One of the most rapidly growing, inclusive beauty brands of 2022 (and one of our personal EB favorites), Fenty Beauty by Rihanna, is now available at ULTA!

Fenty Beauty was founded by Rihanna, who is most commonly known for her notable achievements in the music industry. Originally from Barbados, she has always had a fascination with makeup, and would model her mother’s lipstick even as a young girl. Makeup has always been one of her special tools for creativity and self expression.

Having noticed a gap in the industry of tones for all skin types, Rihanna launched Fenty Beauty in 2017 so that “people everywhere would be included.” Her focus has always been to create a lightweight product that works for all skin tones, especially those that are traditionally most difficult to match. One of our favorite things about her line is her goal to “make skin look like skin.”

Fenty Beauty has grown exponentially since it’s initial launch, and is now one of the largest players in today’s beauty industry. In an industry that has been so traditionally exclusive, we admire her commitment towards inclusion of all people with all skin types. There is no doubt that the success of a brand with these strong values at the core of it’s foundation, is well deserved.

Click here to learn everything there is to know about Fenty Beauty.

Click here to see what other amazing beauty brands are now available at ULTA!