Over the past several years, we have witnessed a huge disruptor in the traditional recruiting industry. In addition to traditional style recruiting, we’ve seen a surge of recruiting opportunity on TikTok. The platform, once known for dance moves and viral challenges, is making waves in the hiring landscape. It is interesting to consider how TikTok has and will continue to reshape traditional recruiting and hiring processes.

TikTok: Beyond Dance Moves

Previously synonymous with dance-offs and lip-syncing, TikTok has evolved into a hotspot for job seekers and recruiters to connect. The platform's algorithm goes beyond viral videos, actively linking talented individuals with companies looking to hire.

Visuals Speak Louder Than Words

Especially in fashion, home, and beauty, where visuals are crucial, TikTok serves as a virtual runway. Job seekers now have the opportunity to visually showcase their skills, emphasizing a show-don't-tell approach. Creativity and innovation take center stage.

Building a Brand and Staying Engaged

Beyond job hunting, TikTok is a platform for brand building. Companies and agencies share narratives that go beyond standard job descriptions. Success stories, behind-the-scenes glimpses, and industry insights contribute to creating a sense of community.

TikTok, Talent, and You

Whether you're a job seeker showcasing your skills or a brand seeking talent, you may want to consider using TikTok as a resource for recruiting. The job hunt becomes more dynamic and streamlined.

At EB, we are always staying on top of the latest hiring trends. We have access to many tools and resources that we utilize to find our clients the most experienced brand-fit talent. Should you need an extra hand in hiring, we’d love to partner with you.

References:

• TikTok for Business

• SHRM – "Social Media Recruiting Tips for HR Professionals"

• Fashion Workie – "How Social Media is Changing the Face of Fashion Recruitment"

• Forbes – "The Power of Personal Branding on TikTok"

• LinkedIn Talent Blog – "The 4 Essentials of Social Recruiting"