Brands are rediscovering the power that lies in their unique narratives. Following the pandemic, many fashion and beauty brands invested into marketing efforts that directly drove online sales. But in a time when the shock of the pandemic has now passed, many are recognizing the need to bridge the gap between brand building and driving sales. The solution? Brand storytelling.

Instead of seeing the two strategies as mutually exclusive, now “brands see a balance between these two styles of marketing as the key to long-term success”. Incorporating unique origin stories and brand values into marketing efforts not only garners greater trust and loyalty with customers, but can also establish a stronger stamp of brand DNA in an ever-evolving marketplace.

In addition to the appeal to consumers, brand storytelling helps to attract candidates. Most people seek out a career that they are passionate about. Share with the world the brand’s story, vision, values, and the ultimate mission. Some of the biggest and most successful brands have achieved their success because of their commitment and dedication to their roots.

Nothing compares to the feeling of finding the perfect candidate who aligns with your brand DNA. If you’re hiring and looking for candidates who resonate with the story of your brand, we are here to help. Connect with our team today.

Related Articles: Forbes, Entrepreneur, & Marketing Insider Group