With Yeezy Gap Engineered by Balenciaga, Adidas for Prada Re-Nylon, and hundreds more, you’ve probably noticed that there are more fashion brand collaborations right now than ever before. Collabs have become so explosive because of their ability to inspire new collections outside of brands’ typical styles, therefore introducing them to new audiences.

For some companies, there are full teams designated solely to creating and developing collaborations. Bay Area giant, Levi Strauss and Co., has an entire design and merchandising team dedicated to collaborations, producing approximately 24 collab collections per year! You can check out all of their collaborations here.

In addition to expanding brands’ reach, collaborations create new energy within brands. Using celebrities and influencers is a common strategy that helps these collabs better target their consumers and create interest at the celebrity level. Check out this brand new Levi’s collaboration with Naomi Osaka, Japanese tennis player, that just dropped a few weeks ago – right at the time of Wimbledon!

When it comes to the job market, collaborations create many new opportunities for jobs. Collabs require a unique, niche set of skills. By widening brands’ reach to new customers, designers, and creatives, collaborations create more opportunity for diversity and inclusiveness in fashion.