With many big retailers closing their brick-and-mortar retail locations, brands are turning to experiential pop-up events to give customers a fun experience, drive customer loyalty, and bring about new customer acquisition.

According to Storefront — a platform where you can rent retail spaces — user-friendly ecommerce shops will be crucial for the survival of brands. They also must pair it with unique, customer-centered physical stores, too. A key element to these unique stores is that they must give an amazing experience to continue to drive customer engagement. Many of these physical store locations will be in the form of an experiential pop-up shop so that retailers do not have to get tied into a long lease.

As a brand, you may be thinking “how do I create a unique retail experience that highlights our brand while standing out and driving customers?” Great news, our team at Emerging Blue put together a list of creative ideas to start your on your path of designing an experiential retail experience that customers won’t forget.

-- One of our amazing clients, Havaianas, wanted to stand out and try something new so they created an experiential experience where they sell their products our of vintage Vans near the beach. It speaks to their brand, product, and delivers a shopping experience that is unlike its competitors.

-- It also doesn't have to just sell a product, for example, our client Blondey McCoy combined retail with art to give an experience their customers would never forget. By collaborating with other local events and artists that vibe with your brand, you maximize your reach and success of the event.

--You can also combine it with a nonprofit or social cause to stand out. Our client Manduka collaborated with Susan G. Komen Foundation to host Project OM in Bryant Park and Santa Monica.

As you have read, it is important to design a unique retail experience to help drive customers back into the stores and to develop new customers. Whether it’s an experiential retail store on the beach or in the middle of a park, craft it to be true to your brand’s identity, as well as make it fun and interactive!

With the rise in experiential retail events and pop-up shops, freelance hiring is also on the rise. During the pandemic, freelance work has been crucial for many businesses and continues to be. Freelance work currently represents 36% of the current workforce, and is on the rise with the opening of new experiential stores.

Experiential retail stands out and it is critical to have the right staff to deliver that exceptional and unique experience. You definitely want to stand out compared to the kiosks found in malls, as well as have the right talent. A major part of having a successful experiential retail event / pop-up shop is to have staff that is brand appropriate to give your customers your specific, unique brand experience. Recruiting, hiring, and staffing takes times (and money), that is why many brands turn to Emerging Blue because we specialize in all things hiring so that brands can focus on their product, experiential store design, and other logistics around running a successful pop-up event.

Here at Emerging Blue we specialize in experiential retail staffing, and work with our clients and brands to make sure we find the right talent for their specific needs. We design specialized recruiting plans and leverage all of our networks to drive the best and brightest talent to our unique clients to help them achieve their goals and have successful events.

Click here to read more about our recruiting services and choose a staffing solution that works best for you!