive task, that context tells a much stronger story. Candidates can include relevant examples on a resume, but these experiences can also come up naturally during an interview.

There’s a difference between knowing the name of an AI tool and understanding how to use it thoughtfully. As AI becomes more common in the workplace, that distinction is becoming more important.

Curiosity Goes a Long Way

AI is changing quickly, which means there will always be something new to learn. Candidates don’t need experience with every platform or the latest tool to show that they’re comfortable with the technology.

Taking the time to explore the tools that are relevant to a particular field can be a good place to start. This could mean learning how AI is already being used within a current role, experimenting with a new platform, or simply staying informed about how the technology is changing the industry.

For someone early in their AI experience, talking about what they’ve learned and where they see opportunities to use it can be just as meaningful as having a long list of tools on a resume.

The Human Side Still Matters

With so much conversation around AI, it can be easy to assume that every employer is looking for someone who can automate more of their work. What we’re seeing is more nuanced, with employers showing interest in AI skills while continuing to value the human experience behind the work.

The skills that have always mattered still matter. Creativity, communication, industry knowledge, problem-solving, leadership, and good judgment don’t become less valuable when AI enters the picture. If anything, knowing how to pair those skills with new technology can make them even stronger.

In industries built around brands and people, the human perspective remains a big part of the work.

Adding AI to the Career Story

For candidates already using AI, it may be worth taking another look at how that experience is represented professionally. Rather than adding “AI” as a standalone skill, think about where it has actually made a difference in the work.

A resume bullet can mention a process that became more efficient. A portfolio might show how AI supported research or ideation while still making the candidate’s own contribution clear. During an interview, a real example can help explain not only which tools were used, but why they were useful.

As recruiters, we’re always paying attention to the skills employers are asking about and how those needs are changing. AI is becoming part of that conversation, but it’s still one piece of a much bigger picture when evaluating talent.

The goal isn’t to become an AI expert overnight. Staying curious, continuing to learn, and understanding how these tools can complement existing skills and experience can help candidates feel more prepared as AI becomes a bigger part of the workplace.

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What We’re Hearing From Talent

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As recruiters, we spend a lot of time talking with people about work. Those conversations go beyond what someone does day to day. We hear about what they enjoy, where they want to grow, what they’re ready for next, and what might make a new opportunity worth exploring.

Everyone has different priorities, but after enough conversations, certain themes start to come up again and again. Lately, we’ve been hearing a lot about growth, flexibility, compensation, leadership, and how connected someone feels to the brand itself.

Growth Looks Different for Everyone

Career growth doesn’t always mean moving into a bigger title. Some candidates are ready to manage a team for the first time, while others want more ownership, exposure to a new category, or the chance to join a growing brand where they can make an impact.

We’re also hearing candidates ask more about where a role could take them. They want to understand what they’ll learn, how their responsibilities might grow, and what opportunities could open up over time. Sharing more of that story during the hiring process can give someone a much better sense of what a future with the company could look like.

The Brand Still Matters

We can usually tell when a candidate has a genuine connection to a brand. They may have followed it for years, love the product, connect with the aesthetic, or simply feel excited about what the company is building.

We talk a lot about brand DNA at EB, and that connection is a big part of it. A brand’s culture, values, aesthetic, product, and point of view all shape its identity, and candidates are paying attention to those details when thinking about where they want to work next.

Experience and skills will always matter, but they’re only part of the decision. Sharing what makes the brand different gives candidates a chance to understand the bigger picture and decide whether it feels like a place where they can see themselves.

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Compensation conversations are happening earlier, too, and they often include more than salary. Benefits, bonus potential, PTO, flexibility, and room for growth can all factor into how someone looks at an opportunity.

The more clarity there is around those details from the beginning, the easier it is for both sides to focus on whether the role itself is the right fit.

Leadership Plays a Big Part

Candidates want to know about the people they’ll actually be working with. We hear questions about who they’ll report to, how teams work together, what leadership looks like, and who they’ll have the opportunity to learn from.

Those details can be difficult to capture in a job description, but they often come through naturally during the interview process. Getting to know the people behind the role gives candidates a much more realistic sense of what joining the team could look like.

The Interview Experience Leaves an Impression

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A thoughtful candidate experience doesn’t need to be complicated. Clear communication and transparency throughout the recruiting process can go a long way, even when someone isn’t ultimately hired. In industries where networks overlap and people stay connected; a positive experience can leave an impression well beyond one open role.

What We Can Learn From These Conversations

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Taking the Brand From City to City

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