We’re #hiring a Technical Designer for our client, an apparel and swimwear brand based in Charleston, SC! Open to candidates in the Charleston area or remote candidates in NYC.
Now Hiring: VP of Wholesale Sales
Another exciting executive search for our long-time client, SCOUT Bags! We’re #hiring a VP of Wholesale Sales to join them at their headquarters in historic Georgetown.
Now Hiring: Senior Director of Sales
Exciting leadership opportunity in Los Angeles! This apparel brand is looking for a Senior Global Director of Sales to oversee their wholesale, specialty, and off-price business.
Now Hiring: Dual Store Manager
We’re kicking off the search for a Dual Store Manager for a clean beauty brand in San Francisco. This is an exciting opportunity to lead a passionate team of beauty experts across two retail locations.
Now Hiring: Sr. RTW Womenswear Designer and Associate Denim Designer
A womenswear and denim brand in Vernon, California is growing their team! We’re looking for two creatives, a Sr. RTW Womenswear Designer and an Associate Denim Designer to work with the design team by sharing ideas, perspectives, and design visions for the brand.
We're Hiring in San Francisco
We’re hiring in San Francisco! Check out these awesome opportunities with our client, a super cool casual & outdoor apparel brand based in the Bay-area.
Now Hiring: eCommerce Product Manager
We’re excited to kickoff the search for an eCommerce Product Manager with our newest client in womenswear. This is a great opportunity to help grow and develop the eCommerce platform of a very popular, woman-owned apparel brand best known for their feminine, yet sophisticated style and vibrant colors and prints.
Salary range: $100-130k.
Connection = Conversion: The Formula for a Fruitful Holiday Season
Trends This Holiday Season
According to holiday shopping statistics from 2020, 38% of US consumers planned to start stocking on gifts in October, and another 23% before Thanksgiving. Only 22% said they’d wait until Thanksgiving to start their holiday shopping.
With the customer concerns of the state of the economy, many retailers are encouraging early consumer spending by running sales to compete with their Black Friday promotions. These sales are spanning from anywhere between 20%-70% off to capture even the most strategic of holiday spenders. With early promotions and strategic sales tactics ruling the holiday season, we can only wonder, what this will look like for consumers and how can retailers best prepare?
What Retailers Can Expect
Higher volumes of shoppers! Customers will capitalize on these promotions while also heading to retailers for the in-person experience, service, and holiday shopping tradition.
“In the US, 81% of Gen Z consumers prefer to shop in stores to discover new products and more than 50% say in-store browsing is a way to disconnect from the digital world.”
What Customers Can Expect
With customers being hyper focused on promotional sales, many of which they can capitalize on through omni channel, their in-store shopping experience will be quite specific. Customers will be seeking excellent service, authentic engagement, a well-loved store, and overall, a strong brick and mortar shopping atmosphere.
Implement A Fluid Shopping Experience
In-store and omni channel experiences are more intertwined than ever before. While some customers may visit stores to view an item and later order it online, some customers will do the opposite: viewing merchandise online and making purchases in-store. Brands that create fluid cross channel shopping experiences for the customer will see a smooth and fruitful season.
Be a Leader That Inspires
In the spirit of the holiday season, we cannot forget the hard retail workers that drive the in-store experience. As retail leaders, it is important to inspire excitement of suggestive selling and authentic customer engagement to all employees that interact directly with customers. This year, a big driver of conversion of sale will be the connection that is made between the customer and the sales associates. Customers are being very thoughtful and strategic in their purchasing, so it is important when they are visiting the stores to invoke a connection and level of trust in what is being suggested to the customer by the team. A great reminder is to keep work fun for the team! In-store contests, praise, and empowerment make a big difference in employee attitude during this time of the year.
Take Care of Your Team
Employees tend to buy into initiatives and perform better when they feel valued and motivated. This season can be physically and emotionally training for most, including the teams that work tirelessly to support the magic of the season in the retail setting. This is a reminder to be empathetic leaders this season. Honor requests and suggestions where possible without disrupting business. Check in on your team, an extra 10-minute break when business permits will go a long way on those long days. You can also consider shorter shifts to optimize productivity and minimize burnout. It is in your power to set the example for tone and pace when working with the team. The season is taxing for retail employees, so be thoughtful and creative in ways to keep it fun. The greatest asset to a brand’s success this season, and every season, is its people.
Articles referenced:
Retail Statistics for 2022: 53 Data-Backed Retail Stats To Know (shopify.com)
115 Customer Service Facts (Including Trends and Statistics) | Indeed.com
Retail Facts and Figures – October 2022 Update (shopreme.com)
Now Hiring: Senior HR Coordinator
Our client, a popular golf brand in Carlsbad, is growing! We’re on the lookout ‘fore’ a Senior HR Coordinator to join their team. Learn more about the role here.
Now Hiring: Senior Gen Z Women's Designer
We’re #hiring for an exciting opportunity with a rapidly growing, international fast-fashion brand. We’re looking for someone with similar brand experience who is passionate about keeping up with the latest in fashion, streetwear, and trends. Click here to learn more and to apply.
Our Gen Z Hiring Guide
Gen Z is considered to be the first generation of digital natives. Having grown up using advanced technology, Generation Z favors innovative and streamlined uses of this technology in both their job search and in the workforce.
If you’re actively hiring, here are some helpful tips to best attract and retain Gen Z talent:
Incorporate texting into the hiring process: Offering speedier channels of communication may be the deciding factor in attracting and retaining Gen Z workers long term. According to a Job Seeker Trends Survey, almost 80% of candidates indicated that they prefer scheduling interviews via text rather than email or phone call.
Invest in digital platforms: Having a clear digital presence, especially on social media platforms, can help to establish trust even before the interview process begins. If a Gen Z candidate is interested in a job with your brand, it is likely that they will turn to your social media platforms to learn more about your company’s values, the work-life balance, and overall culture before the initial interview.
Update your website: Modernization is highly valued by Gen Z. In fact, 50% of Gen Z candidates said that they would not submit an application if a company’s recruiting methods are outdated. Staying up-to-date with the latest hiring trends will help guarantee that you attract the talent you’re looking for.
Articles referenced:
We're Hiring in San Francisco
Want to work with a brand that makes everyday feel like the weekend? Our Bay-area based client does just that. Check out our job opportunities with this super cool team:
Now Hiring: Head of Growth
Our super cool client, a luxury streetwear brand based in NYC, is adding a Head of Growth to their team. We’re looking for someone who will fuel the growth of this brand with their digital marketing experience and shared passion for streetwear fashion.
Now Hiring: Account Executive
Great news! Mizzen+Main is expanding their wholesale executive team. We’re searching for a Wholesale Account Executive drive market growth of this impressive premium-performance menswear brand in the NE & Midwest. Learn more about the role here.
Know someone who may be a great fit? Check out our Referral Bonus Program.
Riding the Retail Wave: More Job Opportunities in Retail
In the spirit of retail holiday hiring, here are some more sales opportunities including retail, direct to consumer, and wholesale.
Account Executive - Specialty NE & Midwest
New Opportunities in Digital & eCommerce
We’re always hiring for jobs in digital & eCommerce. If any of the jobs listed below interest you, feel free to apply directly. If you know someone who may be a good fit for one of our roles, you can connect with our team through our Referral Bonus Program or at info@emergingblue.com.