Meet Porter Blue Apparel, the upcoming, disruptive denim brand, based in San Francisco. The brand is founded by Jen Lipman. Jen spent 20 years designing for other labels and design houses before taking the leap to start her own brand. Her vision of Porter Blue Apparel is to bring premium, built-to-last products to the market in a transparently different way. Porter Blue Apparel’s focus is on timeless and classic silhouettes with modern twists that will last for years to come. Porter Blue Apparel is also working to raise public awareness on the destructive nature of mass production. They strive to educate the public on how to be a more conscious consumer and as manufacturers, how to manufacture more responsibly.

Porter Blue Apparel is launching their premier sustainable denim collection with 3 styles:

The Heart Breaker Skinny: a timeless & classic 5 pocket high-rise skinny

The Rebel Straight: a cropped high-rise straight with raw cut hem detail

The Wanderer Flare: a high-rise sailor inspired patch-pocketed flare with a blind stitch hem detail for that authentic 70’s vintage aesthetic

All denim are made with organic BCI cotton, Italian sculpting denim with amazing stretch and recovery and their signature sunrise logo on the wearers back right pocket. Each Jean time after time will retain its shape and never bag out. You will feel good about buying but feel even better when you are in them. 

Porter Blue Apparel’s brand ethos is focused on sustainability and giving back more than they take. These values are deeply embedded into the brand DNA and impact all business decisions. Each step of the design, development and manufacturing process is stringently looked at to make sure their workers and their environment are well cared for. They call it “CARE”-fully crafted. From using BCI Cotton, energy & water reducing manufacturing methods, to post-consumer recycled hardware, biodegradable packaging and trims, and packing their cartons more efficiently, Porter Blue Apparel focuses not only on creating denim but also reducing their carbon footprint. All in all, Porter Blue Apparel is deeply committed to crafting denim responsibly and making positive change.

Porter Blue Apparel’s Our All or Nothing Kickstarter campaign is aimed at securing funding to propel the brand and it’s initiatives. Visit this link to buy/prebook before their campaign ends on December 10, 2020.